Scaling Insights Faster for Future Success

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Start 19 May, 16:00 UTC
End 19 May, 16:30 UTC
Digital Yes
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Speakers

Scott Litman
Co-Founder at Lucy
William Cimarosa
SVP, Market Research at Suzy

What's it about?

For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it’s consumers' daily routines being impacted,  businesses grappling with supply chain issues, or transitioning to a remote work environment—we’ve all felt the ripple effects of Covid-19.

These common global experiences for consumers and businesses have created an urgent need for brands to align insight across product lines and divisions. Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos. To be able to successfully deliver on the changing expectations for research and insights, the tools that are utilized need to evolve to match these new demands.

What's in it for me?

In this discussion, we will explore:

  • How the pandemic has changed the ways that our clients deal with research and insights

  • How the relationship between brands and consumers evolved

  • The importance, and difficulty, of sharing information across teams that haven’t been traditionally aligned

Who is this for?

All those interested in understanding the new role of the insights industry and how it is continuing to evolve 

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