ESOMAR Council Elections
The 2023-2024 ESOMAR Council Elections. The voting is now closed.
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Have you ever considered running for the ESOMAR Council? The current term is coming to an end, and we are now welcoming nominations for the 2023-2024 term.
Can you make a difference and help ESOMAR continue its mission to promote and protect the data, research and insights profession?
The ESOMAR Council is the governing body of the association. It defines the objectives, vision and mission, approves strategy, administers the funding and performs all other functions attributed to it by the statutes. It is the driving force of the association.
The Council is member-elected and serves until the end of December 2024.
What is the election timeline?

Candidacy requirements
Candidates must be members of ESOMAR in good standing.
Each nomination must be suggested by five members of the Society.
All suggested nominations by members must be received before the end of day CET on 14 February 2023.
The Election Committee shall nominate the candidates standing for election based on the suggested nominations from members.
Only a person who has served as a member of the Council for at least a full term of two years may stand for election to the office of President.
A Council Member may stand for re-election.
As part of the application process, each potential candidate must accept the nomination and undersign the ESOMAR Council Code of Conduct.
All potential candidates must provide a video to support their application.
All potential candidates must provide a colour passport-size digital photograph.
All potential candidates must supply information supporting their nomination:
Name, company and position in the company
Education & Professional activities
Activities on behalf of ESOMAR
Any other activities/declare any commercial interests with ESOMAR or other organisations
A personal statement setting out the policies you will be supporting if elected to Council
Candidates whose nominations are in good order and received by end of day CET on 14 February 2023 will be formally announced the week commencing 13 February 2023. Information on these nominations will be posted on the ESOMAR website.
A presentation of each candidate with their election statement and photograph will be available on the ESOMAR website once candidatures are announced.
To ensure that no candidate is disadvantaged by canvassing activities of others and that the elections are run in a fair manner, all potential candidates will be asked to undersign an agreement to comply with the election rules set by Council, and to confirm that they will campaign in an open, honest and moderate fashion, as this reflects not only upon themselves but also upon ESOMAR.
The election procedure
Suggestions for nominations are invited by the Elections Committee for the term running from 1 April 2023 until 31 December 2024, with 9 vacancies to be filled: President and 8 Council Members, of which one is appointed as Vice President by the council elect.
Candidates are allowed to canvas from the moment that their candidacy is announced until the closing of the voting.
The Elections Committee has appointed an independent, specialised organisation to conduct the elections, thereby guaranteeing that the elections remain impartial and benefit from the best available expertise.
To improve the proportional representation of Membership, a procedure based on the Single Transferable Vote (STV) will be used. This gives every voter the fullest freedom of choice between candidates seeking election while ensuring that none of their voting power is diminished.
Council has taken the utmost care to ensure high participation in voting and that the elections are held in a transparent, democratic and fair way. Ballot forms will be emailed to all paid-up ESOMAR members in February. The election will be carried out online only.
Applicant and candidate canvassing rules
The key objective of the canvassing rules is to ensure that members do NOT feel that they are being sent communications which they have not requested, and to ensure that communications which are produced, contain no personal criticisms, and follow all privacy conventions. Noting the evolution of electronic communication media, please ensure that both the spirit, as well as the letter, of these guidelines, are followed.
Canvassing Guidelines
I, the undersigned hereby confirm my agreement to comply with the canvassing guidelines for the ESOMAR Council Elections set out below.
I will await the formal approval and announcement of the election, and of all candidates before beginning any PR/canvassing activities.
Send the ESOMAR Office a copy of any canvassing materials that I use, indicating to whom it is distributed and via which media.
Should I be approved as a candidate, I will restrict communications to the benefits of my candidacy. Promotion of commercial services is NOT appropriate.
Should I be approved as a candidate, all electoral campaigning will be conducted in an open, honest, and moderate manner. Any complaints received about unsolicited messaging will be dealt with by the election committee and may include exclusion from the ballot.
