ESOMAR Council Election Nominees

Statement

Hello ESOMAR Research Community, my name is Ennio Armato, and I am a 42-year-old Sicilian (Italy) who has dedicated more than half of my life to Market Research. I began my journey a F2F-interviewer, immersing myself in the field, and learning every single day along the way. Today, I am proud to be the Global CEO of FFIND, one of the largest data collection companies in Europe, supporting over 100 research institutes across the globe every year. I have managed, together with my team, more than 3000 international research project in the last 20 years. It's time for me to serve the research community. I am a tech-savvy, bold pioneer who firmly believes that the Market Research industry should lead the way in technological innovation. Research must be wherever respondents are -without compromise. At the core of our work lies quality and authentic data, which I believe is the foundation for everything we do. Born with an international perspective, I have always approached research with a global mindset. My passion for ESOMAR began at my first congress in Montreux, Switzerland, in 2009, and that passion has only grown since. Today, I am honored to present my candidacy for the role of Counselor. As a Counselor, my priorities will be:

1. Strengthening Global and Local Connections: Building bridges within and across the research community.

2. Driving Innovation and Adaptation: Ensuring our industry stays ahead of emerging trends and technological advances.

3. Promoting Diversity, Equity, and Inclusion (DE&I): Advocating for a truly inclusive and representative industry.

4. Enhancing Professional Development: Creating opportunities for learning, growth, and collaboration for all members of our community.

I am committed to representing the voices of our members on the Council and collaborating each of you to continuously improve ESOMAR. My goal is to honor its unique DNA while pushing boundaries further, driving our industry to the next level of excellence and innovation.

Activities

• 2019 - Speaker at ESOMAR Congress in Edinburgh

• 2020 - Speaker at ESOMAR Congress in Toronto (virtual)

• 2024 - Speaker at ESOMAR Congress in Athens

Education

• Palermo (Italy) University - Faculty of Economics in collaboration with the Faculty of Communication Sciences

• Economic Development and International Cooperation and Faculty of Economics at the University of Gran Canaria (Spain)

• Insight250 Winner in 2024 and Member of ASSIRM (Italy), MRS (UK), ADM (Germany as a corporate),

  INSIGHTS + ANALYTICS (Spain)

• Long-standing member of the industry with 20+ years' research experience, starting as a F2F interviewer back in 2003 and leading FFIND as Global CEO from 2021 on.

• CEO of FFIND (Italy, Germany and UK) - January 2021 till present

• Head of Branch at IFF International - October 2005 till December 2020

Other

• Frequent speaker at Assirm, IIEX, Printemps des études, Succeet, & award winner

• Speaking at the TUAD (Turkish MR Association) and the Esomar Best of (Belgium) in 2019

• Lectures at Pisa and IULM (Milan) University

Supporting Members

• Christine Tresignie

• Alberto Stracuzzi

• Audrey Courant

• Bastian Verdel

• Pasqualino Coscione

Statement

I'm Arundati Dandapani, and I'm running for ESOMAR Council to champion inclusive growth, innovation, and meaningful impact in our $150 billion global insights industry during these culturally and digitally transformative times. As Founder and CEO of Generation1.ca, I've devoted my career to amplifying immigrant voices with data and insights innovation, bridging workforce gaps, and fostering equitable opportunities. My work spans creating and teaching courses, advising academic boards, and driving professional and social impact as a data and community association leader. With strong experience leading across global industry boards and committees and Canadian and North American associations, credentialing governance, and spearheading academic collaborations, my unique roles combine creative vision and data leadership. I'm passionate about advancing ESOMAR's mission through powerful storytelling, global collaboration, and grassroots innovation. Whether it's expanding career pathways for emerging and global talent, expanding membership opportunities for niche groups and cohorts, strengthening ties with academia and industry disruptors, or leading methodological and sociotechnical advancements, I see ESOMAR as a driving force for ethical, sustainable, and transformative practices. Together, we can create stronger business and community partnerships, achieve greater social impact, and build a more diverse, resilient, upskilled and interconnected insights community. I'm excited to bring my expertise, passion, and vision to ESOMAR's governance, guiding it toward a new era of untapped opportunity and community wealth. Thank you for your trust and support as we shape the future of our industry together. Let's grow our impact and fortunes manifold!

Activities

• International Privacy Day Keynote Speaker Webinar ESOMAR Global Online - January 2022. I have also in past led numerous ESOMAR sponsored webinars with the ESOMAR, CRIC, CAIP, MRII partnership.

• Insight 250 ESOMAR Hall of Fame Honouree, Amsterdam, Congress 2023

• Conference Speaker - Esomar Art and Science of Chicago 2024,

  Esomar Congress Athens 2024

• Regular contributor to ESOMAR's Research World publications 5. ESOMAR Talking Insights Podcast Guest - at Congress 2024 6. Mentoring Minutes Session Leader at ESOMAR Congress 2024

• Insight250 Judge for 2022, 2023, 2024 

Education

• Professor, Guest Lecturer, Program Curriculum Advisor: Teaching data, analytics, business, and technology courses at Humber Polytechnic and the University of Guelph-Humber, with guest lectures delivered at leading North American institutions and active on academic boards as Vice Chair of the Algonquin College Marketing Research and Analysis Program.

• Founder and CEO, Generation1.ca: Leading a professional community association dedicated to upskilling, leadership development, and integrating multicultural immigrants into the labour market and North American economy.

• Industry Conference and Webinar Speaker: Delivering impactful presentations on data, innovation, and multicultural integration at global conferences and webinars. Create our own series of Generation1.ca webinars as well including on Data Privacy Week each year.

• Author and Member of The Writers' Union of Canada: Contributing thought leadership to

  various industry and cross-disciplinary publications, showcasing expertise in data, technology, and cultural insights.

