The ResTech Choice: Simplifying the Market Research Buying Decision
This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.
Description:
Choosing the right market research technology can be daunting—and missteps can lead to frustration and wasted resources. In this webinar, Zontziry Johnson, founder of MRXplorer, will share practical strategies for evaluating MR tech solutions with confidence. She’ll draw on her experience guiding buyers through the complexities of tech selection, helping you avoid common pitfalls and align your choices with real business needs.
This session is essential for both buyers and sellers of MR tech, as well as anyone else who wants to better understand the emerging world of ResTech. Buyers will gain a roadmap for smarter decision-making, while sellers will walk away with a deeper understanding of how to connect with clients and address their pain points. If you’re involved in researching, selecting, or selling MR technology, or just plain trying to understand this growing part of the research landscape, this is a conversation you won’t want to miss.
Take aways
The essentials for a focused MR tech buying journey.
How to assess MR tech for long-term value, not just features and price.
Common missteps in the buying process—and how to avoid them.
What sellers can do to build stronger, more trusted client relationships.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
Speakers
Ed Keller
Executive Director at University of Georgia | MRIIEd Keller is one of the foremost experts in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS, data/analytics & MRX companies.
Ed has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book, The Influentials, has been called the "seminal moment in the development of word of mouth." His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing by the American Marketing Association.
Ed is a leader and innovator in word of mouth measurement, analytics, and strategy as well as word of mouth marketing, influencer marketing and the creator economy, social media analytics, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors.
After selling the Keller Fay Group and remaining on as CEO of Engagement Labs, Ed led the development of TotalSocial, a patented platform that integrates measurement of both offline WOM and social media conversation about brands, with analytics to link the results to business outcomes such as sales, brand health, and media amplification.