Maximizing Research Participation

Understanding What Motivates Consumers to Participate in Qualitative Research
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Start 16 Oct, 16:00 UTC
End 16 Oct, 17:00 UTC
Location Online

Speakers

Kelli Hammock
Strategic Communications Director at L&E Research
Ed Keller
Executive Director at University of Georgia | MRII

This webinar is brought to you by a unique collaboration between ESOMAR, the world's leading international research association; the University of Georgia's Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada's market research association.

Description/Summary:

Have you ever considered what research participation looks like from the perspective of the participant?  What motivates people to participate in research?  More importantly, what pain points drive them from continuing to participate in research?  Research participants are the lifeblood of qualitative research – researchers cannot obtain insights without the support of real people, so monitoring their perception of the industry is critical to ensuring a healthy and robust qualitative panel ecosystem.

During this webinar, we will discuss:

  • Why people choose to participate in market research

  • Why trust and credibility are critical to participants

  • Participant pain points, and how to mitigate them

  • Strategies to increase engagement and reduce panel attrition

  • All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.

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