• Host of "Leading by Association" Podcast: Exploring association leadership, collaboration, and innovation in a globally connected world through an educational podcast series.

• Lead an annual global industry skills study about top skills needed for success in the industry

Other

• Partnership with ESOMAR and Other Organizations ESOMAR has been a long-time supporter and sponsor of Generation1.ca's career fairs and case competitions, held four times annually in 2023 and 2024, with varying levels of support and participation. Like other participating associations, ESOMAR avails a subsidized partner rate for booths when they opt for a presence at these events.

• Funding and Support for Social Impact Initiatives Generation1.ca operates as a nonprofit dedicated to empowering immigrant newcomers in Canada and the USA by fostering professional and societal integration. These initiatives are supported by industry sponsorships and public sector funding under the leadership of Founder and CEO Arundati Dandapani.

• Revenue Streams and Research Activities As an educator, the Founder and CEO earns revenue from academic courses and course development, which are separate from her voluntary and unpaid roles on various boards. Research conducted by Generation1.ca focuses solely on improving content and services for members. While no research is sold, findings from public studies, such as the annual Global Industry Skills Study, are shared to inform the development of educational programs and credentials relevant to our community association, students and membership.

• Serve/d as industry mentor with Canadian Marketing Association (CMA), various Academic Institutions, Women in Research (WIRe), Certification Advisory Board Member of IAPP, Insights Association Canada Chapter Board Member and Chair of Cultural Intelligence Conference 2.0, Co-Chair of CDAO Canada conference in 2024, Past Board member ICCP, Founding CIO and COO of  MRIA, CRIC, CAIP.

Supporting Members

• Anna Apostolopoulos

• Crispin Beale

• Kevin Akyeampong

• Pamela Bracken

• Parissa Porouchani

Statement

I am asking for your vote for Council as I want to put more focus on putting data into action for long-term, meaningful impact. I am committed to working with ESOMAR to elevate our profession, broaden its influence, and secure the recognition it deserves. With 30 years of hands-on marketing experience and a proven track record of delivery, I bring unmatched expertise to the table. I'm the only candidate for Council with this depth of experience, ready to make an immediate and lasting impact. In three words, my manifesto is clear:

1. Customers I will be the voice of the customer, representing client-side researchers, marketers, ESOMAR members, and, most importantly, the participants who power our research. Their perspectives matter, and I will ensure ESOMAR and the global research profession stay laser-focused on their needs and priorities.

2. Connections As an inspiring thought leader, I've built bridges across the insights community, bringing people together in innovative and meaningful ways. I am a Fellow of the MRS and have collaborated extensively with AQR and AURA in the UK. My global network includes partnerships with top clients, GreenBook, Quirk's, and numerous profit and nonprofit member organizations. I know how to unite diverse stakeholders to achieve common goals.

3. Commitment I am both a strategist and a hands-on achiever. Over the past 18 years, I've led a successful global marketing agency, consistently delivering results. During my previous term on Council, I worked closely with Global Representatives to drive impactful change. From Coca-Cola and Sanofi to JPMC and Purina, I've combined bold vision with practical execution to deliver outcomes that matter. I'm excited about the future of our industry and ready to help shape the ESOMAR we all envision?one that is innovative, inclusive, and influential. Let's work together to create a brighter, stronger future for insights.

Activities

• Chair of Representatives Working Group since 2023

• Council member 2018 - 2020

• UK Representative 2014 - 2018

• Since 2021 Spoke at Congress 2010 (Athens), 2011 (Amsterdam), 2015 (Berlin), 2023 (Amsterdam) Winner of Super Promoter Rep Award 2024 ESOMAR Academy training 'Beyond Storytelling' 2024 'Communicating Insights' Workshop and presentation at MENA event Dubai (2012) and ESOMAR Summer Academy Amsterdam (2014)

Education

• Founder & CEO Keen as Mustard Marketing since 2006. Specialist insights marketing consultancy working with large global clients (Coca-Cola, Purina, JPMC, Sanofi, Bic etc) and insight companies (Zappi, System1, Cint, InsightsNow etc), sustained profitable growth of agency for 18 years.

• Fellow of the MRS, multi Award-winning presenter (MRS, BIG B2B), judge of the AQR Awards, presenter and chair at multiple conferences globally including every IIeX NA and EU since 2015

• Worked as a consultant at multiple design, advertising and marketing firms in UK in the 1990s, as well as a

  freelance writer for the FT, Retail and Marketing Week. Global Marketing Director Research International 200 - 2006.

• Education: BA (Hons) English Literature (UCL, UK), including scholarship to Dartmouth College, USA. BA (Hons) Landscape Architecture from the University of Greenwich, UK.

Supporting Members

• Alexander Wheatley

• Richard Colwell

• Crispin Beale

• Iosetta Santini

• Pravin Shekar

Statement

After two years as a Council Member and two as Vice-President of ESOMAR, I feel a deep sense of responsibility, and excitement, to take the next step in leading this remarkable organization. I am running for ESOMAR President. Over the past few years, we've worked tirelessly to strengthen ESOMAR's foundations, ensuring it is resilient, relevant, and ready to meet the needs of our diverse industry. Now, it is time to look ahead; to build on these achievements and lead ESOMAR into a future of growth, innovation, and global impact. If elected, I will work with the next Council to deliver a bold, forward-looking agenda for the next three years: 1; Create a top-notch digital member experience where every ESOMAR member can access information, inspiration, training, and opportunities daily; essential for staying connected, informed, and empowered in today's fast-paced world. 2 Strengthen ESOMAR's global presence by collaborating with country representatives and national associations to reflect the unique needs of members worldwide and make ESOMAR even more locally relevant. 3; Further transform ESOMAR Congress and regional events into must-attend platforms where bold ideas shape the industry's future and tangible growth opportunities are created. 4; Lead the AI transformation of our sector in an ethical, impactful way. By embracing AI as a force for innovation, ESOMAR will play a pivotal role in helping our industry thrive in this new era. 5? Champion best practices, guidelines, and self-regulation by collaborating with regulators and stakeholders, ensuring ESOMAR remains a beacon of trust in a rapidly changing landscape.

