Connecting Insights to Competitive Intelligence
What's it about?
The quest for information to gain a competitive advantage starts with a business question.
But what if the resources to attain the answers to business questions are either unknown, unavailable, or unattainable since they do not even exist?
This is where competitive intelligence comes in, the art and science of breaking through the dilemma of minimal resources of information, to open up a continent full of valuable insights, with profitable growth opportunities in Africa.
What's in it for me?
By attending, you will gain:
A good overview of why we need competitive intelligence, and its challenges in Africa
A road map for driving through the competitive intelligence dilemma
Optimum methods/opportunities agencies can use to support clients in different industries
Who is this for?
This Community Circle is a must-attend for businesses and agencies who face the challenges of finding reliable information to base business decisions on in Africa.
Mariam GhabrialClient Engagement Manager at Marketeers Research
ESOMAR's ‘market research that made a difference‘ Award winner in 2020, Mariam has been working at Marketeers Research for the past six years, believing in the power of research, providing consultations that are pillared with strong market research to help empower businesses. She utilises research to break through cultural barriers and derive powerful communication messages that make a true difference in the world.
Before treading into the world of market research, Mariam had the time to explore the advertising industry. A 2 years’ experience at FP7 McCANN contributed to her passion for communication and helped her better navigate through her next steps.
Victor IkawaHOD – Research Consumer Insights (Knowledge) at Safaricom
Dr. Victor Ikawa is an environmentalist and a marketer. He has strong experience in marketing strategy and market planning, marketing using GIS, market research, brand planning, monitoring and evaluation, communications and media with over 16 years’ experience. He has PhD in Environmental planning and management.
Dr. Ikawa has led marketing roles while working for Research International East Africa Limited, Land O’Lakes International Development Division as a Monitoring and Evaluation specialist (Funded by USAID), Celtel Uganda as head of Research and Planning, Celtel Group-Netherlands as Head of Geo-marketing, Zain Group- Bahrain as Head of Geo-marketing, Airtel Group- Kenya as head of Pan-African Research, Research Path Associates as Research Director, and now working for Safaricom. He is currently the Head of Research and Insights but has held roles in Brand, Communications and Sales.
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