ESOMAR Council 2023 - 2024
The votes are in, and we are pleased to announce the winners of the 2023-2024 ESOMAR Council Election. Thank you to all ESOMAR Members that voted for the new Council.
What is the ESOMAR Council?
The ESOMAR Council is the governing body of the association. It defines the objectives, vision and mission, approves strategy, administers the funding and performs all other functions attributed to it by the statutes. It is the driving force of the association. The new ESOMAR Council will begin their term on 1 April.
Ray PoynterManaging Director, The Future Place Consultancy Ltd, UK
I believe I have skills and experiences that can be of service to ESOMAR in the current situation. As an ESOMAR member for over 30 years, I'm passionate about ESOMAR and the need for change. Outside research, one of my key formative experiences was to have been an elected politician. From 1983 to 2011, I was a local government councillor (and three times an unsuccessful candidate for Parliament). This experience taught me a great deal about how democratic organisations can and should be organised, in terms of elections, feedback, decision-making, and accountability. This experience will be very relevant over the next two years as ESOMAR goes through the upgrading of its democratic and accountability processes.
My hopes for ESOMAR can be divided into two parts, continuity and reform. In terms of continuity, I want ESOMAR to keep expanding its borders, to include everyone interested in the use of ethical information to improve decision making. I want us to keep expanding our initiatives to move away from being too Euro-centric and towards being truly international, with accessible options available to all countries and to all age groups. And, I want us to continue to work ever closer with other trade associations, especially the national organisations. In terms of reform, I want ESOMAR to be an exemplar of a democratic and accountable organisation. The work to create this vision has already started and I want to be part of the change I want to see. In my opinion, too many of the processes at ESOMAR are unwritten and based on club-like assumptions that everybody wants the same thing.
ESOMAR is a global, multicultural organisation. We need clear rules, well drafted, and carefully protected. ESOMAR should be a servant to two groups, 1) the current members and 2) the future members. This means members need to know what is happening and they need the means for intervening if they believe ESOMAR is heading in the wrong direction.
Member of ESOMAR Council 2018 to 2021
Provided training courses and workshops for ESOMAR members, in person and online
Presented numerous papers at conferences, chaired sessions and been a member of conference programme committees
Created the ESOMAR Answers to Contemporary Market Research Questions book
Contracted by the ESOMAR team in producing the Global Prices Study for more than 10 years and the Research Users Study
Masters Degree in Research Methodology (The Open University), Postgraduate Certificate of Education (a UK teaching qualification, Nottingham University)
BSc Joint Honours Computer Science and Economics (Salford University)
Fellow of the UK's MRS
Senior positions with Sandpiper, The Research Business, Intelliquest, Millward Brown, VirtualSurveys, Vision Critical, Potentiate and Platform One
Subject Matter Expert for the University of Georgia's MRII MarketResearch Course
Lectured at Nottingham Trent University and Saitama University (Tokyo).
Two textbooks, The Handbook of Online and Social Media Research and The Handbook of Mobile Market Research, both of which were supported by ESOMAR.
Training workshops are provided for a wide range of associations, includingThe Research Society (Australia), RANZ (New Zealand), JMRA (Japan), the MRS (UK), APODEMO (Portugal) and also for commercial associations such as GreenBook.
Created NewMR to advance the case for new thinking in market research.
Ray Poynter is currently the Chief Research Officer of Platform One and the managing director of The Future Place, which operates NewMR, an online events and content platform for the market research industry, which Poynter founded more than 20 years ago.
His career has spanned more than 40 years in the market research industry, working in senior positions at companies such as Sandpiper, The Research Business, Intelliquest, Millward Brown, VirtualSurveys, Vision Critical and Potentiate. Poynter regularly shares his knowledge through participation in industry events and conferences, training workshops, and through his writing.
Alina SerbanicaSenior Vice President, Ipsos Interactive Services (Ipsos Group), Romania
My name is Alina Serbanica, and I am proud to be standing as a candidate for the Council of ESOMAR, an organisation I am deeply committed to. I have worked in our industry for over 30 years, including 17 at Ipsos, where I lead a global function. Many of you may know me from ESOMAR congresses and events and as the ESOMAR Representative for Romania.
