Fighting Fraud & Boosting Data Quality in Research (EMEA)

Are you ready to be a part of a game-changing movement in the research industry?
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Start 30 Aug, 13:00 UTC
End 30 Aug, 14:30 UTC
Location Online

6:00 am - 7:30am (PTS)

We are excited to announce that seven leading international organisations, the Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, The Market Research Society (MRS), The Research Society (TRS), SampleCon, and The Association of Market Research Austria (VMÖ), have joined forces with a shared mission: to combat ongoing and emerging risks to data quality in the market and social research, consumer insights, and analytics.

We invite you to join our webinar, where we will introduce you to the movement, unveil our plans, and discuss actionable strategies. The webinar will be followed by a Q&A session.

About the Global Data Quality Project: 

The Global Data Quality Initiative, led by six prominent organisations in the research and analytics industry, aims to address data quality risks. It focuses on improving language transparency, detecting fraud, mitigating bias, enhancing research surveys, and improving participant experience. The project involves creating guidelines, defining terms, and fostering knowledge-sharing among experts to elevate data quality standards globally.

Each organisation is leading a dedicated workstream, delivering global quality resources that elevate discussions and revolutionize outcomes in vital areas such as:

  • The language of quality: Emphasising accuracy and transparency in discussing fraud, duplicates, and survey cleaning.

  • Fraud detection: Equipping you with best practices to detect and mitigate fraudulent survey completions, whether by humans or bots.

  • Battling bias: Identifying and overcoming bias in sample frames to ensure greater representativeness.

  • Elevating data quality: Discover how research surveys' data quality impacts the overall reliability of insights.

  • Unleashing a better participant experience: Enhancing every step of the research journey for participants.

The collective goal is to increase information transparency and build unwavering trust in the data we rely on. Learn more about this important initiative! Secure your spot and register today.


Debrah Harding
Managing Director at Market Research Society
Joaquim Bretcha
Director General at ESOMAR
John Tabone
ESOMAR Committee Member, Chief Executive Officer at Canadian Research Insights Council
Melanie Courtright
Chief Executive Officer at Insights Association
Sue York
Head of Training & Development at The Research Society
Rachel Alltmont
President at SampleCon

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