The ‘I’ Word: Demystifying, Developing & Delivering Insight

What are ‘insights’, how to develop them and how to land them with your clients and stakeholders
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Start 28 Nov, 14:00 UTC
End 30 Nov, 16:00 UTC
Location Online

Three days. Two hours per day.
The live training takes place as follows:
28 November, 14.00 - 16.00 UTC
29 November, 14.00 - 16.00 UTC
30 November, 14.00 - 16.00 UTC
What time is 14.00 UTC for me?

Also On-Demand
The training will also be available on-demand for up to 12 months for all paid delegates.

Overview

‘We need Insight’ is one of the most common statements that we hear – but what does that really mean? Insights are essential to underpin strategies – from comms to innovation to brand positioning and beyond. However, an understanding of what an insight is and how to develop them is not consistently known or adopted in organisations.

So …how do I know if/when I have an insight? How do I create and deliver them? This course helps to demystify ‘insights’ and provides practical guidance in how to develop and use them, to ensure that your plans are built from a strong understanding of your consumer.

Delve deeper into the world of with the trainers by reading 'The Six Secrets of Successful Insights', featured on Research World. Then seize this exclusive opportunity to learn from the authors themselves by joining the training. Register now and elevate your understanding and application of critical insights in a way that can truly transform your professional journey.

What will you learn?

The purpose of the course is to better understand what an insight is and how you can develop them by being closer to your consumers, enabling richer consumer understanding and stronger base on which to build your plans. Through presentations, discussions and practical exercises, you will:

  • Understand what an Insight is and how they can be developed

  • Engage in a ‘hands-on’ case study to fully experience the insight development process

  • Understand how you can adopt everyday insightful behaviours

Who should attend?

This course is open to client-side & agency-side researchers/planners/insight leads as well as marketing/brand managers at all levels who are interested in learning about how to develop and use insights.

Programme Overview  

In this course, across the 3 sessions we are covering:

  1. Understanding Insight - understanding what an Insight is and learning an approach to develop them

  2. Developing Insight – take part in a ‘live action’ step-by-step approach to develop powerful insights

  3. Delivering Insight – learning and adopting insightful behaviours for you and your teams to adopt 


Speakers

Alex Hardy
Head of Consumer and Market Insight at Nomad Foods
Callen Gerrits
Consumer and Marketing Insights Consultant at Looking Glass Insights