I have fulfilled this role since 2010 and have been awarded three times by ESOMAR for my outstanding contribution as a national representative. I am the President of the Romanian Market Research Association since 2018. I am a very active member of ESOMAR. I have organised many large-scale industry events both in my country and in the Central and Eastern Europe region.
I liaise with the Professional Standards Committee of ESOMAR on reviewing industry guidelines; and I also work on the annual Global Market Research report. During the pandemic ESOMAR started a process of deep transformation. This focusses on understanding the accelerated demand for consumers' insight and analytics; on adopting technology and artificial intelligence; on reducing the gaps across geographies as research buyers expect "best in class" services; on lobbying in front of the policymakers to protect our industry's interests when privacy and cybersecurity regulations adopted.
ESOMAR recognises that this transformation would not be profound without building suitable bridges between professionals, no matter where they live or work. Driven by such context and empowered by my multi-cultural professional background, my expertise in market research, and my extensive activities across the industry over many years, I present myself to you today as a strongly motivated candidate, with a sound foundation.
You have my firm commitment that, if elected, I would work hard to continue the transformation agenda to the benefit of ESOMAR and the community of professionals you and I are part of. I would do so with integrity, professionalism, and passion. Thank You
Activities on behalf of ESOMAR:
Promoting the ICC/ESOMAR International Code and other research guidelines, contributing to develop the Market Research environment and ESOMAR member base, mentoring young researchers to become experts in the MR field.
Organiser and Committee Chair of the "Best of ESOMAR" series of events in Romania in the last over a decade (October 2022; October 2019; October 2018; March 2017; October 2015; June 2013; May 2012; June 2011), in partnership with ESOMAR, University of Economic Studies (ASE), Bucharest Romania and SORMA (Romanian Market Research Association).
Organiser, in partnership with the ESOMAR Representative of Georgia, of the ESOMAR event "Young Students short journey through ESOMAR and MR Industry" in November 2021, event opened to the regular students, master and PhD students younger than 30 years old from the Georgian and Romanian universities such as marketing/market research, sociology, psychology, etc.
Organiser of the series of the Romanian research 3-daysevent under the ESOMAR "Community Circle" umbrella in June 2020, event attended via online by a large audience of Romanian research professionals and research buyers.
ESOMAR Professional Standards, Project Team -ESOMAR/GRBN Guideline for Online Research, 2014-2015. Committee Chair, ESOMAR Program Committee forESOMAR CEE Forum, March 2014.
Organiser of the ESOMAR "Career Event" in partnership with University of EconomicStudies (ASE) Bucharest, Romania ? March 2014: the event was addressed to the students interested to follow a careerin a MR company.
ESOMAR Best Representative Awards:
"Building Bridges" 2021 Rep Award (ESOMAR Congress, Toronto - September 2022)
"Expending the Reach" Rep Award (70th ESOMAR Congress, Amsterdam - September 2017)
"Representative Inspiration" Rep Award (ESOMAR Congress, Istanbul - September 2013)
PhD: Marketing, Market Research, Economics - 2005
Bachelor of Arts (BA), Economics graduation in 1989
Senior Vice President, Head of Global Operations Data Privacy, Ipsos (working in Ipsossince 2005);
Over 30 years of experience in Market Research Industry, leading various Market Research companies prior joining Ipsos, such as:
The Gallup Organization in Romania, Lighthouse Marketing Quant, International Marketing Research & Communication Group, and Graffiti BBDO (Research Company/division).
I joined Ipsos in 2005 and, since then, I am leading global functions in the company. Since October 2017, I am leading the Operations Data Privacy global function. Total Operations, Ipsos Group, being responsible to coordinate the Ops Privacy Compliance Program across offline and online operations in Ipsos, in 90 countries we are present with an office and in over 150 countries we are serving our clients with research activities, including data collection.
Also, I fulfil a second role in Ipsos, acting as DataProtection Officer/DPO on behalf of Ipsos in Romania (since 2018), serving all Ipsos legal entities established in this country (Ipsos Interactive Services/IIS, Ipsos Romania, Ipsos Digital and Ipsos Askia).
My current role provides me an extensive understanding of the implications the external regulations may have in our industry, combined with my extensive expertise in full market research services and operations in our industry, as privacy and cybersecurity policies directly impact our day-to-day business.