ESOMAR is more than an organization. It is a global community of passionate, visionary professionals. As President, I will lead with inclusivity, transparency, and action, ensuring every member has a voice and role in shaping our shared future. Let's move forward together, building on our strong foundation and charting an ambitious course for the years ahead.

Activities

• Council Member 2021-2022 & 2023-2024

• Speaker & workshop leader (multiple occasions over the last 20 years)

• Programme Committee APAC 2024

• Leading the Governance Review Committee (2022-2024)

Education

• Master of Science in Marketing Analysis (Ghent University, BE)

• Master of Science in Applied Economics (Ghent University, BE)

• Chief Growth Officer & Partner at Human8

• Board Member of CUBE (Consumer Understanding Belgium)

• Adjunct Prof. 'Consumer Insights' at IESEG Paris & Lille

Other

• Strong link with the Belgian research association CUBE;

• Link with academia via IESEG (France) and guest lectures at business schools in Belgium and the Netherlands;

Supporting Members

• Niels Schillewaert

• Jennifer Liu

• Wim van Slooten

• Wim Hamaekers

• Kjell Massen

Statement

I believe that "Members Matter" is more than just a phrase - it's the guiding principle that ensures every voice, perspective, and contribution can spark innovation and progress. My vision for an even more vibrant and inclusive ESOMAR community, both globally and locally, revolves around three core pillars:

1. Member Centricity I am committed to launching initiatives that celebrate each member's unique expertise, enriching our collective knowledge and ensuring every viewpoint is fully acknowledged.

2. Member Participation I will create more opportunities for meaningful networking and active involvement, helping members connect, collaborate, and discover new avenues for growth and synergy.

3. Member Co-Creation I aim to foster a collaborative environment where we engage directly with clients, tackle critical issues such as ethics and emerging trends, and shape future strategies that truly add value to our entire research ecosystem.

Moreover, I will emphasize the importance of the human factor in research, alongside the ethical use of AI. We need clear guidelines to ensure AI remains a supportive ally-never a replacement for genuine, authentic insight. In Human We Trust must guide every aspect of our work as researchers. By championing each member's voice and focusing on human-centered solutions, I am confident that we can strengthen ESOMAR as a hub of innovation and inclusivity. I look forward to working hand in hand with you to make these ambitions a reality.

Activities

A defining aspect of my professional identity is the longstanding membership in ESOMAR. Having been a member for 30 years, I have consistently upheld ESOMAR's ethical standards and best practices, reflecting my deep commitment to data integrity and participant welfare. However, my relationship with ESOMAR goes beyond mere membership:

• ESOMAR Commettee (2007) at the Conference on Qualitative Research held in Milan, dedicated to the value and meaning of Consumer Insights

• ESOMAR Representative for Italy (2017-2021): During my tenure as a Representative for Italy, I devoted lot of time in organizing local events to build a stronger research community. I introduced initiatives like Business Speed Dates in Milan and Rome, intended to bring researchers and industry professionals together in a quick, impactful networking format. I also championed Small Data Days in Milan and Rome, as well as ESOMAR On Tour stops in Naples and Bari, facilitating knowledge-sharing across different region, with the active collaboration of Esomar members living in that areas.

• Best Representative Award in Developed Countries (2018): In recognition of my enthusiasm, commitment, and effective community-building, ESOMAR named me Best Representative in Developed Countries in 2018 during its annual Congress in Berlin. This accolade highlights my passion for innovative event design, broad inclusivity and fostering dialogue between researchers, young practitioners and research buyers.

• My reputation as a trailblazer in the field of qualitative research has been underscored by multiple distinctions over the years. Among the most notable is my recognition by Insight250 for two consecutive years as a pioneer and innovator in the research industry. This honor is awarded to professionals who exhibit leadership, creativity, and substantial impact in the domain of insights, market research and data analytics.

Education

My education and professional activities can be summed up as follows:

1. Solid Academic Foundations I began my journey as a Social Psychologist, building expertise in cognitive processes, group dynamics, social influence, and qualitative methods. This strong academic grounding sharpened my critical thinking and "active listening" skills, which I now love passing on to the next generation of researchers.

2. Early Professional Growth at Market Dynamics International Working with the esteemed Clara Origlia exposed me to diverse industries and complex client demands. Here, I learned that great qualitative research relies on more than methodology; it demands genuine curiosity, cultural sensitivity, and the ability to forge authentic connections.

3. Co-Founding Libra Research In 1995, I co-founded Libra Research with Claudia Paschini. Managing national and international projects across sectors - from FMCG to technology - allowed me to hone my moderation skills, explore innovative techniques, and develop an extensive network of corporate clients.

4. Establishing ALMAR QUALITY RESEARCH Founded in 2013, ALMAR (Active Listening Market And Research) reflects my commitment to in-depth understanding of people's realities, combining qualitative and quantitative insights. With a client-centric approach, we deliver strategies that spark real change in marketing, social research, and beyond.

5. Methodological Versatility and Innovation Driven by continuous learning, I integrate Coaching, Positive Psychology, and LEGO® SERIOUS PLAY® into research.

This multifaceted approach fosters creativity, problem-solving, and deeper connections-demonstrating that qualitative research can be engaging, empowering, and transformative.

Other

Alongside my work as a qualitative researcher, I pursue several initiatives that emphasize human connection and collective well-being.

