Visualisations for spotting change
What's it about?
Most visualizations in market research are created after the story has been found. They are designed to make it easy for the audience to see the patterns that the market researcher found by reading crosstabs and more advanced analyses. However, when conducting ongoing research, such as trackers and voice of the customer programs, it’s a good idea use visualizations designed to make it easy to spot patterns in data.
What's in it for me?
This webinar will give an overview of the three main approaches:
the visualizations from statistical process control,
visualizations using automated statistical tests and
You will learn:
How to choose the level of aggregation of data (e.g., daily, weekly, monthly; teaser – the way most people do this is wrong)
How to address numeric versus counts versus categorical data
The mechanics of statistical process control, visualizations with automated stat tests, and small multiples visualizations
This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
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Ed KellerExecutive Director at University of Georgia | MRII
Tim BockCEO and Founder at Displayr
Tim Bock is the CEO and Founder of Displayr, and a data scientist. He has a PhD from the University of New South Wales and has published on market research methodology, data science, data visualization, and business strategy.
University of Georgia | MRII offer highly acclaimed online certificate courses covering the Market Research process from beginning to end. The courses are based on the Market Research Core Body of Knowledge (MRCBOK™) – a compilation of the underlying principles and essential skills which comprise the Market Research process. These online, start-anytime courses are endorsed by ESOMAR, corporations, and thousands of practitioners worldwide.
Graduates of the Principles of Market Research can earn the highly coveted industry research certifications, and members of ESOMAR (and their company colleagues) enjoy a course discount!
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