ESOMAR Connect | London 2025
Two of the best speakers from ESOMAR Congress come together to battle it out over brand tracking.
Local Time: 5:30 PM - 8:00 PM
Brand tracking is dead! Long live brand tracking!
Two of the best speakers from the last ESOMAR Congress come together to battle it out over brand tracking.
In the blue corner, Jon Puleston with the presentation How data analytics has taken over fantasy football and won, representing Ipsos.
In the red corner, Mary Kiriakidi and Stephen Dell with the presentation What is the Blueprint for Brand Growth?, representing Kantar.
Two presentations followed by a healthy debate.
Who will win? You decide!
📅 Event Agenda
🕠 5:30 PM – Drinks & Networking
🕕 6:00 PM – Talks & Debate Begin
🕗 8:00 PM – Event Close
Speakers
Jon Puleston
ESOMAR Committee Member, Chief Methodologist at IpsosJon Puleston Ipsos’s newly appointed Chief methodologist. Formally VP of Innovation of Kantar Profiles. Jon is a specialist in survey design and research innovation and one of the most acclaimed market researchers working in the industry today. Over the last decade he has won over 30 international awards & accolades for his ground-breaking work pioneering research methodology and best practice across the fields of media, advertising, brand, political, health and B2B research.
He is a member of the ESOMAR Professional Standards Committee and joint chair of the ESOMAR Demographics Standard Committee.
Mary Kyriakidi
Global Thought Leader at KantarAs a Global Thought Leader, Mary is Kantar’s designated storyteller and an industry influencer. She's a three-time industry award-winning media executive, with a proven track record in delivering insight that builds successful brands, explores how far they can be stretched and optimises their position and promise. Mary has a great passion for exploring consumer needs and uncovering the truths behind what people say and do by embracing new science and combining existing research methodologies. Highly experienced, effervescent, data-driven and with an international remit, she has built a reputation for creating insight communities that support, inspire and influence people at all levels of organisations.
Backed by an MSc on Gender in the Media from the London School of Economics and a career running global insight teams in broadcast media, she now drives the reputation agenda around all new brand guidance thinking underpinned by new research approaches and products. She also champions fresh perspectives on brand growth and marketing effectiveness, employing the latest technological and data capabilities to reach, intrigue and drive awareness - both internally, by igniting buy-in and externally, by boosting credibility and demand preference with decision-makers.