Winning in the market through Competitive Intelligence

A must-attend Community Circle for businesses and agencies who face the challenges of finding reliable information to base business decisions on in Africa, and seeking to unscramble Competitive Intelligence work flows.
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Start 15 Jun, 14:00 UTC
End 15 Jun, 15:30 UTC
Digital Yes

What's it about?

It started with a simple teaser and now turning into an elaborative learning session, unfolding practical directions, how-to's, and tips you don't want to miss!

Following our earlier competitive intelligence introductory webinar, we are expanding with further details based on demand for effectively utilising CI to win the market.

In the full webinar, we will summarise what you missed if you're a first-timer while delving into practical tips and tools you can take for conducting competitive intelligence research.


What's in it for me?

By attending, you will learn about:

1. Why competitive intelligence? 

2. Competitive intelligence framework dive into the 5Cs model

3. Guidelines and questions to answer for maximising the value of CI 

4. Resources and methods to use for CI 

5. Tools and tips for executing competitive intelligence study 


Who is this for?

For businesses and agencies who face the challenges of finding reliable information to base business decisions on in Africa and seeking to unscramble Competitive Intelligence workflows, this webinar is for you.

Speakers

Mariam Ghabrial
Client Engagement Manager at Marketeers Research
Victor Ikawa
HOD – Research Consumer Insights (Knowledge) at Safaricom
Althea McCourt
Director, Operations and Qualitative Research at Infinite Insight Limited

Don't miss out!

Can't make the show? Register anyway to receive a notification when the on-demand recording is published and watch it when it's more convenient for you.

Want to promote your organisation?

Custom business partnerships to reach your goals.

Our webinars offer a fantastic opportunity to get the word out about your organisation and its products and services. Reach out to your global community and become a sponsor today!