ESOMAR Council Election Nominees

Statement

My name is Simon Patterson. I am a British citizen, married to a Japanese wife for 38 years. Our son is 25 years old. We live in London. I am a Chartered Psychologist, and a Fellow of the Market Research Society, specialising in International Qualitative Research.

I have been a member of ESOMAR for over 30 years and I'm running for Council. I run in this new ballot, because I want to help rebuild the trust and confidence that researchers and clients have in our esteemed organisation. For 75 years ESOMAR has acted as a vessel of excellence in International Market and Opinion Research.

ESOMAR is first and foremost a member's organisation. It operates for the benefit of its members. ESOMAR is a democracy. I want to ensure that the values on which ESOMAR was founded are maintained and enriched. Membership of ESOMAR should be worn with Pride.

In addition, I will also focus on: Restoring faith in Face-to-Face research in all its forms. Many of us have got stuck behind our high-definition retina screens. We need to get back out into the in-person world and deliver integrated insights.

I will fly the flag for Qual, in all its forms. Human understanding and human closeness in Qual are vital complements to technical innovations like AI and new challenges like Chatbots, which could pose serious threats to the authenticity of interview transcripts and even research reports.

I will also nurture a sustainable approach to DE&I. It is vital that we learn from each other about Gender, Ethnicity, Nationality, and Region in a continuous 2-way dialogue. I'm standing for Council as I passionately believe in ESOMAR as a Member's organization. I want to help restore ESOMAR's image and reputation, encourage us to re-integrate in-person dialogue, fly the flag for Qual, and nurture a sustainable approach towards DE&I.

Of the Members, by the Members, for the Members'.

Activities

• Creator, Curator and Sponsor of the ESOMAR Peter Cooper Award for Excellence in Qualitative Research (2012 -present)

• Girl-Friendly Toilets Qualitative Insights to the Benefit of Female Students in Public Secondary Schools in Kathmandu Valley, Nepal by Simon Patterson & André Linden Highly Commended in the ESOMAR Foundation 2015.

• How does Cappuccino feel? Winner Best Case Study. Congress 2013 By John Pawle, Dominic Delfaud, Simon Patterson

• From Terabytes to Archetypes The Psychology of Internet Security ESOMAR CEE Forum - Krakow 2012 by Simon Patterson and Alexander Erofeev

• The Vitality Of Qualitative Research In The Era Of Blogs And Tweeting - Qual 2010 Simon Patterson and Dr Alan Branthwaite

• The Impact of the Economic Crisis - Congress 2009 - Peter Cooper and Simon Patterson

• Back on Track - A Fresh Direction for the Rexona Brand - nominated for Best Case Study. ESOMAR Congress - Berlin 2007 by Jaroslav Cir, John Pawle and Simon Patterson

• The Trickster. A Theory of Modern Advertising ESOMAR - Excellence in International Research 2000 by Peter Cooper and Simon Patterson

• The Future of Qualitative Research ESOMAR Qualitative Conference - Paris 1995 by Peter Cooper and Simon Patterson

Education

• Chartered Psychologist (CPsychol)

• Fellow of the Market Research Society (FMRS)

• Board Member of the Association for Qualitative Research (AQR) - former Chair

• Trustee of the Archive of Market and Social Research (AMSR)

• Chair of the Judging Panel of the AQR Qualitative Excellence Award (2012 to present)

Other

• Founder & CEO of QRi Consulting

• Corporate member of ESOMAR

Supporting Members

1. Crispin Beale

2. Silvia Iranzo Ferrandis

3. John Kearon

4. Shobha Prasad

5. Bob Qureshi

Statement

"Storms make trees take deeper roots." ESOMAR is in a strange position today. I have been a member for 27 years and now we have an issue around trust. We have had two Emergency General meetings to discuss governance. I always thought ESOMAR was important but a little boring, but now it is interesting for the wrong reasons. But how do we address this? I am not sure if anyone has ever used a Dolly Parton quote in a council election personal statement, but she once said, "Storms make trees take deeper roots."