President, Co-founder and/or Member of various Market Research and/orAcademic organisations/bodies, with constant activity and presence in the last 15 years.
Very active in the research industry, as ESOMAR Member and Representative (since 2010) and as Co-founder and President of the local Market Research Association (SORMA), deeply involved in various market research activities, in organising various industry'sevents.
President of The Romanian Society of Marketing and Public Opinion Research, SORMA (since June 2018), acting in my second mandate as President of the local MR association;
Co-founder and member of SORMA (since February 2001). SORMA was restructured and reorganised in 2018, thanks to the local Market Research industry's needs for adequately promoting the best practices and quality standards in the research industry among all players.
Major interests and activities performed inside the academic environment in Romania, acting in various local well-renamed universities.
Main activities consist of being: Member of The Marketing Doctoral School and Visitor Professor at The Faculty of Marketing (The Bucharest University of Economic Studies), lecturing to the PhD students of The MarketingDoctoral School (The Faculty of Marketing) on subjects matters related to the Market Research industry such as research methodologies, research techniques, privacy and data protection for data collection activities; and Visitor Professor at TheFaculty of Sociology and Social Work (The University of Bucharest), lecturing on subjects matters related to the Market Research industry, such as sampling methodologies, online panels management, and data privacy compliance.
Member of The International Association of Privacy Professionals, IAPP (since June 2018), maintaining high expertise in the privacy and data protection area, especially as the market research industry requires solid and robust expertise in this domain as our industry processes impressive amount of personal data as part of the research activities.
Olga Nelly Espinoza Villegas
Corrine MoyConsultant, Marketing & Data Science, UK
I am a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. I have managed large global Marketing & Data Science practices, with up to 100 science professionals. I am also a regular contributor to industry conferences and publications, with many awards for this work. I have a long history of teaching for MRS & ESOMAR.
I joined the ESOMAR Council two years ago. During my current term of office, the two main areas I have worked in are DE&I (Diversity, Equity & Inclusion) and the Vertical Expansion of ESOMAR's offering. Diversity &Inclusion has long been a passion of mine. It's critically important to the Insights industry that we ensure that our professionals reflect the society we seek to understand. This requires positive action to recruit widely from across society; and to support people from the widest range of backgrounds and experiences to build successful careers. We must also ensure that the research we do is fully representative of the populations we seek to represent, both in the way we select samples and how we ask questions of respondents.
I have been working as part of the Council to build resources to support members in both of these endeavours. Expansion of ESOMAR offerings is critical, as the industry evolves to understand consumers in an increasingly complex world. The development of truly integrated insight requires the ability to draw information from different sources, survey data, behavioural & transactional data, streaming data, digital & social media data. We need to develop understanding of Data Science and AI to meet these challenges. And to bring these new skill sets into our industry. A key initiative I have been working on is to reposition ESOMAR to expand our offering in this area. I would dearly love to continue as a Council member. To use my experience to further the ESOMAR mission, and to help keep ESOMAR at the forefront of the evolution of the Insights industry.