From 2018 to 2019, I promoted Social Almar, focusing on personal and professional wellness. The first events took place at Portineria 14, a public pub in Milan, before moving to the Casa della Psicologia, supported by the Ordine degli Psicologi della Lombardia. These gatherings provided tips and best practices for living a more fulfilled life, spotlighting the crucial link between professional success and personal balance. I also founded TAMTAMING in 2022, the first Italian community for independent expert researchers. Its mission: fostering collaboration, mutual support, and greater visibility, all while raising public awareness of research's strategic importance. Since 2022, I have been a member of the Fondazione Ampioraggio, a network of professionals working on open innovation, smart cities and citizens, capacity building, internal areas and small towns, and sustainable communities. In 2023, I began collaborating with Radio BlaBla Network to "give a voice to those who don't have one." Two programs address this aim: one focuses on Gen Z, featuring experts such as coaches and psychotherapists alongside young guests who bring their voices on relevant themes, while the other spotlights the revitalization of small towns through interviews with local administrators who share their past, present, and future visions, underlying the role of the community and the need for initiatives able to create social connections, enhance the value of the territory and of its resources which can be cultural, artistic, natural. These activities underscore my commitment to human-centered collaboration, both in research and beyond-uniting diverse voices, promoting personal development, and driving innovative solutions for our evolving world. This is how I connect the dots, guided by my mission of being a "connector."

Supporting Members

• Finn Raben

• Clara Origlia

• Sally Davis

• Judith Mizrahi

• Cliff Smith

Statement

It is important that we as an industry stay focused on ensuring high quality work that is unbiased and is available - and is communicated to ensure key information reaches the public. ESOMAR has a key role to play in upholding standards, protecting independent researchers right to operate, and also of course signaling the scale and diversity of the industry in its published reports. As ESOMAR Council Member, I will contribute to keeping the strengths and ambitions of ESOMAR running while supporting to manage the upcoming changes and challenges in our industry. My long-lasting experience in research owning management roles in various countries around the globe will definitely be of benefit to my Council Member role.

Activities

As a speaker, I held two presentations at annual ESOMAR conferences.

Education

• 1987 to 2002: Started 1987 as project manager and- as of 1989 - team lead in B-to-B research & consultancy at GFM-GETAS, Hamburg, becoming Ipsos in 1991; acting as Managing Director at Ipsos in Germany as of 1992

• 2002 to 2010: Being Country Manager Germany at Synovate

• 2011 to 2012: Returning to Ipsos and running the integration of Synovate in Germany into Ipsos

• 2013 to 2020: Being Country Manager for Ipsos in South Africa, Scandinavia/Nordics, and The Netherlands for 2.5 years each

• 2020 until today: After returning to Germany, being Managing Director and Member of the Management Board at Ipsos in Germany

Supporting Members

• Hartmut Scheffler

• Joseph El Habre

• Sidar Gedik

• Rosario Mellado

• Babar Abdul Sattar

Statement

ESOMAR has been a source of inspiration and guidance throughout my career, shaping the way I approach the dynamic world of market research and enabling me to find a successful path in this wonderful industry. I have gained meaningful direction, made many deep personal and professional connections and found inspiration in ESOMAR's events and publications. As a Council member, I aim to promote inclusivity, diversity, leadership, collaboration and innovation in our industry. By empowering young talent, supporting diverse voices and championing cutting-edge technologies, I want to ensure that ESOMAR remains a beacon of excellence. Together, we can safeguard our industry for the future and represent our forward-thinking profession: I want to ensure that we grow together with integrity, creativity and shared success. I ask you to join me in shaping this vision. Let's build our future - together!

Activities

• A long-standing member of ESOMAR, committed to ethical research practices, promoting global standards and fostering innovation within the industry.

• A frequent participant in ESOMAR's events, including the Annual Congress and regional events, facilitating collaboration and sharing of thought leadership.

• Committed supporter of German ESOMAR initiatives, advocating the integration of local and global research perspectives to enrich the organisation's agenda.

Education

• Founder and Managing Director of moweb research GmbH (since 2004), an innovator in digital market research with a proprietary global online panel of over 3.15 million participants, delivering actionable insights from global surveys to clients worldwide.

• Managing Director of AMR Advanced Market Research (since 2022), conducting CATI-driven B2B

  studies in over 70 countries, ensuring quality data collection and meaningful business insights.

• Keynote speaker and consultant, providing expert guidance on bridging technology, consumer behaviour and strategic research in changing

  global markets.

• Published author of "Customer Centricity Mindset" (2021) and "Think Like Your Customers" (2024),

  highlighting how market research can drive business transformation.

• Diploma of Business Administration (B.A.) from FOM University of Applied Sciences, Germany, specialising in Strategic Management, Leadership and Business Development and Master of Business Psychology from FH Burgenland, Austria, specialising in Organisational Behaviour, Innovation Management and Leadership Psychology.

Other

• Seasoned market research expert with nearly 30 years of experience delivering actionable, data-driven insights that enable organisations to make customer-centric decisions to clients across many industries and the public sector.

• Vocational trainer for 'Specialists in Market and Social Research' (certified by the German Chamber of Commerce), training young talent and fostering innovative thinking to ensure the next generation of researchers is ready for the future.

• Active member of ADM, BVM, DGOF and Marketing Club Germany, contributing to the industry discourse and shaping its future direction through advocacy and collaboration. Also creator and sponsor of the #weloveresearch networking events since 2020, connecting professionals to foster dialogue and innovation within the research community.