ESOMAR has been through a bit of a storm but let us use that to make us stronger? If you vote for me, I promise I will put ESOMAR and its members' interests at the centre of what I do. Integrity and trust are paramount to the success of this organisation since so much of what is done is hidden.

There are three areas that I will focus on:

1. Community - we need to extend our reach into client organisations and build communities of interest and relevance with other specialised interest groups outside ESOMAR. This will extend the relevance of ESOMAR.

2. Clout - research effectiveness: celebrating and demonstrating the success of research. We can emulate the success of the Institute of Practitioners in Advertising (IPA) who provide evidence-based support for advertising in a recession. My everyday involvement in close agency/client dialogue and industry discourse puts me in a good position to improve ESOMAR's effectiveness.

3. Careers - we are in a talent war for recruiting the brightest and the best candidates. Further, we need to retain and develop candidates when they join. To achieve this, we should explore further collaboration with other bodies in the industry and adjacent industries to provide a career pathway for all. We are too small to be so fragmented.

So, I ask you, are you ready to join me in this mission? Are you ready to help build a brighter future for your ESOMAR? Thank you, and may the best candidates win!

Activities

I have spoken, chaired, and been on committees at many ESOMAR events over the years. I have written for ResearchWorld and won best case study in Vienna with Jeff Miller in 2000. On reflection 'Technovate' 2003 /2004 is the one I am most proud of as it was a precursor of IIEX and was a trajectory of what was to come in our industry.

Nominated for best paper ESOMAR 2017 with HERE Technologies around Data Privacy HERE work sponsored by ESOMAR and formed part of #bedatasmart initiative in 2019 Many papers and articles over the years

Education

Degree in Econometrics/Economics Diploma of the Market Research Society (MRS) Fellow of the MRS Fellow of the RSA - The royal society for arts, manufactures and commerce.? Speaker at various research related events ESOMAR, ARF, ASC, AURA, MRS, Informa, Quirks

Other

Other than my work responsibilities with buzz back I do not have other significant commercial interests. I am a Fellow of the RSA and an advisor to a small software development company. I have also been actively involved with GLG over the years and speak regularly at some Informa events.

Supporting Members

1. Elaine Rodrigo

2. Carol Fitzgerald

3. John Kearon

4. Jon Puleston

5. Finn Raben

Statement

With an unwavering commitment to making a difference in the market research community, I have successfully delivered epic results through innovative, fun, and highly differentiated go-to-market activities while empowering people and teamsto put their best efforts forward. My journey of 20 years has included significant shades of diverse segments starting from business development to managing global business operations for Market Xcel, I am proud of the leader I have transitioned into.

My passion looms around fostering human connections and I personally believe that technology is a powerful force in the same direction. Owing to my strategic acquaintance with online research and a focus on creating a youth-led innovative future for the research space, I am spirited to pursue and cast the social media light on the research industry. Anchoring the community of scholars and students that I have built over the years, not only do I want to stimulate encouragement for research and survey study, but I want to empower a new generation of researchers. It's time for the new and upcoming intellects to foster growth and take up the lead in the research industry, that the research legends have created with sweat and blood.

Taking advantage of the opportunity to be part of several research societies and associations, not only have I been contributing to the research domain, but I have also carved a niche social stature and network for myself. Putting that to good use, I plan to facilitate and advance the vision of ESOMAR to add intrinsic value to the research community at large.

Skilled in:

• Consumer Behavior

• Customer Insight

• Sales

• Data Analysis

• Quantitative Research

• Tech solutions

• Online panel studies

Activities

Being associated with the Market Research Society of India as a committee member for a year until June 2022, I have committed myself to building technologies and fostering innovations in the domains of research, marketing and building insightful communities. I have collaborated with young minds to highlight the new tools and techniques to the Indian research arena and to the countries which are lagging in the tech vertical.

Commercial activities with ESOMAR

1. The pandemic has brought to light the new digital side of business domains. While it has been a bit challenging for theresearch industry in India to make a complete paradigm in the world of social media, I would like to give market researcha social media makeover. The future of the research lies with the young and millennial minds and to stay relevant we must move in the same direction. I would want to pursue social media campaigns in India promoting the research industry penetration through the digital space in collaboration with ESOMAR.