ESOMAR Council Member 2021-2023
Chair of Community Circle "Inclusive Recruitment & Retention" Dec 2021
Chair of Webinar "Expert Discussion on Data Management" August 2022
Speaker - ESOMAR Big Data Symposium 2013 "Thinking About Big Data"
ESOMAR Panels Conference 2007
Best paper & ESOMAR Excellence Award Finalist "Market measurement: The next frontier for panel research"
Projects for ESOMAR Foundation - "Study on the relationship between well-being and socio-environmental practices in municipalities of Chile", 2020
"Increasing contraceptive use in Niger", 2016 Contributor - ESOMAR Answers to Contemporary Market Research Questions Wiki Platform 2016
Contributor - ESOMAR report - Telephone & Internet Coverage around the World 2016
BSc & Post Grad Degrees in Mathematics & Statistics Consultant Marketing & Data Science (2022- )
Global VicePresident of Marketing Science, GfK (2017-2022)
Director of Marketing & Data Science, GFK UK & NOP (1997-2017)
Fellow of the Market Research Society (UK) & Fellow of the Royal Statistical Society (& Chartered Statistician)
UK Market Research Society (MRS)
Extensive involvement in presenting and chairing at MRS Annual Conference
Extensive history of delivering training course - Member of Editorial Board of International Journal of Market Research (IJMR)
Member of MRS Census Interest Group for 20 years and co-author of 2 books on UK Census : "A Guide to the1991 Census. Barry Leventhal & Corrine Moy (1993)" and "2001 Census Essential Information for Gaining Business Advantage. Corrine Moy & Keith Dugmore (2004)"
3 time winner of MRS Award for Innovation in Research Methodology (1995, 1999, 2005)
2-time MRS Silver Medal Finalist: 2005 - "Social Grading and the Census", 2010 - "A Hybrid Online & Offline Approach to Market Measurement Studies"
MRS Award for Best Innovation 2017 "Time is precious -Survey Modularisation/Split Questionnaire Design"
IJMR publications :
"Social Classification and the Census". Corrine Moy, Erhard Meier (2004);
"Hybrid Online & Offline Approach to Market Measurement Studies". Cooke, M. Moy, C.Watkins, N. (2009);
"Beyond the 2011 Census in the United Kingdom: with an international perspective." Dugmore, K. Moy, C. Leventhal, B. Furness, F (2015);
"Findings from Debate on Fit-for-purpose Sampling in the Internet Age." Adam Phillips, Corrine Moy, (2015)
Chief Examiner for the Market Research Society Diploma (2007-2009)
Member of DataAnalytics Council (2022-)
Trustee of Marketing Science Institute (MSI) 2002 - 2021
Dharmendra JainOperations Director, Kantar, Kenya
Hello, my name is Dharmendra Jain. I live in Nairobi, Kenya, Africa. Presently, I am working with Kantar as a Regional Operations Director for West, East and Central Africa. I began my market research journey in 1998 at Indian Market Research Bureau (IMRB), Mumbai, India, as a Junior Analysis Executive, then continued to manage data processing to lead operations. I have enjoyed this journey with great learning and growth opportunities while working with some of the world's top research organisations across emerging markets like India, Nigeria and Kenya.
I have seen numerous challenges around data quality, cost, speed of the delivery and ensuring actionable insight. Today, our industry is witnessing a significant transformation in the form of technology-led solutions like AI, AR/VR, and DIY Insights platforms. And at the same time, there is a growing concern about data privacy, ethical use of data, and code of conduct.
We as an industry need to relook at how we collectively respond to this wave of change and ensure the sector remains at the forefront to sustain itself and serve its clients at best. ESOMAR, a global voice for Market Research Industry, has always inspired me by their sheer contribution towards shaping the industry. So, with great pleasure and excitement, I am forwarding my candidacy for the council member.
If I get an opportunity to serve this incredible industry, I will bring my twenty years of experience in emerging markets and knowledge about cutting-edge technologies to reshape the industry. Also, to address the challenges in the emerging markets and how ESOMAR can facilitate the necessary support. I hope to get your support to serve and transform the industry. Thank you very much Dharmendra
MTech (Futures Studies & Planning)
MSc (Applied Physics)
Post Graduate Executive Program in Business Analytics & Big Data
Member of MSRA (Marketing and Social Research Association) Kenya
Member of NIMRA (Nigerian
Marketing Research Association)
Speaker (ESOMAR FUSION 2019, Madrid, Spain & ESOMAR Congress 2022, Toronto, Canada)
Jonathan Njoroge Karanja
Dr Liubov RuchinskayaGlobal Consumer Insights Director, Electrolux, Switzerland
My name is Liubov Ruchinskaya, I have 18 years of progressive insights driven innovation & data intelligence experience, living and working in different geographies across the globe, playing different types of insights roles that includes agency's roles, different client-side jobs, board advisors' roles.
Recently appointed to a Global Consumer Insights Director Care in Electrolux. With the purpose to bring agility, diversity, inclusion, women empowerment, more young talents to the industry and expand trust to insights professionals globally, I am running for Council position in ESOMAR.
My ambition is to:
Drive technological revolution - we need to fuel industry development with new tech.
Disrupt thinking - we truly foresight, when we see things that others do not, Insights should aim to disrupt the team thinking - not validate it.