Supporting Members

• Claudia Kuhlmann

• Anna Meiler

• Simon Chadwick

• Otto Hellwig

• David Chikashua

Statement

Hello Everyone! I am Dharmendra Jain, founder and CEO of Actnable AI, Current ESOMAR Council Member, and former Operations Director of Kantar (West, East and Central Africa). Two years ago, with your support, I had this great opportunity to serve the industry through the ESOMAR council, and this has been the most rewarding and fulfilling experience for me. There are three areas which stood out for me in terms of my direct contributions

1. Supporting ESOMAR's AI initiatives, such as leading the AI Taskforce, AI community circles, hosting AI Tools Demo Day, and bringing AI knowledge, case studies, and topics among industry leaders and practitioners.

2. Pushing ESOMAR's regional agenda, for example, ESOMAR's "Africa plans."

3. Contributions towards reviewing ISO standards as a part of the ESOMAR ISO review committee. These opportunities greatly inspired and encouraged me to continue to serve. Here, I am seeking another ESOMAR Council Member term as I think a lot still needs to be done.

My candidacy pitch is based on these three very important points:

1. To make ESOMAR AI Taskforce a reliable and preferred source for AI guidance and knowledge on practical AI applications, with a responsible AI framework towards catalysing industry growth by AI.

2. To continue with my strong advocacy and efforts to make ESOMAR reach local, including small markets.

3. To ensure ESOMAR's members get full value by accessing ESOMAR's global network, user experience with ESOMAR's channels, and knowledge and guidance about upcoming technologies, innovations, and methods. I am looking forward to your support for my candidacy. If given a chance, I will work even harder to ensure that ESOMAR continues leading the industry voice and providing its members full value. Many thanks for your kind support and time.

My best wishes,
Dharmendra Jain (DJ)

Activities

• Council Member (2023-2024)

• Program Committee ( ASI Chicago 2024)

• Speaker (ESOMAR Fusion 2019, Congress

  2022, Congress 2023)

• Webinar Speakers (CEO Forum)

• Content Provider (GMR 2023 & 2024)

Education

• Masters in Applied Physics

• MTech (Futures Studies & Planning)

• Post Graduate Diploma in Business Analytics, Big

  Data & Data Science

Other

• Business Collaborations

• Networking

• Learning & Development

Supporting Members

• Ndeye Diagne

• Graeme Lawrence

• Karlien Kriegler

• Serge Mumbu

• Seyi Adeoye

Statement

My name is Rajiv Kokane, and I am honoured to present my candidacy for the ESOMAR Council. With over 20 years of experience in the market research industry spanning diverse global markets, I have cultivated a profound dedication to our profession and ESOMAR's mission. In 2017, I founded Divergent Insights Pte Ltd in Singapore, expanding my contributions to advancing the industry. Many of you may know me from ESOMAR events, where I have had the privilege of sharing insights and building relationships with members for over a decade. I am passionate about contributing to ESOMAR's continued success and the evolution of our industry. I envision ESOMAR as the authentic global voice and a wellspring of inspiration for our profession. If elected, I commit to driving ESOMAR's ongoing transformation with integrity, professionalism, and unwavering passion. My goal is to advance our association and the wider professional community it represents.

Activities

Although I have been an active participant in numerous ESOMAR global conferences for business purposes, I acknowledge that I have yet to engage directly in ESOMAR's ongoing initiatives. My candidacy reflects my intent to change that and to contribute more actively to the organization.

Education

Education: Master's in Business Administration (MBA) NMIMS, India Bachelor's in Computer Technology

Professional Journey: Co-founded Divergent Insights Pte Ltd in 2017, launching my entrepreneurial journey. Demonstrated strong leadership by managing and inspiring a diverse, multicultural team of over 60 professionals across five geographies.

Consistently delivered exceptional business results, driving growth in revenue, profitability, market share, brand equity, and customer relationships. Proven ability to influence strategic decision-making through data-driven insights and evidence-based recommendations.

Supporting Members

• Denton Shen

• Nicha Tanskul

• Nastiti Tri Winasis

• Warunee Chookhare

• Ashish Mathurr

Statement

I've been a member of the market research and insights community for over 20 years, with my first Esomar Congress coming in Amsterdam in 2011. During that time, I have been lucky enough to work for a range of businesses within our sector; research agencies, consulting firms, online panel companies and more recently Research Technology (ResTech) businesses. I describe myself as a "generalist": I'm fluent across many functions of a business including both commercial and finance, and I now spend my time using these skills to support a range of startups and growth companies at the advanced technology / AI end of our sector, as well as working at board level for non-profit organisations. Like many of us, I can see that there are big, rapid changes coming through the adoption of AI. Naturally, there will be protagonists and sceptics, and there will be successes and challenges, but overall I expect to see a big change to our eco-system, and therefore to the workforce of people that call Market Research home. We risk becoming an "aging industry": unattractive to the next generation of workforce, and increasingly slow to evolve, and the coming years will be significant in how that plays out. As our leading global industry body, it's therefore important that Esomar helps to lead us all through these changes and challenges, and I am therefore applying to the Esomar Council for the coming term. I now have the relevant experience and background to add value to our community; both in the general "big picture" sense, but also in the financial sense. I currently serve as a board Treasurer for a non-profit and I would also like to take up the role of VP and Treasurer for Esomar. Most importantly, I also now have the time and the desire to "give back" to a community that has served me so well throughout the course of my career, and hopefully, I can be part of an industry body that will serve others equally well in the future.