2. While the legends of the research industry have done an excellent job in taking it to new heights, future generations are ready to take the lead. It's the new and upcoming generations that will have to foster further growth and take the evolution process into their hands. I want to lead and motivate young intellects to join the field of research and broaden their horizons of what more the industry demands. Leveraging the community of scholars and students that I have built will be the path to instil the spark for research and survey study. By being of assistance to the students we have the chance to furnish the dedication and bring them close to the ESOMAR community.

3. With experience working with diverse organisations and verticals and as a person of excellent social stature, I would want to be the connecting voice of ESOMAR in India. By spreading the vision of ESOMAR I would use my connection to add value to the networking process

Education

• Senior Vice President - Global Business Senior Vice President - Global Business Market Xcel Data Matrix Pvt. Ltd.

• Director - Business Development - Lucid Holdings, India

• Managing Committee Member Managing Committee Member MRSI - The Market Research Society of India

• Business Development Manager, India

• Business Development Manager Survey Sampling International - Project Consultant Project Consultant Toluna

Other

Through ESOMAR I aim:

• To promote Market Research across institutions and Scholars - To ensure privacy data policy &data policy ethically being followed

• To grow the ESOMAR family across the subcontinent & would like to be the spokesperson of Esomar

Supporting Members

1. Piyush Khurana

2. Nitin Kaushal

3. R Vishal Oberoi

4. Vikrum Srivastava

5. Sandeep Singh

Statement

Hello, my name is Martha Llobet. Once again, I want to reiterate my candidacy for the council. I feel it is time for me to give back after all this incredible profession has given me. Graduating from a Spanish university, I started my career in MR in London. Since then, I have worked hard to maintain the link between the English-Spanish speaking worlds. I have worked for large multinational MR companies and also for local agencies. You may have seen me at conferences all over the world, also being involved in different associations such as AQR and QRCA.

The policies I intend to promote if elected to this Board, would be linked to the following two points: Local & Global Connections. At present and due to my professional career, I have solid connections between the UK and the US with Europe, Brazil and other LATAM countries.

I put this background to good use in order to:

• Support an on-going dialogue with the community, helping in whatever the association considers appropriate, for example, in initiatives that are already underway such as Local Network, Local Community Events or Community Circles.

• Raise awareness of the association to potential members, especially local agencies in Southern Europe and LATAM.

  Young Talent & Diversity. Following ESOMAR's current approach, which already has some very powerful initiatives (Young ESOMAR Society (YES!, YES Awards, Research Got Talent, Diversity, Equity and Inclusion, etc.), a challenge that I consider important to address is the recruitment of new talent around the world.

I think now is the perfect time to approach universities as an association and introduce our profession in a more attractive way. We can contribute so much, not only knowledge, but also creativity and diversity. I end this statement by leaving the vote for your consideration. It would be a great pleasure for me to become a member of this Council, to listen to the needs of ESOMAR and to give the best of me to this association, which I greatly admire.

Activities

I haven ́t been able to help esomar in any way, I havent had the opportunity of doing it.

Education

• Since 2021 Elected to the AQR Board Since 2016

• Founder and CEO of Q2Q Global

• I have work in Market research companies like Millward Brown ( 2008-2011) and TNS (2005-2007) - I have work 2002

• Double Degree in BAInternational Marketing by University of Greenwich and International Business Degree by EAE Business School

Other

AQR global comittee: Only as I am part of the board of the AQR, I have been in contact with Esomar to share the important events to the AQR members and be partners in the global relationships. We work together to advertise and growth the esomar awareness across the AQR members in quarterly letters

Supporting Members

1. Daniel Cunill Romero

2. Daniel Cuende

3. Cher Chislett

4. Luis Pistoni

5. Anne Brown

Statement

My name is Liubov Ruchinskaya, I have 18 years of progressive insights driven innovation & data intelligence experience, living and working in different geographies across the globe, playing different types of insights roles that includes agency's roles, different client-side jobs, board advisors' roles.