Consultancy reskilling - growth will be found in uncomfortable dialogues - mastering powerful questions, active listening , telling a story to change the way of thinking.
Embrace entrepreneurship mindset & agile teamship - we need to bring speed and change should come from within - the way we think, the way we interact as a team. Make insights discovery simple, democratize robust insights.
I feel I should run, because I have:
very diverse experience that leveraging different expertise and culture;
proven to be a trusted advisor for senior executives playing leadership roles on world-leading brands;
non typical for insights professional background - mathematical modelling in economics, MBA in finance and real entrepreneurship experience;
been actively contributing to industry development by participating in nonprofit projects, supporting startups;
been recognized by the industry with internal and external awards (Colgate-Palmolive "You can make a difference", "Researcher of the Year" by Quirk's)
For the moment I am not deeply involved in ESOMAR activities, however, I will be delighted to play a more prominent role.
I am playing an active role in contributing to insights industry transformation by:
Actively participating in conferences, round tables, podcasts, offline and online events
Delivering keynote speeches at ILEX, QUIRKS, Merlien, MRS, WEF Davos
Coaching young insights talents
Publishing articles, now writing a book leveraging mine and my colleague and boss in Electrolux Edwin Taborda leadership experience (published by 2023)
Coaching and supporting young tech insights start ups
Driving insights driven innovation internally and externally
18 years of progressive insights driven innovation & commercial data management - international experience - working and living in 5 geographies across the globe - performing insights work on a client side at Kantar for 2,5 years, on a client side with Colgate-Palmolive for around 13 years, and today at Electrolux as a Global Consumer Insights Director with the purpose to bring global structure and build insight powerhouse
PhD degree in Data science, data driven business models & algorithms development
California State University-Hayward MBA at Business Administration and Management
Strong leadership skills & leading multi-cultural team of 20+ talents
Steadily progressed in my career by delivering outstanding business results in revenue, profits, market shares, brand equity and customer relationships
Proven ability to influence decision making process backed up by data
Master of Profit Public Presentations (WEF Davos, Research conferences https://lnkd.in/dZk47pe)
Board Advisor at Merlien Institute https://mrmw.net/advisory-board/
"Researcher of the Year" by Quirk's
My main interest is to promote importance of insights as a powerhouse for the organization to fuel growth of the business.
I would be delighted to:
bring ESOMAR to World Economic Forum and make insights executives the part of the global forum;
engage GENZ in a more powerful way through trendy activities and usage of trendy platforms apps (insta, tiktok etc);
embrace women equality by opening more avenues for women to engage and learn from each other;
on behalf of ESOMAR publish articles, conduct experts' interview, carry out round tables to drive industry formation and development.
Jean-Marc LégerPresident, Leger, Market Research and Analytics, Canada
With the recent events that have disrupted ESOMAR, it is time to elect a new leadership team combining existing experience and new skills and people to help rebuild ESOMAR. I offer you my expertise and experience to serve at the Board.
I am an economist, President of Leger, market research and analytics firm with over 600 employees in Canada and United States and former President of the WIN network (Worldwide Independent Network of market research).
I have been involved with ESOMAR for 20 years and became the North American ESOMAR leader two years ago and managed to recruit over 600 new members, organizing many activities and ensuring the success of the Toronto Congress. I need your support to succeed.
North American ESOMAR Leader Canadian ESOMAR Representatives 2020-2023 Speaker at many congresses including Toronto Congress 2022 Member of the Insights250 jury.
Economist, Montreal University
CEO of Leger, market research and analytics
North American ESOMAR leader(2021-2022)
Board Member of CRIC (Canadian research and Insights Council)
Former President of the Board of UQAM University
Alain MizrahiCEO, Grupo RADAR, Uruguay
Dear ESOMAR colleague, In a few days there will be a Council election and your vote is very valuable. Please let me share with you why I believe I can bring value to the next Council. - Promote the reconversion of ESOMAR's value proposition. ESOMAR has the same challenge as any organization: adapt its value proposition to the new post-Covidworld. Over the last few years, the Council has been working on the definition of a new value proposition, the implementation of which I am committed to promoting over the next two years.
