ESOMAR Council

With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.

He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia. He was elected to ESOMAR Council for the 2021-2022 mandate.

Corrine Moy is a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. She has managed large global Marketing & Data Science practices, with up to 100 science professionals. She currently provides consulting services in these areas.

Corrine is a regular contributor to industry conferences and publications, with many awards for this work. She has a long history of teaching, both science and research topics, for the UK-based Market Research Society and for many other research institutes. She has developed innovations in many areas of marketing/data science and research, most latterly an award-winning modular survey methodology, a hybrid research design approach, as well as a unique approach to measuring brand equity.

Lucy is the Founder and Managing Director of Keen as Mustard Marketing with over 30 years of experience in B2B marketing, strategy and communications. She is a sought after keynote speaker and has written extensively for The Financial Times, The Independent, Marketing Week and Retail Week and judged the AQR and Market Research Awards. She is also a former Council Member of ESOMAR.

Jean-Marc is an economist who founded Leger in 1986 with his father, Marcel Léger.

Under his leadership, the company has become the largest Canadian-owned market research and analytics company, with more than 600 employees in its eight offices in Canada and the USA. In recent years, the company has made a major technological shift with 14 acquisitions including the digital agency Leger DGTL, Leger Analytics (LEA) and the development of the largest proprietaryonline panel in Canada, Leger Opinion (LEO).

Jean-Marc was successively chairman of the Université du Québec (UQAM), the Publicity-Club and the Board of Trade of Metropolitan Montreal (CCMM). Currently, he is a board member of TVA, the Canadian Research Insights Council (CRIC) and the community organization Capsana.

Jean-Marc has also been active internationally as the founder and President (2010-2016) of WIN (the Worldwide Independent Network), which includes the 50 largest independent market research firms. Mr. Leger has been involved in ESOMAR for 20 years and became the North American leader in 2021 and was elected to the ESOMAR Board of Directors in 2023.

Jean-Marc is recognized as Canada’s leading expert on consumer behaviour and millennials. He is also the author of the best-selling book Cracking the Quebec Code, and producer of the Quebec Code series on Télé-Québec. He is a regular contributor to The Canadian Press, Le Journal de Montréal, Le Devoir, National Post, TVA, Los Angeles Time and The Atlantic.

Jean-Marc has advised numerous prime ministers and business leaders in Canada and abroad, notably in France, Gabon, Congo and Morocco.

Pravin Shekar is an Outlier Marketer and a raconteur. He is the CEO of Krea eKnowledge, a leading healthcare panel research company and an active investor in other firms. Pravin is an ESOMAR India representative and served at the Council earlier. Pravin is the Immediate Past President of the Market Research Society of India.

When the world moves one way, you need to move another way: that’s his philosophy. This going-against-the-grain attitude helps him find opportunity in every crisis. A recipient of the American Marketing Association’s “Emerging Leader” award, Pravin has written 8 books and is set to bring out 5 more, on various aspects of Marketing and Insights

Ray has spent the last 45 years at the intersection of insights, research, and new thinking. Ray has held director-level positions with companies such as The Research Business, IntelliQuest, Millward Brown, and Vision Critical. Ray is committed to the research and insights industry, having been a member of ESOMAR for over 30 years and a fellow of the MRS. 

In recent years Ray’s work has focused on training, writing, speaking and sharing. Ray has run training workshops for a variety of national and international organisations, including RANZ, TRS, JMRA, MRS and ESOMAR. Ray has written textbooks, taught at Saitama and Nottingham Universities, regularly blogs, and is active on social media.

 In 2023, Ray was elected President of ESOMAR.