Fighting Fraud & Boosting Data Quality in Research (EMEA)
6:00 am - 7:30am (PTS)
We are excited to announce that seven leading international organisations, the Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, The Market Research Society (MRS), The Research Society (TRS), SampleCon, and The Association of Market Research Austria (VMÖ), have joined forces with a shared mission: to combat ongoing and emerging risks to data quality in the market and social research, consumer insights, and analytics.
We invite you to join our webinar, where we will introduce you to the movement, unveil our plans, and discuss actionable strategies. The webinar will be followed by a Q&A session.
About the Global Data Quality Project:
The Global Data Quality Initiative, led by six prominent organisations in the research and analytics industry, aims to address data quality risks. It focuses on improving language transparency, detecting fraud, mitigating bias, enhancing research surveys, and improving participant experience. The project involves creating guidelines, defining terms, and fostering knowledge-sharing among experts to elevate data quality standards globally.
Each organisation is leading a dedicated workstream, delivering global quality resources that elevate discussions and revolutionize outcomes in vital areas such as:
The language of quality: Emphasising accuracy and transparency in discussing fraud, duplicates, and survey cleaning.
Fraud detection: Equipping you with best practices to detect and mitigate fraudulent survey completions, whether by humans or bots.
Battling bias: Identifying and overcoming bias in sample frames to ensure greater representativeness.
Elevating data quality: Discover how research surveys' data quality impacts the overall reliability of insights.
Unleashing a better participant experience: Enhancing every step of the research journey for participants.
The collective goal is to increase information transparency and build unwavering trust in the data we rely on. Learn more about this important initiative! Secure your spot and register today.
Debrah HardingManaging Director at Market Research Society
Debrah is Managing Director of the Market Research Society (MRS), a Vice President of the European Research Federation (EFAMRO) and an Executive Board member of the Global Research Business Network (GRBN).
Debrah leads MRS’ standards, policy and public affairs activities. Debrah works extensively with government departments and European institutions on all issues that impact on market and social research.
Debrah has a wealth of knowledge of ethical codes, guidelines, data protection and on the enforcement of professional & process standards, and is co-author (with Peter Jackson) of the book, Quality in Market Research: from Theory to Practice.
Joaquim BretchaDirector General at ESOMAR
Joaquim Bretcha is ex-officio President of ESOMAR and an Economist at the Universitat Autònoma de Barcelona. A current ESOMAR Council member, he has created and expanded the International Business Unit at Netquest since 2010. Both responsibilities give him the ability to stay permanently in touch with the international community of market research andstay tuned to the latest market developments.
Previously, he has served as Director of Marketing and Purchases at Auchan supermarkets in Spain, Retail Director at Kantar Worldpanel Spain and Merchandising Director at Carrefour supermarkets in Spain. Most recently he has co-founded the NGO “Health us Nepal” to bring health to the remote region of Humla and has had the experience of being a TEDx Talker in England.
John TaboneESOMAR Committee Member, Chief Executive Officer at Canadian Research Insights Council
ESOMAR Committee Member, Chief Executive Officer at Canadian Research Insights Council
John Tabone is the Chief Executive Officer of the Canadian Research Insights Council (CRIC), Canada’s voice of the research, insights and analytics industry. John is responsible for ensuring CRIC is the standard-bearer for ethics and best practices in research and a thought leader for new and innovative ways to gather insights. He also serves on the board of the Certified Analytics and Insights Professionals of Canada (CAIP Canada) where he has helped to advance the development of a new certification program for professionals seeking a career in analytics and insights.
John has over 20 years of experience working in research and in association leadership both through his own company, Converge Loyalty, and as the Principal, Member Value & Research Services at CPA Canada, where he oversaw the teams responsible for insights and innovative new services. He is a long-time volunteer in Canada’s insights sector having founded Canada’s certification program for individual researchers and served in many roles with legacy associations. John serves on the ESOMAR Association Executives Committee and on the board of the Market Research Institute International.
John holds an Honours Bachelors of Commerce degree from McMaster University and a Masters of Business Administration degree from the Schulich School of Business at York University where he graduated on the Dean’s Honour list. He is also a Certified Analytics and Insights Professional (CAIP).
Melanie CourtrightChief Executive Officer at Insights Association
Melanie serves as the Chief Executive Officer at the Insights Association. As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables our members to thrive in an evolving industry and drive business impact.
Melanie has spent more than 25 years designing, executing, and interpreting research for agencies and corporations, and is an industry voice in market research for quality, trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products.
Melanie contributes to standards and codes of conduct, is heavily involved in chairing and speaking at industry events, and is an award winning writer, researcher, and voice of data quality and best practices.
Sue YorkHead of Training & Development at The Research Society
Sue is the Head of Training and Development for the Research Society in Australia and is passionate about helping people develop the research skills they will need for a bright future and enjoys working at the intersection of research and learning.
Sue has a long history of being interested in the future of research and applying new technology to research to create better outcomes. She is one of the founders of NewMR and co-author of “The Handbook of Mobile Market Research” and co-editor and curator of the ESOMAR book, “Answers to Contemporary Market Research Questions” and author of numerous papers, articles, presentations, and webinars.