Recently appointed to a Global Consumer Insights Director Care in Electrolux. With the purpose to bring agility, diversity, inclusion, women empowerment, more young talents to the industry and expand trust to insights professionals globally, I am running for Council position in ESOMAR.

My ambition is to:

• Drive technological revolution - we need to fuel industry development with new tech.

• Disrupt thinking - we truly foresight, when we see things that others do not, Insights should aim to disrupt the team thinking - not validate it.

• Consultancy reskilling - growth will be found in uncomfortable dialogues - mastering powerful questions, active listening , telling a story to change the way of thinking.

• Embrace entrepreneurship mindset & agile teamship - we need to bring speed and change should come from within - the way we think, the way we interact as a team. Make insights discovery simple, democratize robust insights.

I feel I should run, because I have:

• very diverse experience that leveraging different expertise and culture;

• proven to be a trusted advisor for senior executives playing leadership roles on world-leading brands;

• non typical for insights professional background - mathematical modelling in economics, MBA in finance and real entrepreneurship experience;

• been actively contributing to industry development by participating in nonprofit projects, supporting startups;

• been recognized by the industry with internal and external awards (Colgate-Palmolive "You can make a difference", "Researcher of the Year" by Quirk's)

Activities

• For the moment I am not deeply involved in ESOMAR activities, however, I will be delighted to play a more prominent role.

I am playing an active role in contributing to insights industry transformation by:

• Actively participating in conferences, round tables, podcasts, offline and online events

• Delivering keynote speeches at ILEX, QUIRKS, Merlien, MRS, WEF Davos

• Coaching young insights talents

• Publishing articles, now writing a book leveraging mine and my colleague and boss in Electrolux Edwin Taborda leadership experience (published by 2023)

• Coaching and supporting young tech insights start ups

• Driving insights driven innovation internally and externally

Education

• 18 years of progressive insights driven innovation & commercial data management - international experience - working and living in 5 geographies across the globe - performing insights work on a client side at Kantar for 2,5 years, on a client side with Colgate-Palmolive for around 13 years, and today at Electrolux as a Global Consumer Insights Director with the purpose to bring global structure and build insight powerhouse

• PhD degree in Data science, data driven business models & algorithms development

• California State University-Hayward MBA at Business Administration and Management

• Strong leadership skills & leading multi-cultural team of 20+ talents

• Steadily progressed in my career by delivering outstanding business results in revenue, profits, market shares, brand equity and customer relationships

• Proven ability to influence decision making process backed up by data

• Master of Profit Public Presentations (WEF Davos, Research conferences https://lnkd.in/dZk47pe)

• Board Advisor at Merlien Institute https://mrmw.net/advisory-board/

• "Researcher of the Year" by Quirk's

Other

My main interest is to promote importance of insights as a powerhouse for the organization to fuel growth of the business.

I would be delighted to:

• bring ESOMAR to World Economic Forum and make insights executives the part of the global forum;

• engage GENZ in a more powerful way through trendy activities and usage of trendy platforms apps (insta, tiktok etc);

• embrace women equality by opening more avenues for women to engage and learn from each other;

• on behalf of ESOMAR publish articles, conduct experts' interview, carry out round tables to drive industry formation and development.

Supporting Members

1. Crispin Beale

2. Daniel Foreman

3. Wim Hamaekers

4. Anne-Marie Horgan

5. Elaine Rodrigo

Statement

Throughout my 4 years term as President of Saimo we had important achievements that allowed us to grow in number of members with relevant initiatives, such as offering training spaces, webinars valued by the industry, agreements with institutions such as IAB, Universities and other Associations. I firmly believe that I can continue this task of collaborating so as to improve the Research and Data industry and the possibilities of professionals. I see the opportunity to keep on contributing to the growth of our industry from this role in the Council.

As a Researcher and also as President of Saimo, my focus has always been to accompany the evolution of our industry at the local and regional level, articulating knowledge, interpreting and integrating insights that are actionable for business and at the same time respectful of ethics. In my career, I worked in different agencies, also trained people who are nowadays leaders in our industry.

