Qualitative Research: Staying Current & Looking Ahead

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Start 15 Feb, 17:00 UTC
End 15 Feb, 18:00 UTC
Location Online


Katee George
Solutions Consultant at Schlesinger Group
Jeff Walkowski
Principal at QualCore.com
Michael Mermelsteim
Executive Vice President/Partner at Nichols Research
Ed Keller
Executive Director at University of Georgia | MRII

What's it about?

A panel of qualitative experts will spearhead a lively overview of qualitative research – where it came from, where it currently stands, and where it may be headed 

What's in it for me?

Join us for this illustrious panel discussion to:

  • Highlight the past to bring us to the present

  • Share thoughts on the evolution of in-person qualitative

  • Explore technology’s role in continuing to impact qualitative research 

Who is this for?

Relevant to both researchers and research users, learn how to leverage qualitative research to the fullest as it rapidly changes.

This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.

EVER CONSIDERED JOINING ESOMAR? We are the global business community for every data, research and insights professional. Whether you seek to grow your business, expand your knowledge, or demonstrate publicly your commitment to global standards, our community helps you reach your goals by offering a unique global network, tools and resources, and a united voice to shape your future. Find out more.

Membership fees start at EUR 100 for 12 months

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