Winning in the market through Competitive Intelligence
What's it about?
It started with a simple teaser and now turning into an elaborative learning session, unfolding practical directions, how-to's, and tips you don't want to miss!
Following our earlier competitive intelligence introductory webinar, we are expanding with further details based on demand for effectively utilising CI to win the market.
In the full webinar, we will summarise what you missed if you're a first-timer while delving into practical tips and tools you can take for conducting competitive intelligence research.
What's in it for me?
By attending, you will learn about:
1. Why competitive intelligence?
2. Competitive intelligence framework dive into the 5Cs model
3. Guidelines and questions to answer for maximising the value of CI
4. Resources and methods to use for CI
5. Tools and tips for executing competitive intelligence study
Who is this for?
For businesses and agencies who face the challenges of finding reliable information to base business decisions on in Africa and seeking to unscramble Competitive Intelligence workflows, this webinar is for you.
Mariam GhabrialClient Engagement Manager at Marketeers Research
ESOMAR's ‘market research that made a difference‘ Award winner in 2020, Mariam has been working at Marketeers Research for the past six years, believing in the power of research, providing consultations that are pillared with strong market research to help empower businesses. She utilises research to break through cultural barriers and derive powerful communication messages that make a true difference in the world.
Before treading into the world of market research, Mariam had the time to explore the advertising industry. A 2 years’ experience at FP7 McCANN contributed to her passion for communication and helped her better navigate through her next steps.
Victor IkawaHOD – Research Consumer Insights (Knowledge) at Safaricom
Dr. Victor Ikawa is an environmentalist and a marketer. He has strong experience in marketing strategy and market planning, marketing using GIS, market research, brand planning, monitoring and evaluation, communications and media with over 16 years’ experience. He has PhD in Environmental planning and management.
Dr. Ikawa has led marketing roles while working for Research International East Africa Limited, Land O’Lakes International Development Division as a Monitoring and Evaluation specialist (Funded by USAID), Celtel Uganda as head of Research and Planning, Celtel Group-Netherlands as Head of Geo-marketing, Zain Group- Bahrain as Head of Geo-marketing, Airtel Group- Kenya as head of Pan-African Research, Research Path Associates as Research Director, and now working for Safaricom. He is currently the Head of Research and Insights but has held roles in Brand, Communications and Sales.
Althea McCourtDirector, Operations and Qualitative Research at Infinite Insight Limited
Althea has been in the social & marketing research industry in Africa for over 12 years, and is currently a director, Operations and Qualitative Research at Infinite Insight Limited. She oversees qualitative research projects in East, Southern and North Africa.
She has over 20 years experience in management consultancy, and senior management, specialising in strategic development and implementation, HR management, operations and systems process guidance.
Althea, worked in Kenya’s capital market for over 10 years, (Dyer and Blair Investment Bank Limited). During this time she was also a resource person for the World Bank in the development of stock markets in the East African region, and trained industry players.
Althea holds an MBA – IT and a BA (Hons) in Business Studies. She is a Member of Marketing and Social Research Association (MSRA), ESOMAR, SAMRA, and Kenya Institute of Management (KIM). She was the MSRA Chairperson in 2017.
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