Finding and Crafting Compelling Data Stories
What's it about?
Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis.
Who is this for?
If you are presenting data for research pieces then this session is for you!
What's in it for me?
This webinar will get back to the heart of it and describe how to:
Create analysis plans
Use data reduction techniques to distill the data
Structure findings into pyramids
Optimally organize the narrative of the presentation
Propel the story forward when presenting
Tim BockCEO and Founder at Displayr
Tim Bock is the CEO and Founder of Displayr, and a data scientist. He has a PhD from the University of New South Wales and has published on market research methodology, data science, data visualization, and business strategy.
Stephen KrausExecutive Director at Market Research International (MRII)
Stephen helps companies grow their reputation and revenue with a deep science-based understanding of what makes people tick. He works at the intersection of thought leadership, consumer insights, socio-demographic trends, and marketing strategy. Stephen’s research experience spans qual and quant, custom and syndicated, B2B and B2C. Additional areas of expertise include digital trends, audience measurement, affluence/luxury, generational marketing, and data-driven decision-making. He teaches at the University of San Francisco School of Management and holds a Ph.D. in social psychology from Harvard University.
Don't miss out!
All registrants will receive a link to the online recorded video, so you can view the webinar later, if more convenient.
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This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
CRIC was established in August of 2018 following the bankruptcy of the former Canadian marketing research association.
CRIC’s mandate is to:
represent the highest standards, ethics and best practices in research, analytics and insights;
advocate for sound policy and regulations that encourage a supportive environment for research and analytics;
support new and innovative ways to gather insights;
protect the public trust and encourage participation in research and analytics;
represent the profession both domestically and internationally;
serve as a source of information for the industry; and
be a forum for collective industry action.
A key focus is on building and strengthening relationships with the international research, analytics and insights community. As such, the association has adopted the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. As well, CRIC has incorporated the polling standards of the American Association for Public Opinion Research (AAPOR) and the World Association for Public Opinion Research (WAPOR), in order to promote the highest ethics and transparency in policy-related and public opinion polling.
Through a unique partnership with the University of Georgia, MRII offers the industry’s premier online market research courses designed to teach the fundamental skills needed to conduct robust and insightful market research. Authored and continually updated by industry subject matter experts, the courses are supported by and meet the certification requirements of industry associations worldwide.
Join the more than 8,000 researchers from 104 countries who have taken our courses.