ESOMAR Council

Ray has spent the last 45 years at the intersection of insights, research, and new thinking. Ray has held director-level positions with companies such as The Research Business, IntelliQuest, Millward Brown, and Vision Critical. Ray is committed to the research and insights industry, having been a member of ESOMAR for over 30 years and a fellow of the MRS. 

In recent years Ray’s work has focused on training, writing, speaking and sharing. Ray has run training workshops for a variety of national and international organisations, including RANZ, TRS, JMRA, MRS and ESOMAR. Ray has written textbooks, taught at Saitama and Nottingham Universities, regularly blogs, and is active on social media.

 In 2023 Ray was elected President of ESOMAR.

Alina Serbanica is Senior Vice President at Ipsos, leading the worldwide Total Operations Data Privacy inside the company. She has 30 years experience in market research and her broader expertise on both online and offline, on delivering market research services and on handling global online operations represent her great asset for dealing with the new data privacy environment, under a very dynamic pace technology, big data, social media and passive data collection have nowadays.

Since 2010 Alina is the current ESOMAR Representative in Romania and she is co-founder member of the Romanian Society for Marketing Research and Opinion Polls (SORMA), currently the President of SORMA.

With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.

He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia. He was elected to ESOMAR Council for the 2021-2022 mandate.

Corrine Moy is a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. She currently leads the global Marketing & Data Science practice at GfK, managing a network of over 100 science professionals.

Corrine is a regular contributor to industry conferences and publications, with many awards for this work. She has a long history of teaching, both science and research topics, for the UK-based Market Research Society and for many other research institutes. I have developed innovations in many areas of marketing/data science and research, most latterly an award-winning modular survey methodology, a hybrid research design approach, as well as a unique approach to measuring brand equity. I am keen to bring this experience to the ESOMAR mission.

Alain is ESOMAR Council Treasurer.

Director of Grupo RADAR since the creation of the company in 1997. He has been working in the area of market research since 1989. Graduated from the EM LYON School of Business (Lyon, France), and postgraduate (Diplôme d'Etudes Supérieures Spécialisées, DESS) in Economics of Rural Development from the Université de la Méditerrannée (Marseille, France).

Former associate professor of marketing at the ORT Uruguay University, and professor of market research and strategic marketing since 1993. Former President of CEISMU (Chamber of Social and Market Research Companies of Uruguay) from 2015 to 2018.

Former representative of ESOMAR in Uruguay from 2002 to 2018, and ESOMAR Council member during the 2019-2020 mandate, and now Treasurer for the 2021-2022 mandate.

Kristin Luck is ESOMAR President and serves as an advisor and growth strategist to several cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that Decipher acquired. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double- and triple-digit growth.

Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets executing their entry into the U.S.

In addition to her non-profit association work with ESOMAR, Kristin is the founder of Women In Research and sits on the boards of The ESOMAR Foundation, The Nature Conservancy and International Women's Forum.