Finding and Crafting Compelling Data Stories

Finding and compellingly presenting data stories is at the heart of market research yet most most educational courses focus on data. Join Tim Block to learn more about this vital area of the research process
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Start 20 Oct, 19:00 UTC
End 20 Oct, 20:00 UTC
Digital Yes

What's it about?

Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis.

Who is this for?

If you are presenting data for research pieces then this session is for you!

What's in it for me?

This webinar will get back to the heart of it and describe how to:

  • Create analysis plans

  • Use data reduction techniques to distill the data

  • Structure findings into pyramids

  • Optimally organize the narrative of the presentation

  • Propel the story forward when presenting


Tim Bock
CEO and Founder at Displayr
Stephen Kraus
Executive Director at Market Research International (MRII)

Don't miss out!

All registrants will receive a link to the online recorded video, so you can view the webinar later, if more convenient.

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This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.