AI Tools series - February 2025

Fenny Léautier leads the Consumer Insights & Analytics function for Philips Personal Health. She is a passionate leader with over 20 years’ experience in insights & analytics, strategy, marketing & innovation.  She is full of curiosity, seeking for deep consumer insights and bringing them at the heart of marketing strategy to have true impact on people’s lives and the business. She is very committed to progress on the transformation journey levering the power of AI and advanced analytics to generate insights while at the same time investing in human centricity as an organization, empathizing deeply with consumer’s needs. 

Xabier has been guiding and coordinating the creation of studies, reports and other publications at ESOMAR’s Intelligence Unit since 2018 and now leads the Departments of Professional Standards and Public Affairs. He holds two MSc in International Economics as well as in Marketing from the Erasmus University of Rotterdam in the Netherlands.

His departments provide information and guidance to the industry with documents that include ICC/ESOMAR International Code of Conduct, the Global Market Research report, one of ESOMAR’s most highly regarded member benefit, the Evolution of the Data, Analytics and Insights Industry, ESOMAR’s Global Top Insights Companies ranking and several guidelines to conduct research responsibly.

He has carried out fundamental research to structure the industry through the lattice of research, and created the Insights Market Development Index (IMDI) of countries, which ESOMAR adopted as the backbone for its dynamic pricing model. Originally from Spain, Xabier has been living in the Netherlands for a number of years, is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.

Pascal, one of Caplena’s Co-Founders and Machine Learning Engineer, combines deep AI development in Natural Language and Computer Vision with vast experience in bringing AI technology into products. Pascal developed patented AI software for one of the largest insurance software providers in the world before founding Caplena. He holds a master’s degree in interdisciplinary sciences from ETH Zurich.

Chris is the CEO & Co-founder of Breyta, an AI research assistant for all your qualitative data. He’s a serial entrepreneur that has sold 3 companies where the last one was a tool for digital unmoderated user testing that got acquired by Usertesting.com.

Noa Shachaff is a seasoned leader in consumer insights and analytics, with over two decades of experience shaping data-driven strategies for global organizations. As the Head of Consumer Insights & Analytics at Revuze, Noa has spearheaded the creation and growth of the department, driving innovation with AI-powered review analytics for leading CPG firms worldwide. Her work has been instrumental in growing Revuze’s consulting services and introducing transformative features into the product portfolio.

Noa’s career spans diverse roles, including Market Research Manager for Strauss, where she guided product development and innovation with groundbreaking analytical models, and Senior Strategic Analyst at Build-A-Bear Workshop, where she delivered insights that optimized marketing spend and boosted online sales and profitability. She is a visionary storyteller and data modeling enthusiast, passionate about turning complex data into actionable strategies. Noa holds an MBA in Marketing and Strategy from Duke University and a BA in Sociology and Anthropology from Tel Aviv University.

With over 15 years of experience in sales leadership and technology, Adi has a proven ability to drive growth, build strategic partnerships, and deliver innovative solutions for global enterprises.

At Revuze, Adi focuses on empowering businesses to understand their customers through advanced sentiment analysis and market intelligence, enabling data-driven decision-making. He is passionate about helping organizations unlock their potential by leveraging cutting-edge technology.

Adi’s career includes senior leadership roles in software and automation companies, where he spearheaded global sales strategies and achieved transformational results. His expertise spans industries such as retail, technology, and consumer goods, making him a sought-after voice in the field of market research and customer experience.

Dani Kamras is the co-founder of Cambri, a leading research technology company specializing in AI-driven consumer insights and innovation. With a strong focus on iterative innovation, Dani has been instrumental in making advanced research accessible through automated workflows and AI algorithms. Under his leadership, Cambri has achieved significant milestones, including being listed in the Deloitte Tech Fast 50 and serving major clients like Coca-Cola and Nestlé. Passionate about agile decision-making, Dani advocates for testing early and learning fast to drive successful product development.