Connecting Insights to Competitive Intelligence

Learn about the tools you can use to increase your business's competitive advantage in 30 minutes.
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Start 24 Feb, 14:00 UTC
End 24 Feb, 14:30 UTC
Digital Yes

What's it about?

The quest for information to gain a competitive advantage starts with a business question.

But what if the resources to attain the answers to business questions are either unknown, unavailable, or unattainable since they do not even exist?

This is where competitive intelligence comes in, the art and science of breaking through the dilemma of minimal resources of information, to open up a continent full of valuable insights, with profitable growth opportunities in Africa.


What's in it for me?

By attending, you will gain:

  • A good overview of why we need competitive intelligence, and its challenges in Africa

  • A road map for driving through the competitive intelligence dilemma

  • Optimum methods/opportunities agencies can use to support clients in different industries


Who is this for?

This Community Circle is a must-attend for businesses and agencies who face the challenges of finding reliable information to base business decisions on in Africa. 

Speakers

Mariam Ghabrial
Client Engagement Manager at Marketeers Research
Victor Ikawa
HOD – Research Consumer Insights (Knowledge) at Safaricom

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