Giving more relevance to professional development During the pandemic there was clearly an increased demand from the Insights community for quality training and publications, and ESOMAR has responded very positively. We have an excellent opportunity to further boost to these areas, with agreements with universities and by developing training courses for both Insights providers and users.
Continuing to build bridges Just as we`ve been working during the past two terms, ESOMAR must continue building bridges and aim to complement and collaborate with local, regional, and global associations in both specific and multisector fields from our industry. ESOMAR members are often also members of other associations, and we are all looking for the same thing: to be better professionals and to do better business.
We should also continue to integrate professionals from fields that have become more relevant to ours, such as software and hardware developers who help produce strategic information for businesses. In the past 4 years I have successfully contributed to rebuilding and strengthening ties with associations in Brazil, Mexico, Colombia, Chile, Argentina and Peru, and I helped to appoint Repsin 3 countries where we hadn't any.
I will continue collaborating with the organization of local events, seeking exchanges between different regions, and helping to create a local association where there is none.
Member of the Council for the period 2019-2020, re-elected for 2021-2022 and appointed as Treasurer. As such, I advocated and was much involved in the implementation of Dynamic Pricing, the change in the profile of the investment portfolio, the staff salary adjustments, and the transition process following the resignation of the CEO.
In line with my philosophy of promoting the generation of shared knowledge among colleagues from different countries, I was Speaker, Program Committee Member and Program Committee Chair in several LATAM Conferences in Mexico, Santiago de Chile and Punta del Este.
During the pandemic I co-hosted and was a speaker at several online events in Spanish and Portuguese to help keep the Insights community together: Flagship Series, Community Circles, Brazil at Home, among others.
ESOMAR representative in Uruguay from 2002 to 2018.
I organized several events about the publication of public opinion polls, methodological challenges and eventual regulations: -
"Elections and publication of opinion polls" on behalf of ESOMAR and ADIMU (Uruguayan Association of Researchers), (2003). -
"Public Opinion and Market Research: Problems and Methodological Challenges", on behalf of ESOMAR and ADIMU (2004). -
"ESOMAR BEST OF Uruguay", as part of the 2nd Uruguayan Market Research Conference (2012). -
"Does Regulation Contribute to a BetterDemocracy?" on behalf of CEISMU (the Uruguayan Association of Market Research Companies) and ESOMAR, in the Uruguayan Chamber of Deputies, bringing together researchers, academics, journalists and members of the Uruguayan government.
Thanks to this event it was possible to deactivate a bill which sought to seriously limit the freedom to publish voting intention polls. I drafted an alternative bill which is currently being considered by Parliament.
Research Center on Economic Dynamics & Policy and on Resource Economics (CEDERS) at Université d'Aix-Marseille (France)
Superior Diploma on Specialized Studies (DESS) on the Economics of the Agro-Food Sector and RuralDevelopment Strategy (1988)
Graduate from the Emlyon Business School (Lyon, France), specializing in Marketing and Management Control.
I was selected to participate in the "one year abroad" program, which I studied at Aston University (Birmingham, UK).
I have been working in the Research sector for 33 years, starting as Assistant Analyst at IPSA Uruguay(an Argentinian Research company) in 1989, then as CEO and Founder of Grupo RADAR, my own business, in 1997. Grupo RADAR is a full service Market, Social and Public Opinion Research company (www.gruporadar.com.uy).
I'm a solid expert in all research methodologies, from the technical direction and direct supervision of more than 1,800 qualitative and quantitative projects in Uruguay and 20+ countries. I've been a pioneer in disruptive innovations in the Insights sector: Radar was the first Uruguayan company to carry out CATI based surveys Iocally and abroad through IPtelephony; and Radar was the first Uruguayan company to apply AI to market research, among other innovations. In 2016we stopped having physical offices and moved to 100% remote work. Professor at Universidad ORT Uruguay since 1993.
I was Associate Professor of Marketing between 1996 and 2005. I have taught Strategic Marketing and Market Research courses in undergraduate and postgraduate courses, including the MBA and the Diploma in Marketing Management. I implemented the use of the Markstrat simulator in the Strategic Marketing courses. I have also taught courses at the University of the Republic (Uruguay), the Federico Santa María Technical University (Chile), the UCES University(Argentina) and the National University of Entre Ríos (Argentina).