Education

• Degree in European Business from the Nottingham Business School

• 20+ years in the market research sector,

  including agencies, panel providers and restech

• Ex MD uSamp Europe, Ex GM YouGov UK, Ex CEO Delineate

• Currently owner of Stratify Consulting and fractional CxO for Livepanel (synthetic data), Brainstork (qual tech platform), Nexxt Intelligence (Conversational AI)

• Broad business experience including financial management

Other

• Currently serving as Trustee and Treasurer for a UK charity called "Family Holiday Charity", where I oversee the financial process as well as the audit and risk committee

• Long standing mentor and strong advocate for the WIRe programme

Supporting Members

• Lisa Wilding-Brown

• Kathy Cheng

• James Rogers

• Louise Polders

• Phil Sutcliffe

Statement

As the CEO of Léger and founding partner of the WIN international network, I have been actively involved with ESOMAR for over two decades and currently serve on the ESOMAR Board. During my tenure, we have successfully revitalized the association by improving financial stability, enhancing operational processes, and restoring ESOMAR's reputation. Through the collaborative efforts of the Board and management team, ESOMAR has become more transparent, efficient, and well-managed. While we are pleased with these advancements, we recognize the need to further enhance member services, achieve a successful digital transformation, and identify new revenue streams. I firmly believe that strengthening the association will, in turn, strengthen our industry, creating opportunities for all stakeholders. I ask for your support to continue this important work. Help me help you.

Activities

I have been actively involved with ESOMAR for over 20 years and currently serve on the ESOMAR board of directors (2023-2025). I was the leader of ESOMAR in North America (2019-2022), where I successfully recruited over 800 new members, strengthening ESOMAR's presence in the North American region and received the Best ESOMAR Representatives Award in 2022. I also organize initiatives for CEOs and founded the "Francofuns" breakfast to strengthen French-speaking engagement. Additionally, I mentor many young ESOMAR members.

Education

• Economist and CEO of Léger

• PhD Honoris Causa, HEC/University of Montreal

• Member of the ESOMAR Council

• Member of the Canadian Research Insights Council (CRIC)

• Former President and Founder of the WIN International

  Network (2010?2017)

• Beyond my professional achievements, I am deeply committed to my community. I have served as Chairman of the Board for the University of Québec, the Chamber of Commerce of Metropolitan Montreal, and the Advertising Club.

Other

CEO of Leger, the largest Canadian-owned independent market research and analytics firm, I lead a team of over 320 professionals. President and founding member of the WIN (Worldwide Independent Network) of market research firms (2010-2017) I developed new research technologies based on AI, particularly in advertising testing, synthetic data and qualitative research.

Supporting Members

• Isabelle Fabry

• Paige Schoenfeld

• Diana Lucaci

• Anne-Marie Marois

• Daniel Meloche

Statement

Hi, Two years ago, I had the privilege of joining the ESOMAR Council, driven by a passion for fostering collaboration, innovation, and representation in our industry. Today, I am excited to seek your support for re-election to continue the journey we've started together, building on the progress we've made together and continuing to shape a stronger, more connected ESOMAR. Over the past two years, we have focused on empowering our country representatives by securing budgets and implementing streamlined processes. These efforts have enabled better-organized initiatives and increased engagement at the local level. I've also worked to expand the reach of the CEO Forum and co-created impactful networking events, fostering meaningful connections across our global community. Representation, collaboration, and innovation have always been central to my vision for ESOMAR. As a proud advocate for diversity, inclusion, and the next generation of professionals, I have actively supported initiatives that elevate young talent and bring fresh perspectives to our field. If re-elected, I will prioritize:

1. Empowering Local Leaders: Providing resources and tools to strengthen the impact of our country representatives.

2. Fostering Global Collaboration: Creating more opportunities for members to connect, share knowledge, and grow together.

3. Championing Young Talent: Building partnerships with universities and promoting mentorship to inspire the next generation of researchers.

4. Driving Strategic Growth: Enhancing ESOMAR's digital platforms and adopting innovative approaches to engage members globally.

I'm proud of what we've achieved as an association and excited about what we can accomplish together. For me, ESOMAR isn't just an organization?it's a community of people who share a commitment to ethics, innovation, and excellence. Let's continue to strengthen it together. I humbly ask for your vote and look forward to working with you for an even brighter future!! Thanks

Activities

I have represented Esomar in IIEX in Latam in Miami last year 2024. These last 2 years, I have been working on different things but mainly on the CEO Forum and with the reps group. We have been able to organize the reps group, we've not just put solid structures in place and setting up clear processes but also backed them with budget to fuel their connection events and making it easier for them to keep building thriving communities. As for the CEO Forum, we have double our audience and we have been able to provide network opportunities and learning sessions with webinars, etc...

Education

• Since 2023 Elected to be part of the Council of Esomar

• Since 2021 Elected for the AQR Board and re-elected 2004 for another 3 years

• Since 2016 - Founder and CEO of Q2Q Global

• I have work in Market research companies like Millward

  Brown ( 2008-2011) and TNS (2005-2007) and other smaller research agencies 2002

• Double Degree in BA International Marketing by University of Greenwich (UK) and International Business Degree by EAE Business School (Spain)

Other

In a personal matter, I was part of the volunteers of the Sailing Americans cup in the water team in Barcelona, this gave me the opportunity to use a lot of things I learned from the Esomar staff about events organization and be able to make it applicable for this particular event, which a big part of the work was create those bridges between people from all nacionalities. Since 2023, I am also part of the board of Directors of MREF, a global NGO, which does amazing work across all around the world. As a part of Esomar and AQR, been in both, council and board, have make it possible to growth our relationship. And also as a Esomar team in these past years we have also increased the relationship with QRCA.

Supporting Members

• Julia Polakova

• Daniel Cunill Romero

• Lisa Wilding-Brown

• Priscilla McKinney

• Estefanía Clavero

Statement

During my four years as President of SAIMO, we achieved significant milestones that allowed us to grow our membership through relevant initiatives such as resuming training programs, webinars, and agreements with institutions like IAB, universities, and other data, e-commerce, and advertising associations. I aim to amplify these achievements to enhance the prominence of our industry, integrate various regions, communicate the importance of our work, and engage young professionals. I see an opportunity to continue contributing to the growth of our industry from this role on the Council. As a researcher and during my tenure as President of SAIMO, I have always focused on supporting the evolution of our industry at both local and regional levels, fostering knowledge articulation and collaborative work. In my media appearances, I strive to demonstrate how the insights from our work are actionable for businesses while also adhering to ethical standards, especially in an era where ethical dilemmas increasingly demand clear positions and guidelines. I have worked in various agencies and trained individuals who are now leaders in our industry. After living in Colombia for several years, I founded my company 17 years ago in Argentina, with offices in Chile, Brazil, and Mexico, serving the entire region. I have a deep understanding of the Latin American idiosyncrasy and believe it is crucial for our region to be more integrated with each other and with ESOMAR.