Various years I lived in Colombia and 15 years ago I founded my own Company with headquarters in Argentina and offices in Chile, Brazil and Mexico from where we work for the whole region. I am very familiar with the Latin American idiosyncrasy and I think it is very important for our region to be more integrated and combined with each other and with ESOMAR. I firmly believe in team and collaborative work.

Education

• Bachelors' Degree in Psychology (University of Buenos Aires), Social Psychologist (Pichon Riviere).

• Postgraduate Studies in Market Research and Public Opinion, on Psychology and Advertising (UBA), Management Development, Business Strategy (IAE, U Austral) Global CEO, Public Speaking & Storytelling (IESE Madrid).

• Founder & CEO of Trendsity LATAM, Market Research Consultant focusing on the analysis of socio cultural and consumer trends, contributing to cutting edge innovation processes.

• Speaker in many Congresses and Regional Seminars. Selected among 250 insights by Esomar.

• President of SAIMO (Sociedad Argentina de investigadores de marketing y opinión)which is the Argentine Association of Marketing and Opinion Researchers, chosen for two terms (2019.2021 /2021.2023).

• General Manager of Consumer Trends for Argentina, Paraguay, and Uruguay.

• Business Unit Manager Consulting at Cuore, Director of the Qualitative Area (Grupo CCR),

• New Businesses Director at Moiguer.

• Professor at prestigious Argentinean Universities (San Andrés on Market Research, Trends, Marketing. Universidad de Palermo,UCEMA, PUCRS (Brazil), Di Tella, IPADE México, Siglo XXI.

• Columnist of print media and TV. Co-author of the book, Spanish version, La vida digital, 2019, Granica Publishing House.

Activities

• Programme committee ESOMAR MAIN FEST LATAM 2020

Speaker at Esomar Events:

• Trends that impact and transform the Latin consumer (2021)

• How female representations shaped female emotions and consumption over the decades (2018)

• Presentaciones performáticas con actores, bailarinas y músicos: The "F word" (2018) (Performanceswith actors, dancers and musicians)

• Behind the curtain (2016)

• Construction of innovation environments (2005)

• Developing a decision-making system to build a new corporate image (2004)

• Shaping high level business decisionsthrough dynamic understanding of consumer insights (2004)

• Latin American trends: Local societies, local consumptionand global brands (2004) Participation in International Panel: IMPACT 2022 - MRS Annual Conference

Other

President of SAIMO Argentina Organizer and Speaker at different events of the region, backed by ESOMAR (Ideas Amai, TALKIN, Congress Innova Educa, Asociación Argentina de Marketing) Member of the System B Business Council (BCorps).

Supporting Members

1. Adrian Kohan

2. Susana Marquis

3. Ezequiel Coelli

4. Ana Gabriela Alcala Saenz

5. Rafa Cespedes

Statement

Hello, my name is Dharmendra Jain. I live in Nairobi, Kenya, Africa. Presently, I am working with Kantar as a RegionalOperations Director for West, East and Central Africa. I began my market research journey in 1998 at Indian Market Research Bureau (IMRB), Mumbai, India, as a Junior Analysis Executive, then continued to manage data processing tolead operations.

I have enjoyed this journey with great learning and growth opportunities while working with some of the world's top research organisations across emerging markets like India, Nigeria and Kenya. I have seen numerous challenges around data quality, cost, speed of the delivery and ensuring actionable insight.

Today, our industry is witnessing a significant transformation in the form of technology-led solutions like AI, AR/VR, and DIY Insights platforms. And at the same time, there is a growing concern about data privacy, ethical use of data, and code of conduct. We as an industry need to relook at how we collectively respond to this wave of change and ensure the sector remains at the forefront to sustain itself and serve its clients at best. ESOMAR, a global voice for Market Research Industry, has always inspired me by their sheer contribution towards shaping the industry.