Ana Gabriela Alcala Saenz
Tom De RuyckChief Growth Officer & Managing Partner at Human8, Belgium
Apart from the fact that the focus of the next Council should be to bring back stability to the organisation, I like to share 8 ideas for the future of the association and our profession:
Our association has to become the true global voice and inspirator of our profession. Additional investments in Asia, Africa and LATAM will be needed #representation #globalvoice
A global voice, that is locally relevant. Let's further strengthen the relationship and collaboration with national associations and our local representatives across the globe #globalneedslocal #globalsupportslocal
Let's lead in the topics of diversity, equality and inclusion within our association and in the way research is conducted #dei #leadbyexample
Let's lead with our insights and our community to create a positive future for all life on our planet #foundation #beyondprofit
In an ever changing world, technology is creating new opportunities, but also new questions around the privacy of citizens and the future of our profession. Let's work together more than ever with legislators globally to protect citizens and safeguard our industry #advocacy #ai
Let's continue to inspire youngsters to join our sector. But also help people who want to start a second career and want to become part of our industry #yes #talent
We have to broaden and future proof the definition of the insights industry'. Let's onboard technologists, futurists, semioticians, data scientists and the likes to be mutually inspired #futureofinsights #definitionofinsights
Let's build a bridge between the world of insights and brands by offering client-side researchers and CMOs a place where they can exchange knowledge with peers and inspire agencies to take our practices and tools to the next level #businessimpact #relevance
Council Member at ESOMAR Frequent ESOMAR speaker & award winner
Vlerick Business School Management in a VUCA World 2015 - 2015
Ghent University Master in Marketing Analysis 2004 - 2005
Ghent University Master in Applied Economics 2000 - 2004
InSites Consulting Chief Growth Officer | Managing Partner
Adjunct Professor IÉSEG School of Management & EHSAL Management School
President at CUBE (Belgian MR association)
Erica van Lieven
Martha LlobetFounder, Q2Q Global, Spain
Hello, my name is Martha Llobet. Once again, I want to reiterate my candidacy for the council. I feel it is time for me to give back after all this incredible profession has given me. Graduating from a Spanish university, I started my career in MR in London. Since then, I have worked hard to maintain the link between the English-Spanish speaking worlds. I have worked for large multinational MR companies and also for local agencies. You may have seen me at conferences all over the world, also being involved in different associations such as AQR and QRCA.
The policies I intend to promote if elected to this Board, would be linked to the following two points: Local & Global Connections. At present and due to my professional career, I have solid connections between the UK and the US with Europe, Brazil and other LATAM countries.
I put this background to good use in order to:
Support an on-going dialogue with the community, helping in whatever the association considers appropriate, for example, in initiatives that are already underway such as Local Network, Local Community Events or Community Circles.
Raise awareness of the association to potential members, especially local agencies in Southern Europe and LATAM.
Young Talent & Diversity. Following ESOMAR's current approach, which already has some very powerful initiatives (Young ESOMAR Society (YES!, YES Awards, Research Got Talent, Diversity, Equity and Inclusion, etc.), a challenge that I consider important to address is the recruitment of new talent around the world.
I think now is the perfect time to approach universities as an association and introduce our profession in a more attractive way. We can contribute so much, not only knowledge, but also creativity and diversity. I end this statement by leaving the vote for your consideration. It would be a great pleasure for me to become a member of this Council, to listen to the needs of ESOMAR and to give the best of me to this association, which I greatly admire.
I haven ́t been able to help esomar in any way, I havent had the opportunity of doing it.
Since 2021 Elected to the AQR Board Since 2016
Founder and CEO of Q2Q Global
I have work in Market research companies like Millward Brown ( 2008-2011) and TNS (2005-2007) - I have work 2002
Double Degree in BAInternational Marketing by University of Greenwich and International Business Degree by EAE Business School
AQR global comittee: Only as I am part of the board of the AQR, I have been in contact with Esomar to share the important events to the AQR members and be partners in the global relationships. We work together to advertise and growth the esomar awareness across the AQR members in quarterly letters
Daniel Cunill Romero
Have questions regarding the Council Election? Don't hesitate to get in touch with us at email@example.com.