ESOMAR Council

Ray has spent the last 45 years at the intersection of insights, research, and new thinking. Ray has held director-level positions with companies such as The Research Business, IntelliQuest, Millward Brown, and Vision Critical. Ray is committed to the research and insights industry, having been a member of ESOMAR for over 30 years and a fellow of the MRS. 

In recent years Ray’s work has focused on training, writing, speaking and sharing. Ray has run training workshops for a variety of national and international organisations, including RANZ, TRS, JMRA, MRS and ESOMAR. Ray has written textbooks, taught at Saitama and Nottingham Universities, regularly blogs, and is active on social media.

 In 2023, Ray was elected President of ESOMAR.

With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.

He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia. He was elected to ESOMAR Council for the 2021-2022 mandate.

Corrine Moy is a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. She has managed large global Marketing & Data Science practices, with up to 100 science professionals. She currently provides consulting services in these areas.

Corrine is a regular contributor to industry conferences and publications, with many awards for this work. She has a long history of teaching, both science and research topics, for the UK-based Market Research Society and for many other research institutes. She has developed innovations in many areas of marketing/data science and research, most latterly an award-winning modular survey methodology, a hybrid research design approach, as well as a unique approach to measuring brand equity.

Alina Serbanica is Senior Vice President at Ipsos, leading the worldwide Total Operations Data Privacy inside the company.

She has over 30 years of experience in market research and her broader expertise on both online and offline, on delivering market research services and on handling global online operations represent her great asset for dealing with the new data privacy environment, under a very dynamic pace technology, big data, social media, passive data collection and artificial intelligence have nowadays. Alina is member of the International Association of Privacy Professionals (IAPP) and she is part of the ESOMAR Liaisons taskforce in the International Organisation for Standardisation (ISO), working in the Technical Committee dealing with the ISO 20252 for Market Research.

Since April 2023, Alina is Member of the ESOMAR Council (Board of Directors) for the 2023 – 2024 elected mandate. Previously, between 2010 and 2023, she served as the ESOMAR Representative in Romania, and she is co-founder member of The Romanian Society of Marketing and Public Opinion Research (SORMA), currently the President of SORMA.

Dharmendra is the Founder & CEO of a Nairobi-based startup, ACTNABLE AI, and Kantar's former Regional Operations Director for West, East & Central Africa. Dharmendra is a current council member of ESOMAR and coordinator of ESOMAR’s AI Taskforce.

Dharmendra is a seasoned data and insights professional with over two decades of experience in the market research industry, including over a decade in Africa. He specialises in developing tech/AI-based innovative solutions, data science and analytics to deliver strategic insights.  Internationally recognized thought leader and speaker on AI's impact on Data Quality and Operational Excellence. A mentor and people person who believes in bringing out the best in others.

Alain is ESOMAR Council Treasurer.

Director of Grupo RADAR since the creation of the company in 1997. He has been working in the area of market research since 1989. Graduated from the EM LYON School of Business (Lyon, France), and postgraduate (Diplôme d'Etudes Supérieures Spécialisées, DESS) in Economics of Rural Development from the Université de la Méditerrannée (Marseille, France).

Former associate professor of marketing at the ORT Uruguay University, and professor of market research and strategic marketing since 1993. Former President of CEISMU (Chamber of Social and Market Research Companies of Uruguay) from 2015 to 2018.

Former representative of ESOMAR in Uruguay from 2002 to 2018, and ESOMAR Council member during the 2019-2020 mandate, and now Treasurer for the 2021-2022 mandate.

Jean-Marc is an economist who founded Leger in 1986 with his father, Marcel Léger.

Under his leadership, the company has become the largest Canadian-owned market research and analytics company, with more than 600 employees in its eight offices in Canada and the USA. In recent years, the company has made a major technological shift with 14 acquisitions including the digital agency Leger DGTL, Leger Analytics (LEA) and the development of the largest proprietaryonline panel in Canada, Leger Opinion (LEO).

Jean-Marc was successively chairman of the Université du Québec (UQAM), the Publicity-Club and the Board of Trade of Metropolitan Montreal (CCMM). Currently, he is a board member of TVA, the Canadian Research Insights Council (CRIC) and the community organization Capsana.

Jean-Marc has also been active internationally as the founder and President (2010-2016) of WIN (the Worldwide Independent Network), which includes the 50 largest independent market research firms. Mr. Leger has been involved in ESOMAR for 20 years and became the North American leader in 2021 and was elected to the ESOMAR Board of Directors in 2023.

Jean-Marc is recognized as Canada’s leading expert on consumer behaviour and millennials. He is also the author of the best-selling book Cracking the Quebec Code, and producer of the Quebec Code series on Télé-Québec. He is a regular contributor to The Canadian Press, Le Journal de Montréal, Le Devoir, National Post, TVA, Los Angeles Time and The Atlantic.

Jean-Marc has advised numerous prime ministers and business leaders in Canada and abroad, notably in France, Gabon, Congo and Morocco.

Kristin Luck serves as an advisor and growth strategist to several cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that Decipher acquired. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double- and triple-digit growth.

Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets executing their entry into the U.S.

In addition to her non-profit association work with ESOMAR as President Ex-Officio, Kristin is the founder of Women In Research and sits on the boards of The ESOMAR Foundation, The Nature Conservancy and International Women's Forum.