So, with great pleasure and excitement, I am forwarding my candidacy for the council member. If I get an opportunity to serve this incredible industry, I will bring my twenty years of experience in emerging markets and knowledge about cutting-edge technologies to reshape the industry. Also, to address the challenges in the emerging markets and how ESOMAR can facilitate the necessary support. I hope to get your support to serve and transform the industry. Thank you very much Dharmendra

Activities

Speaker (ESOMAR FUSION 2019, Madrid, Spain & ESOMAR Congress 2022, Toronto, Canada)

Education

• MTech (Futures Studies & Planning)

• MSc (Applied Physics)

• Post Graduate Executive Program in Business Analytics& Big Data

• Member of MSRA (Marketing and Social Research Association) Kenya

• Member of NIMRA (NigerianMarketing Research Association)

Other

Networking - Knowledge sharing and exchange of ideas - Business development and opportunities for growth

Supporting Members

1. Jonathan Njoroge Karanja

2. Claudette Dearnaley

3. Jean-Marc Léger

4. Ndeye Diagne

5. Soumya Saklani

Statement

I'm Biraj Ganguly, Executive Vice President at Phronesis Partners, a global marketing intelligence agency. With over 15 years of experience in the industry, I've worked on both the buying and selling side of research. As a member of ESOMAR, the world's leading market research association, I've come to appreciate the unique position that ESOMAR holds in the industry. That's why I'm running for the ESOMAR council. I'm particularly passionate about two areas that I believe are critical to the future of our industry: talent development and trust in data. As a result, I'm committed to supporting initiatives that empower professionals in the market research industry.

Talent development is essential for the growth and success of our industry. By providing better training and support, we can help industry professionals better understand their role in the research process and ultimately deliver more accurate, reliable data. In addition, promoting and maintaining high standards for quality assurance is critical to building trust with our clients and ensuring that the market research industry continues to thrive. I'm committed to promoting the growth and success of the market research industry, and I believe that serving on the ESOMAR council is a great way to achieve this goal.

I have seen firsthand the impact that ESOMAR can have on our industry, and I would be honoured to contribute to this work. I hope to have your support in the ESOMAR council elections.

Thank you! Biraj Ganguly

Activities

• Used to be a regular at ESOMAR events globally and local ones in India

• Have exhibited multiple times

Education

• Executive Vice President and Head Healthcare and Life Sciences at Phronesis Partners

• IPC Principal from Insights Association

• Principles of Market Research from the University of Georgia

• B Tech in Electronics and Communications(Engineer)

Other

• Leading the healthcare practice at Phronesis Partners

Supporting Members

1. Johnny Caldwell

2. Herbert Höckel

3. Isaac Rogers

4. Vik Karwal

5. Nisarg Bhatt

Statement

With the recent events that have disrupted ESOMAR, it is time to elect a new leadership team combining existing experience and new skills and people to help rebuild ESOMAR. I offer you my expertise and experience to serve at the Board.

I am an economist, President of Leger, market research and analytics firm with over 600 employees in Canada and United States and former President of the WIN network (Worldwide Independent Network of market research).

I have been involved with ESOMAR for 20 years and became the North American ESOMAR leader two years ago and managed to recruit over 600 new members, organizing many activities and ensuring the success of the Toronto Congress. I need your support to succeed.

Activities

North American ESOMAR Leader Canadian ESOMAR Representatives 2020-2023 Speaker at many congresses including Toronto Congress 2022 Member of the Insights250 jury.

Education

• Economist, Montreal University

• CEO of Leger, market research and analytics

• North American ESOMAR leader(2021-2022)

• Board Member of CRIC (Canadian research and Insights Council)

• Former President of the Board of UQAM University

Supporting Members

1. Joanne Robbibaro

2. Rob Berger

3. Christian Bourque

4. Isabelle Fabry

5. Dharmendra Jain

Statement

Create the LOVE for MR! Engage bright young minds and develop an interest in MR - make it glamorous and excitingcareer profession!

Activities

• Jury ESOMAR APAC India

• ESOMAR India Rep

• Member Sounding board of the Global Pricing Index

Education

• Diploma in Marketing management

• Post Grad diploma in Consumer behaviour & Marketing

• Bachelors Psychology with Honours

• MRSI MC for 7 yrs.

• VP Thoughtful Thursdays with Priya Lobo in its 167 episode which highlights and champions the love for research and how one should be thinking about what we do!

