Scott LitmanCo-Founder at Lucy
Scott Litman is an entrepreneur in search of new ways technology can advance organisations' mission. From the early days of the Internet and the first websites to business portals of the dot com era and then 1:1 marketing, and now the latest generation of AI—\Scott has a broad history of building businesses that help clients take advantage of cutting-edge digital transformation.
Today, Scott is the Co-founder of Lucy, Lucy® helps enterprise teams make the most of their data. Built for the Fortune 1000, she reads, listens, watches, and learns all of the data you share with her—a one-stop AI-powered knowledge platform for all the information you own and license. The needs of our clients shaped her, and she continues to evolve with the market. Lucy exists to amaze, delight, and empower knowledge workers.
William CimarosaSVP, Market Research at Suzy
Will leads the market research practice within the Suzy Center of Excellence. He’s focused on developing data-driven insights that drive brand growth for clients.
Will’s previous experience includes global insight and strategy positions within CPG and pharmaceutical companies such as Mead Johnson Nutrition and GlaxoSmithKline. In these roles, he developed a passion for behavioral models, innovation, and communication strategy. Will is an avid kayaker and traveler who currently resides in Jersey City, New Jersey.
What's it about?
For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it’s consumers' daily routines being impacted, businesses grappling with supply chain issues, or transitioning to a remote work environment—we’ve all felt the ripple effects of Covid-19.
These common global experiences for consumers and businesses have created an urgent need for brands to align insight across product lines and divisions. Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos. To be able to successfully deliver on the changing expectations for research and insights, the tools that are utilized need to evolve to match these new demands.
What's in it for me?
In this discussion, we will explore:
How the pandemic has changed the ways that our clients deal with research and insights
How the relationship between brands and consumers evolved
The importance, and difficulty, of sharing information across teams that haven’t been traditionally aligned
Who is this for?
All those interested in understanding the new role of the insights industry and how it is continuing to evolve
EVER CONSIDERED JOINING ESOMAR? We are the global business community for every data, research and insights professional. Whether you seek to grow your business, expand your knowledge, or demonstrate publicly your commitment to global standards, our community helps you reach your goals by offering a unique global network, tools and resources, and a united voice to shape your future. Find out more.
Membership fees start at EUR 100 for 12 months
Lucy is a one-stop AI-powered knowledge platform for all the data an organization owns and licenses. She was shaped by the needs of our clients and she continues to evolve with the market. Lucy exists to amaze, delight, and empower knowledge workers.
Millions of business decisions are made every day based on untested assumptions. That's why we created Suzy.
Powered by over one million users, Suzy is a perfect blend of art and science; a mix of human and artificial intelligence. Suzy helps companies create products people need, campaigns people love and offers people actually want. The platform gives companies an unprecedented direct line of communication to their customers instantly, on demand, and in real-time. What makes Suzy truly valuable to brands is the unparalleled speed by which they are able to collect real-time consumer intelligence through direct consumer interactions. User responses start to populate in as little as one minute or less and on average, Suzy can deliver 300 responses in less than 60 minutes.
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