De-risking disruption

The tension at the heart of the future
Start 13 Jul, 16:00 UTC
End 13 Jul, 17:00 UTC
Digital Yes
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Speakers

Stephen Kraus
Executive Director at Market Research International (MRII)
J. Walker Smith
Knowledge Lead, Consulting at Kantar

What's it about?

Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace, not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in people's lifestyles.

What's in it for me?

But alongside apprehension and anxiety is a rising enthusiasm about a return to the marketplace. Consumers are spending more. It is the tension between apprehension and enthusiasm that will define the future and thus the imperative for brands to bring consumers along by de-risking engagement and participation. In this presentation, Kantar Knowledge Lead J. Walker Smith will explore the dynamics of this tension and the opportunity for brands fully unlock the consumer marketplace.

Who is this for?

All those interested in understanding the evolving consumer landscape

This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.

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