Supporting Members

1. Crispin Beale

2. Shobha Prasad

3. Chris Farquhar

4. Ray Poynter

5. Paru Minocha

Statement

Apart from the fact that the focus of the next Council should be to bring back stability to the organisation, I like to share 8 ideas for the future of the association and our profession:

1. Our association has to become the true global voice and inspirator of our profession. Additional investments in Asia, Africa and LATAM will be needed #representation #globalvoice

2. A global voice, that is locally relevant. Let's further strengthen the relationship and collaboration with national associations and our local representatives across the globe #globalneedslocal #globalsupportslocal

3. Let's lead in the topics of diversity, equality and inclusion within our association and in the way research is conducted #dei #leadbyexample

4. Let's lead with our insights and our community to create a positive future for all life on our planet #foundation #beyondprofit

5. In an ever changing world, technology is creating new opportunities, but also new questions around the privacy of citizens and the future of our profession. Let's work together more than ever with legislators globally to protect citizens and safeguard our industry #advocacy #ai

6. Let's continue to inspire youngsters to join our sector. But also help people who want to start a second career and want to become part of our industry #yes #talent

7. We have to broaden and future proof the definition of the insights industry'. Let's onboard technologists, futurists, semioticians, data scientists and the likes to be mutually inspired #futureofinsights #definitionofinsights

8. Let's build a bridge between the world of insights and brands by offering client-side researchers and CMOs a place where they can exchange knowledge with peers and inspire agencies to take our practices and tools to the next level #businessimpact #relevance

Activities

• Council Member at ESOMAR Frequent ESOMAR speaker & award winner

Education

Education:

• Vlerick Business School Management in a VUCA World 2015 - 2015

• Ghent University Master in Marketing Analysis 2004 - 2005

• Ghent University Master in Applied Economics 2000 - 2004

Experience:

• InSites Consulting Chief Growth Officer | Managing Partner

• Adjunct Professor IÉSEG School of Management & EHSAL Management School

Other

• President at CUBE (Belgian MR association)

Supporting Members

1. Niels Schillewaert

2. Wim Hamaekers

3. Erica van Lieven

4. Klaas Verbeken

5. Ludovic Depoortere

Statement

ESOMAR needs to be shaped by a wide range of perspectives. If it is going to flourish in the wake of recent events then we'll need to draw on past experience and new thinking alike. As a leader in global innovation, with 23 years' experience in the research world, I bring that outside-perspective. It is my willingness to embrace change that has always served the organisations I am involved with well.

To ESOMAR I bring new ideas, innovation and fresh thinking. To move forward we must review what makes ESOMAR unique, re-establish purpose and reset our goals and governance. The insights landscape today is very different to the one I started in 23 years ago.

The Internet changed it and now AI stands to bring a new wave of change. Recent events are set in this wider context of upheaval, which presents a unique opportunity toreview, re-purpose and reset, should we take it. ESOMAR's strengths a global member-led organisation with highstandards of rigour are still relevant. We must reset these in a world where data is democratised, available at the finger-tips of brand-side decision makers, embracing the use of technology but guiding its use in a framework of standards and quality.

To be relevant to brands we must build ESOMAR to be a broad spectrum of data methodologies. Technology led to the fragmentation of our industry with UX and CX splintering off. With AI and Big Data now a reality we cannot allow the same to happen again, even if this poses hard questions. We need foundations built on rigorous data standards, quality frameworks and robust delivery. We must also prepare for a changing data landscape; to ready our people and organisations for new ways to bring data, research and analytics to life.

This industry has given me a lot; the chance to fulfil ambitions, to advise great companies and meet brilliant people. I now hope to give something back - to help the sector adapt and bring the same joy to a new, even broader base of people.

Activities

Having spent the last 10-years focussed on building out FlexMR I am a relative newcomer to Esomar, bringing a fresh perspective and truly 'outside-in' reflection. With strong public speaking experience across a wide range of global events, I have experienced a range of different associations in my business career (within and beyond the research, data and analytics industries) and it is Esomar where I have found a natural synergy, a fit for my desire to embrace change and growth by harnessing our traditions and bringing them into the challenges of the 21st technology-orientated future.

