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- Celebrating the Guiding Stars of Market Research
In a world where data-driven decisions light the path to understanding people, cultures, and markets, the ESOMAR Awards stand as a tribute to those who lead the way. The awards are dedicated to innovators and visionaries in market research who elevate the industry and set new standards in delivering impactful insights. Their work illuminates the complexities of human behaviour, advances the use of data in creative ways, and shapes the future of insights. These are the leaders who stand out, inspiring others in the field to reach further, aim higher, and make a difference in meaningful, measurable ways.
Who Can Apply?
The ESOMAR Awards are open to all who push boundaries and explore the unknown in pursuit of deeper understanding. Individuals, companies, brands, and service providers involved in marketing research and insights from every corner of the globe are invited to participate. With the freedom to enter campaigns or projects that demonstrate excellence across our diverse award categories, entrants from all backgrounds and industries have the opportunity to showcase their work on a global stage.
The ESOMAR Awards celebrates achievements that have influenced change, inspired action, or reshaped perspectives.
Key Dates
13 January 2025 | Awards open for entries
28 February 2025 | Early bird deadline (fee increase)
30 April 2025 | Standard entry deadline (fee increase)
30 June 2025 | Final deadline
Awards Scope & Categories
For each award category, you can apply for the global and/or regional award. Each category application requires a separate entry fee.
> Global Awards: Open to all eligible projects from anywhere in the world, regardless of whether the project focuses on a specific country, region, or has a broader scope. When you submit for a Global Award, your project will compete against all other applicants worldwide within the same category.
> Regional Awards: For projects that focus on a single region or a specific country within that region. When you submit for a Regional Award, your project will compete only against other projects from the same region you selected during the registration process and within the same category.
Best Use of Data
For organisations or individuals who have demonstrated groundbreaking use of data and analytics to drive business insights or market research.
Outstanding Contribution to Consumer Insights
Awarded to individuals or teams for their exceptional work in uncovering deep, actionable insights that have transformed marketing strategies or product development.
Brand Strategy
Marketing Performance
Best Data-Driven Marketing Strategy
Celebrates the successful application of data to drive marketing strategies, customer engagement, and business growth.
Marketing strategy
Customer engagement
Media optimisation
Data Integration
Excellence in AI and Automation in Market Research
For exceptional use of AI, machine learning, or automation in streamlining research processes or enhancing the quality of insights.
Artificial Intelligence
Machine learning
Breakthrough Research Methodology
Acknowledges innovative research methods that have improved the accuracy or efficiency of data collection and analysis.
Innovative methodology
Behavioral Science
Young ESOMAR Society Award [Free]
Recognizes young professionals (under 31) who have shown great promise in the market research and insights industry.
Best Social Impact Research [Free]
Given to research projects that have had a significant impact on addressing social, environmental, or societal challenges through data insights.
Sustainability
Social Impact
Diversity, equity, and inclusion
Best Customer Experience (CX) Insight
Awarded for the most effective research that has led to substantial improvements in customer experience and satisfaction.
Customer Experience
Innovative Data Visualization
Recognizes the most creative and effective use of data visualisation to communicate insights in a clear and impactful way.
Data visualisation
Research Impact Award
Celebrates a research study or project that has made a significant impact on business strategy, product innovation, or public policy.
Research Effectiveness
Business ROI
Excellence in Global Research
For market research projects that have successfully navigated the complexities of multi-country or global research and delivered valuable international insights.
Qualitative Excellence [Free] | The Peter Cooper Award sponsored by QRi Consulting
This recognition celebrates outstanding achievements in qualitative research.
Innovation Award [Free] | Brought to you by the Tony Cowling Foundation
Celebrating work that has the potential to expand the boundaries of current market research practice.
Steps to enter the awards
Step 1: Download the entry kit
Download the entry kit which contains all the information you need to enter the ESOMAR Awards – This essential guide outlines the submission process, judging criteria, required materials, and rules for entering.
By clicking Submit, you will receive an email with information about the entry kit and the next steps for the awards submission. See our privacy policy.
Step 2: Register and Submit Your Entry
When you are ready to register, click on Enter the Awards. You'll be taken to the Evalato platform, where you can register for the awards and upload your entry.
Take your time to perfect your entry—there’s no need to submit it right away. You can save your work as a draft and continue editing until the final submission deadline on 30 June 2025. Please note that once your entry is submitted, it cannot be edited.
Step 3: Await Initial Evaluation Results
After submitting your entry, it will undergo the first round of evaluation by our panel of judges. Shortlisted nominees will be announced in August 2025.
Step 4: Celebrate Your Nomination
If you’re nominated, congratulations! Nominees for the Global Awards will receive a formal invitation to attend the Gala Ceremony during the ESOMAR Congress in Prague in September 2025. At the ceremony, we will reveal the winners in each category.
For the Regional Awards, winners for each category will be announced online in September 2025.
Frequently Asked Questions
Please take a moment to read our FAQ – it’s a great resource that may answer your questions. If you don’t find what you’re looking for, feel free to contact us directly at comms@esomar.org.
About ESOMAR
ESOMAR is the leading global organization for the market research and insights industry, dedicated to advancing the role of data, research, and analytics in decision-making. With a community of professionals across over 130 countries, ESOMAR fosters innovation, ethical standards, and best practices in the field. Through events, resources, and thought leadership, ESOMAR empowers organizations and individuals to harness the power of insights, shaping the future of business, consumer behavior, and society. Join us in driving the next generation of research and insights.