Finding and Communicating the Story in the Data
13.00-15.00 UTC / 15.00-17.00 CET - Three days. Two hours per day.
Data has become more extensive, more diverse, and more complex. However, the time and resources available to find the right story from the data have become shorter. Unless you are an intuitive genius, you need a method to find and communicate the right story in the data.
In this masterclass, Ray will share a framework and tools to confidently and reliably work with information sets to find and communicate valuable solutions.
What will you learn?
After completing this training, you should be able to:
Define the problem you are answering
Assess and organize the available evidence
Use the business lens to find the main story
Apply tools to make the patterns in the data more visible
Create the story from the findings
Communicate the story to create action
Who should attend?
If you work with data and need to find good stories in the data, this is the masterclass for you.
Level of learning?
This course focuses on the practice of finding the story in the data; if you're getting assignments with the task of the storyteller, then this course is for you!
Programme at a glance
In this course, you'll cover:
Defining the problem in terms of business needs
Reviewing the context and data
Using tools to make the patterns more visible
Identifying the story
A strategy for communicating the story using Think, Feel, Do
Ray PoynterESOMAR Individual Member, Founder at NewMR
Ray has spent the last 40+ years at the interface between research, learning, innovation and technology. Ray is in high demand as a conference speaker, trainer, consultant, and writer. Ray has written textbooks, produced numerous reports for ESOMAR and others, won several awards, is a fellow of the MRS, is a past member of the ESOMAR Council, and is the founder of NewMR. Ray’s mission is ‘to have fun, help people, learn new stuff, and try to make some money along the way’.