Should I be approved as a candidate, I understand that ESOMAR does not endorse any candidate and cannot provide candidates with mailing addresses or database support. Please note that the ESOMAR members directory may NOT be used as a canvassing support mechanism.
Should I be approved as a candidate, I will respect the fact that Canvassing period runs until the closure of voting. There will be a clear announcement to this effect.
Sitting council members (with the exception of Past Presidents) are prohibited from endorsing election candidates. Endorsements made by Past Presidents cannot be communicated via official ESOMAR channels.
Representatives may support whomever they wish, if they do NOT do so through ESOMAR channels.
ESOMAR channels include: ESOMAR email database / Directory / Networking tool / Centrally organized events / Locally organized events with ESOMAR time slots /MyESOMAR.
Official ESOMAR channels may only be used for promoting VOTING, not candidates.
None of the ESOMAR staff may endorse or publicise candidates.
For any events organized from Amsterdam centrally (and locally organized events with ESOMAR slots), if an electoral candidate for an officer position is included on the agenda, then all the candidates for that position should be included in the agenda too, to ensure balance.
The canvassing period runs from the moment of formal announcement of candidates until the closure of the voting, both of which will be communicated in writing.
Canvassing is allowed through any non-ESOMAR channel, direct or indirect, if all privacy / GDPR rules are respected and obeyed.
This implies that the ESOMAR directory and membership messaging system cannot be used for canvassing. Social media, personal relationships, owned or available contact details or other public information may be used as a basis for canvassing.
The frequency and tone of canvassing is up to the candidates to decide, within the limits of what can be expected of ESOMAR members in good standing.
If complaints are made to the election committee or its members, the election committee will deliberate and decide on possible sanctions (including the potential exclusion of a candidate) based on the evidence at hand.
All decisions of the Elections Committee are final – and have been agreed to in the candidate application form. In the periode of 2022-2023.
Compliance
I also confirm that should my compliance with these guidelines be questioned, I will abide by the ruling(s) of the ESOMAR Election Committee, whose decision(s) will be deemed final. In the case of the committee determining a breach has been found, I also accept that my application, or should I be accepted as a candidate, my nomination, may be withdrawn from the elections.
Code of Conduct
I, the undersigned hereby confirm that, if confirmed as a candidate and elected, I am prepared to serve and agree to comply with the ESOMAR Council Code of Conduct as set out below.
Act with personal and professional integrity and uphold the ethical principles of ESOMAR.
Respect and promote ESOMAR's Codes, Guidelines and Self-Regulatory efforts always.
Advocate and defend ESOMAR's entire mission, within the industry and beyond.
Act in the best interests of the whole global membership, irrespective of personal interests or gain.
Represent the interests of the profession/industry as a whole – beyond personal company or sector interests and beyond any regional/national bias.
Act with impartiality in all ESOMAR related activities and declare any potential conflict of interest in advance.
Uphold the resolutely apolitical stance of ESOMAR.
Furthermore, to facilitate efficient and transparent working practices, if elected to Council, I agree to:
Attend Council Meetings (business and social sessions) and read all preparatory documents in advance.
Engage in open, constructive and respectful debate, with a focus on reaching a decision.
Publicly support Council decisions and actions.
Demonstrate loyalty to ESOMAR's operations.
Accept and fulfill responsibilities as agreed in Council.
Seek agreement to represent ESOMAR in any third party meetings and events and inform ESOMAR Management in advance of any speaking engagements or participation in industry related meetings, events and other platforms.
Treat Council deliberations, discussions and documentation in strict confidence.
Not to engage in any financial obligations on ESOMAR's behalf without informing and consulting the Statuatory Director and full Council in advance.
Council Role and Responsibilities
I, the undersigned hereby confirm that, if confirmed as a candidate and elected, I am prepared to serve and agree to comply with the ESOMAR Council role and responsibilities set out below.
How is the Council composed?
