Stephen KrausExecutive Director at Market Research International (MRII)
Stephen helps companies grow their reputation and revenue with a deep science-based understanding of what makes people tick. He works at the intersection of thought leadership, consumer insights, socio-demographic trends, and marketing strategy. Stephen’s research experience spans qual and quant, custom and syndicated, B2B and B2C. Additional areas of expertise include digital trends, audience measurement, affluence/luxury, generational marketing, and data-driven decision-making. He teaches at the University of San Francisco School of Management and holds a Ph.D. in social psychology from Harvard University.
J. Walker SmithKnowledge Lead, Consulting at Kantar
J. Walker Smith, Chief Knowledge Officer, Kantar is the author of Kantar’s Insights 2030 study, for which more information can be found here.
Walker has been described by Fortune as “one of America’s leading analysts on consumer trends,” and he is the co-author of four highly regarded books, a columnist, a blogger, an avid daily tweeter, and a former public radio commentator. He is a 2012 inductee into the N.C. Advertising Hall of Fame. In 2014, he won the WPP Atticus Award for Strategy and in 2013 for Consumer Insights. Walker holds a doctorate from the University of North Carolina at Chapel Hill.
What's it about?
Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace, not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in people's lifestyles.
What's in it for me?
But alongside apprehension and anxiety is a rising enthusiasm about a return to the marketplace. Consumers are spending more. It is the tension between apprehension and enthusiasm that will define the future and thus the imperative for brands to bring consumers along by de-risking engagement and participation. In this presentation, Kantar Knowledge Lead J. Walker Smith will explore the dynamics of this tension and the opportunity for brands fully unlock the consumer marketplace.
Who is this for?
All those interested in understanding the evolving consumer landscape
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