Activities

• 2024: Member of the Academic Committee of ESOMAR Latam.

• Programme Committee for ESOMAR MAIN

  FEST LATAM 2020.

• Approved and presented papers at ESOMAR:

  • "Trends that Impact and Transform the Latin

    Consumer" (2021).

  • "How Female Representations Shaped Female Emotions and Consumption Over the Decades"(2018).

  • Performative presentations with actors, dancers, and musicians: "The 'F Word'" (2018).

  • "Behind the Curtain" (2016).

  • "Construction of Innovation Environments" (2005).

  • "Developing a Decision-Making System to Build a New Corporate Image" (2004).

  • "Shaping High-Level Business Decisions Through Dynamic Understanding of Consumer

    Insights" (2004).

  • "Latin American Trends: Local Societies, Local Consumption, and Global Brands" (2004).

Education

• Bachelor's Degree in Psychology (University of Buenos Aires), Social Psychologist (Pichon Riviere School).

• Postgraduate studies in Market Research and Public Opinion, Psychology and Advertising (UBA), Executive

  Development, and Commercial Strategy (IAE, University of Austral).

• Global CEO, Public Speaking & Storytelling (IESE).

• Founder & CEO of Trendsity LATAM, a market research consultancy specializing in sociocultural and consumption trend analysis, conducting multi-country studies and Design Thinking processes for innovation.

• Previously General Manager of Consumer Trends for Argentina, Paraguay, and Uruguay (Grupo CCR).

• Director of the Qualitative Area (Grupo CCR),

• Director of the Consulting Business Unit at Cuore, and Director of New Business at Moiguer.

• Served two terms as President of SAIMO (Argentine Society of Marketing and Opinion Researchers), currently serving as Vice President.

• Professor at various universities (in Market Research, Trends, Marketing, Coolhunting) including San

  Andrés University, University of Palermo, UCEMA, Di Tella University, and PUCRS (Brazil).

• Columnist for print media, radio, and television. In 2024, contributed to 604 publications and participated in events organized by leading media outlets, sharing research and data on business topics. Co-author of the book "La vida digital" (2019, Granica Publishing).

• Speaker at various congresses and seminars. Recognized for three consecutive years as one of the top 250 insights professionals by ESOMAR and ranked among the 75 Legends (most recognized professionals globally in the insights industry).

Other

• Organizer or speaker at various regional events where ESOMAR has provided support: Ideas Amai Mexico, TALKIN PERU, ESOMAR Connect Argentina 2024, SAIMO CEIM Congress 2022-2023 & 2024, TANGOL 2018.

• Main speaker at IAB NOW 2019, FOOD TECHNOLOGY SUMMIT 2017, 2019 y 2021, SOCIAL MEDIA DAY 2022, CACE Argentine Chamber of Electronic Commerce Congress 2024, International Retail Congress 2024.

• "Énfasis Logitica" Trends in Logistics Event 2022.

• Co-creator of the "Conexión Latam" event alongside organizations from other Latin American countries to strengthen regional ties (Argentina, Chile, Mexico, Peru and Colombia)

• Member of the Business Council of Sistema B (B Corps).

Supporting Members

• Ezequiel Coelli

• Adrian Kohan

• Ana Gabriela Alcala Saenz

• Rafa Cespedes

• Susana Ines Marquis

Statement

I am a widely renowned expert in the marketing/data science space, with a track record for innovation and excellence. I am a regular contributor to both ESOMAR & MRS - volunteering, conference papers, publications and training. I joined the ESOMAR Council four years ago. During this 2nd term of office, I have served as Treasurer and a member of the Executive Committee. As such, I have been deeply involved with the strategic direction and oversight of the organization. In terms of our financial position, in the last 2 years we have returned ESOMAR to a solid basis. In 2023, we reduced the financial deficit experienced in previous years. And in 2024 we expect to return a positive result, with a small operating profit. In addition, our asset portfolio has increased by over 600k in the last 2 years. We have restructured staffing in the Amsterdam office, creating a dedicated Members Services team and a separate Operational team. The aim is to enhance service to members whilst also increasing efficiency. We have also created a dedicated Ambassador for LATAM. And we have exciting plans for increased activities in both Asia & Africa. Our plans for 2025 are extensive, including 3 key projects Digital transformation: we need to improve the digital experience of ESOMAR for members, staff and non-members alike. We will improve usability and efficiency across all our platforms, including the ESOMAR website, ANA (knowledge base) and MyEsomar. We also plan to deliver a range of new digital products. Expansion of the membership offering: we will be launching a number of new events such as the ESOMAR Citizen Insights Summit in Brussels and the Asia Pacific Tour. Diversification of revenue streams: we need to provide more financial stability and less reliance on membership fees alone. This will include creating new events such as an Awards Gala, more dedicated CEO events and an expansion of the ESOMAR Academy.