ESOMAR is governed by a member-elected Council which serves a two-year term. The Council consists of President, Vice-President, Treasurer (both appointed by the Council Elect), and seven members (one of which will also be appointed to serve as Treasurer). An immediate Past-President can be invited to attend meeting of the Council, but he or she shall not have voting rights. Council also can appoint two additional members to serve, if it is determined that adding a particular skillset or diversification will enable the council to make and implement effective decisions.
How much time should I devote to the Council if elected?
Before taking the decision to be a candidate for Council, you should ask yourself if you truly have the time to dedicate to it. Being a member of the Council implies an important responsibility towards the members of the ESOMAR community. The fact that it is an honorary role does not mean that the time commitment is optional.
In addition to the Council meetings, you should devote time to the working groups you have chosen to join or initiate/drive, together with other Council and/or staff members. These working groups involve meetings but also ACTUAL WORK. At each Council, meeting the working groups will present progress reports.
What is the role of the Council?
The Council shall manage the Association. As an elected member of the Council, the most important thing to keep in mind is that you will be representing the 8,000+ members of our global Association. The main task of the Council is to implement the ESOMAR mission in line with Article 3 of the Statutes. The overriding challenge is to be relevant to members and society. Council’s policy development and objectives setting are based on the assessment and understanding of external and internal factors impacting ESOMAR.
Council’s main responsibility areas are:
Determining desired outcomes for organizational success.
Adapting an appropriate governance design (how and when it will govern and the processes to use; this includes creation of legal entities of the set up to address specific, well defined organizational challenges).
Evaluating, setting objectives, the role of the DG/CEO (and CFO/COO & Staff); establishing a good working relationship and enhancing communication.
Overseeing financial performance and reporting to membership based on results.
Note that the Council does not have an executive role. Council delegates responsibilities for realizing objectives, strategy and tactical planning, within defined parameters to the Management/ DG/ CFO/COO.
How and how often does the Council meet?
Typically, there are four two-day face-to-face meetings per year, three of them in Amsterdam and one in the city where the Congress takes place. This means that you need to be able to travel to Europe and/or a location determined by Congress every 3 months. ESOMAR covers these travel expenses. In addition, there may be online meetings interspersed between the face-to-face meetings, each lasting about two hours.
What are the responsibilities of a Council member?
The participation in and work of Council should be led by the following principles:
Selflessness (act solely in terms of public interest).
Integrity (avoid inappropriate influence and financial/material benefits, declare conflict of interests).
Objectivity (act and decide impartially, fairly, using the best evidence).
Accountability (be responsible for your decisions and actions).
Openness (take decisions in an open and transparent manner).
Honesty (be truthful).
Leadership (exhibit the above-mentioned principles in your own behavior).
Each Council Members agrees at the beginning of his/her term to take over a minimum of one working group or ‘portfolio’ with specific objectives according to the strategy and agreed with the President and DG.
Each Council member should be part of the Programme Committee of any ESOMAR conference and included the ESOMAR Congress at least once during his or her term.
Each Council member is encouraged to represent ESOMAR in any circumstances. This can be done by presenting papers at events, writing articles, posting on social media to promote ESOMAR programs and services, giving interviews, giving lectures at universities, etc.
The activities of the Council and the Council members will be documented in a designated Council section on the ESOMAR website.
Poor behavior of Council members will be challenged and may result in expulsion from Council. If two or more meetings are missed in any single 12-month period without adequate explanation, Council may ask the Council member to step down, and co-opt a replacement for the reminder of the term. The same applies to a negligence of portfolio obligations.
As of the 2023-2024 term, Council members will be subject to one self-evaluation during each of their terms on Council. These self-evaluations will be done based on criteria and goals set at the start of the Council term, confirmed by the Council Members. The evaluations will be discussed one to one together with the ExEco and shared with the Council Members, on an annual basis, at the last Council meeting prior the next elections. The Council Members who are part of ExEco (President, Vice President, Treasurer) will be evaluated by the DG, COO/CFO and the other Council members. Any ESOMAR Council Member who chooses to run for re-election also submits to share their self-review(s) with the ESOMAR Members as part of their election application. Newly entering candidates will not have such evaluations which will be clearly indicated.
