Ethnographic methods in the digital life

In this Community Circle for our African community, discover how and why digital tools have brought a fresh perspective to ethnography, the key benefits, and some of the practical issues and potential pitfalls associated with this technique
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Start 30 Nov, 14:00 UTC
End 30 Nov, 15:30 UTC
Digital Yes

What's it about?

Using multiple case studies as examples, you will examine best practice digital ethnography as a route into consumer storytelling. 

You will see how and why digital tools have brought a fresh perspective to ethnography, the key benefits, and some of the practical issues and potential pitfalls associated with this technique. 


What's in it for me?

By attending, you will gain:

  • A good overview of what digital ethnography entails (versus other online methodologies and traditional ethnography)

  • An understanding of what digital ethnography can, and can’t, if you're a marketeer – when to use it

  • An understanding of some of the things to watch out for

  • Useful insight on how to undertake analysis 

Who is this for?

This Community Circle is a must-attend if you are interested in getting close consumer insight and you have not used digital ethnography before or would like more examples of ways in which it can be used.

The session will be aimed at beginners and anyone can attend. 

Speakers

Sarah Jenkins
Consumer Insight Specialist at Magenta Research
Stella Okpala
ESOMAR Individual Member, Managing Director at Deep Dive Research
Jane Nzomo
Co- Founder & Managing Director at Consumer Options Ltd

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