Activities

• ESOMAR Council Member 2021-2024

• ESOMAR ExCo member 2023-2024

• Treasurer 2023-2024

• Congress Program Committee member 2024

• ESOMAR Foundation Board member 2021-2024

• Chair of Community Circle: "Inclusive

  Recruitment & Retention" Dec 2021

• Chair of Webinar: "Expert Discussion on Data Management" ? August 2022

• Speaker - ESOMAR Big Data Symposium 2013 - "Thinking About Big Data"

• ESOMAR Panels Conference 2007 - Best

  paper & ESOMAR Excellence Award Finalist "Market measurement: The next frontier for panel research"

• Projects for ESOMAR Foundation - "Study on the relationship between well-being and socio-environmental practices in municipalities

  of Chile", 2020, "Increasing contraceptive use in Niger", 2016 Contributor -

• ESOMAR Answers to Contemporary Market

  Research Questions Wiki Platform 2016

• Contributor - ESOMAR report - Telephone & Internet Coverage around the World 2016

Education

• BSc & Post Grad Degrees in Mathematics & Statistics

• Consultant Marketing & Data Science (2022- ) Global Vice President of Marketing Science,

• GfK (2017-2022) Director of Marketing & Data Science, GFK UK & NOP (1997-2017)

• Fellow of the Market Research Society (UK) & Fellow of the Royal Statistical Society (& Chartered Statistician)

Other

• UK Market Research Society (MRS)

• Extensive involvement in presenting and chairing at MRS Annual Conference

• Extensive history of delivering training courses

• Member of Editorial Board of International Journal of Market Research (IJMR)

• Member of MRS Census Interest Group for 20 years, and co-author of 2 books on UK Census : "A Guide to the 1991 Census. Barry Leventhal & Corrine Moy (1993)" and "2001 Census: Essential Information for Gaining Business Advantage. Corrine Moy & Keith Dugmore (2004)"

• 3 time winner of MRS Award for Innovation in Research Methodology (1995, 1999, 2005)

• 2-time MRS Silver Medal.

• Finalist : 2005 - "Social Grading and the Census", 2010 - "A Hybrid Online & Offline Approach to Market Measurement Studies"

• MRS Award for Best Innovation 2017: "Time is precious - Survey Modularisation/Split Questionnaire Design"

• IJMR publications : "Social Classification and the Census". Corrine Moy, Erhard Meier (2004); "Hybrid Online & Offline Approach to Market Measurement Studies". Cooke, M. Moy, C. Watkins, N. (2009); "Beyond the 2011 Census in the United Kingdom: with an international perspective." Dugmore, K. Moy, C. Leventhal, B. Furness, F (2015); "Findings from Debate on Fit-for-purpose Sampling in the Internet Age." Adam

  Phillips, Corrine Moy, (2015)

• Chief Examiner for the Market Research Society Diploma (2007-2009)

• Member of Data Analytics Council (2022-) Trustee of Marketing Science Institute (MSI): 2002 - 2021

Supporting Members

• Phyllis Macfarlane

• Crispin Beale

• Vanessa Oshima

• Lisa Wilding-Brown

• Simon Chadwick

Statement

I am Pravin Shekar, a long-standing member and passionate volunteer of ESOMAR. I have served in various capacities and aim to continue contributing to our industry. I am running for the ESOMAR Council with three measurable goals:

ATTRACTING YOUNGER PROFESSIONALS into Market Research (#NextGen) through initiatives like Research Got Talent.

GLOBAL INCLUSIVITY by promoting accessible learning and participation, leveraging emerging technologies (#GlobalLocal).

NEW CLIENT SECTORS: Using my marketing expertise to bring research to new audiences and sectors (#Inclusive #NewSegments). #With your support, I aim to build a stronger, more inclusive ESOMAR community.

WHO AM I? I am an Outlier Marketer, entrepreneur, and advocate for research excellence. Based in India, I collaborate globally, bringing a multicultural perspective. As a speaker and author, I've published 21 books and presented in 29 countries.

WHY ME? I bring a deep understanding of ESOMAR's values, entrepreneurial acumen, and marketing expertise. As Interim CEO, Council Member (2010?2014), and Country Representative, I've addressed diverse member needs and helped navigate challenges.

CONTRIBUTION TO ESOMAR AND THE INDUSTRY: I am a founding member of Research Got Talent, served on the ESOMAR Council (2010?2014), acted as Interim CEO, and regularly speak at global research events. I've been a past President of the Market Research Society of India and currently serve as ESOMAR India Representative. RECOGNITION: ESOMAR Pioneer Representatives Award, "Most Inclusive Organisation Award" by the Market Research Society of India, AMA's "4 under 40" Emerging Leader in MR, and Ginny Valentine Award for skilling and employing over 100 people with disabilities in MR. My journey with ESOMAR is driven by collaboration, innovation, and inclusivity. With your vote, I pledge to champion our shared vision and build a thriving future for the research and insights community.
PRAVIN SHEKAR OUTLIER MARKETER INDIA

Activities

• ESOMAR India Representative (Received the Pioneer Award in 2024, for outstanding work in India).

• Research Got Talent: Founding member and evangelist to promote younger researchers.

• ESOMAR Council 2010-2014

• Guideline committee member, for mobile research.

• 50 Km walk in 13 hours to raise funds for the ESOMAR Foundation.

• Speaker, Program Committee member, Volunteer at several ESOMAR events.

• Developed a member engagement game for Representatives.

Education

• CEO, Krea Knowledge

• Advisor: InsightGig, Acutus AI

• Pursuing PhD in Unconventional Decision Making Masters in Applied Psychology

• Post Graduate Diploma in Business Management Exec, IIM Indore

Other

• ESOMAR Interim CEO guiding ESOMAR through a difficult period

• Past President of The Market Research Society of

  India (Honorary)

• Past Governing Council Member of Ascent Foundation and TiE Chennai (Growth-entrepreneurs associations) (Honorary)

• Jury member: Insights250, 30 under 30, Golden Key Awards MRSI India. (Honorary)

Supporting Members

• Lucy Davison

• Chris Farquhar

• Crispin Beale

• Sandy Casey

• Pieter Paul Verheggen