Can I propose new projects to the Council?
Any new proposal is welcome, and, assuming it aligns with ESOMAR strategy, will surely be accepted and you will be invited to lead the project.
ESOMAR Council Election Committee
John Smurthwaite
ESOMAR Ambassador, Ambassador for the Asia-Pacific Region at ESOMARJohn Smurthwaite is the ESOMAR Ambassador for the Asia Pacific region, which covers 18 countries from NZ in the south to Mongolia in the north, the Philippines in the east and Pakistan in the west. John took on this role after retiring from KANTAR in 2016.
The role of the Ambassador is to work closely with all the ESOMAR representatives in the region as well as link up with the national associations to support your needs in the region. In normal times, John manages ESOMAR Best of Series events as well as assists in the many ESOMAR events in APAC.
John is based in Malaysia and was the President of the Marketing Research Society of Malaysia.
John began his research agency career with an Australian company in Melbourne called Frank Small and Associates, which was later acquired by Sofres/TNS/KANTAR and continued working with the acquiring companies. John transferred to Malaysia in 1977 and then to Hong Kong in 1981 to begin developing Frank Small and Associates throughout the region, developing offices in the Philippines, Indonesia, Korea, Taiwan, Japan, Vietnam and India. John managed the APAC region as TNS CEO/Chairman for many years until his retirement.
John is a member of ESOMAR advisory panels and committees such as on Global Market Research and Pricing reports, as well as the Association Executive and Representative committees.
Pravin Shekar
Statutory Director at ESOMARPravin Shekar is an Outlier Marketer and a raconteur. He is the CEO of Krea eKnowledge, a leading healthcare panel research company and an active investor in other firms. Pravin is an ESOMAR India representative and served at the Council earlier. Pravin is the Immediate Past President of the Market Research Society of India.
When the world moves one way, you need to move another way: that’s his philosophy. This going-against-the-grain attitude helps him find opportunity in every crisis. A recipient of the American Marketing Association’s “Emerging Leader” award, Pravin has written 8 books and is set to bring out 5 more, on various aspects of Marketing and Insights
Urpi Torrado
ESOMAR Representative, CEO at Datum International, PeruESOMAR member, Representative for Peru and Ambassador for Latin America
Urpi is also Board member of WIN and Executive Member of the Global Research Business Network (GRBN). MBA from Universidad del Pacífico, with more than 25 years of experience in marketing, communication and market research. She taught (for ten years) Market Research in post-graduate programs at Universidad del Pacífico and other local universities. Speaker at national and international events such as ESOMAR, TalkIN, IIeX, CIIM, among others. Urpi is a collaborator for several magazines and publications aiming to influence and contribute to the transformation of the insights and analytics business community.
Pieter Paul Verheggen
CEO at MotivactionPieter Paul Verheggen studied Psychology at the University of Amsterdam. He then spent one year in France honing his managerial and organisational skills in one of the well-known theatres in Paris. On returning to The Netherlands, he joined Motivaction, one of the leading Dutch agencies for marketing research. Since 2009 Pieter Paul has held the position of CEO at Motivaction, which he combines since 2018 with the same positioning at Glocalities, the international marketing insights company based in Amsterdam. With over 30 years of experience in market research, Pieter Paul now specialises in FMCG, B2B (IT and finance) and Healthcare. He is seen as a trusted advisor in the areas of new product development, communication, positioning and branding studies.
Due to his 'getting things done' mentality, he was offered the position of Chairman of the Dutch Market Research Association (MOA), which he held for 12 years. Following his tenure in this position, he was honoured with a special MOAward for his valuable contribution.
A corporate member of ESOMAR since the ’90s, Pieter Paul was elected as ESOMAR Council member in 2014 and in 2016, he was re-elected and appointed as Treasurer. For the last 4 years, he held a position as Chairman of the Dutch Sales and Management Association (SMA).
Pieter Paul has published some well-respected books related to Etnomarketing and the future of marketing research. He is further known as an inspirational speaker at congresses and seminars.