Esomar has a long-standing history and grounding in market research, the very foundations built on rigour and academic standing and yet it has a dynamism through its membership rarely felt in other organisations.

Education

• Long-standing member of the industry with 23-years' research experience, starting out in a mystery shopping consultancy, before building a research team in a full-service agency

• Led management buyout of a full-service boutique research agency, re-shaping its focus on customer service research and growing its client base

• Founded Product Lab a specialist online provider of innovation research covering idea discovery, concept development, product testing and forecasting

• CEO and founder of FlexMR, a leader in online research technology embracing the use of #restech SaaSself-serve technology supported by flexible servicing to help clients increase the efficiency, scale and influence of insights across their organisations.

• BBA Management graduate with skills in finance and management consulting, I bring a long-standing passion for growing business through investment in people and harnessing natural business acumen.

Other

• Long-standing member and Corporate Partner of the Market Research Society (MRS);

• a regular speaker at MRSevents;

• led FlexMR to sign the MRS Inclusion Pledge;

• Member of the FLEX forum and promote the membership of &More Ex-Advisor and Research Council member of the Customer Contact Association.

• As a founder-member of their Research Council, provided seminal research studies to support the change in the association from being the ContactCentre Association to one that embraced all forms of Customer Contact, demonstrating customer expectations of omni-channel servicing (internet, email, chat etc);

• Regular conference speaker Global conference speaker across a wide range of events beyond MRS and Esomar, including IIeX and Merlien

Supporting Members

1. Mike Stevens

2. Paul Wealleans

3. Tara Lyons

4. Lucy Davison

5. Finn Raben

Statement

My name is Danyo Dimitrov, a market researcher for almost 20 years now, a keen MR mentor, a path setter for my company JTN, an avid contributor to a number of MR professional discussions, but above all, a person open and willing to respectfully explore and consider opinions and perspectives.

The world is looking a bit grim recently, painful pandemic, followed by economic and political instability. AI threatening to make whole industries redundant. Insights professionals contemplate the advance of machine learning, automated data analytics and AI, and maybe asking themselves, "How is my work valuable, if an AI chatbot is now deemed the new insight champion?" This is where I say, "STOP, let us re-consider".

You are not alone, ESOMAR is by your side:

To amplify your voice in front of those who need to hear it

To guide and advise though the data-related regulatory labyrinth

To nurture young talent, coming into our industry.

To be a forum for free discussion and professional opportunities

In that respect, should I, Danyo Dimitrov, be elected to ESOMAR Council, my focus will be:

• Inspire Debate - actively encourage free and open discussion of ideas and views

• Promote Respect - ensure no one is deemed too little, too niche or too different to have their voice heard and appreciated

• Nurture Talent - support in any way, form or shape the development of young talent

• Revere Experience - recognize the huge contribution and ensure wide distribution of the decade-proven knowledge of our colleagues of all generations

• Emphasize Ingenuity - spread the message that insights are led by the ingenuity and innovation of the human mind, only supported, not substituted, by technology

At ESOMAR, I feel all these goals are achievable.

It would be great privilege and immense honor to represent you, my fellow colleagues, at the ESOMAR Council, and be your voice at this high professional forum.

Activities

I have applied for ESOMAR national representative in 2015 and in 2019 in my native Bulgaria, having presented a detailed program for development of the local standing of ESOMAR. Currently I have not held an official ESOMAR position. Nonetheless, I have been consistently active in a number of ESOMAR activities in Bulgaria and Eastern Europe.

Particularly, in the past 4 years, within our national research association (BAMOR), I am the go-to person when it comes to specific topics related to ESOMAR, as well as matters of responsible and ethical behavior in research data collection and data management, best practices in relation to GDPR, regulation and self-regulation in our industry and in the key role of concepts like professional responsibility, transparency, ownership and of course respect for data privacy.

Education

• BSc in International Relations from University of National and World Economy with strong emphasis on quant & qual research methodologies, behavior-predictive mathematical and statistical techniques, and cultural awareness and ethnography

• EMBA from American University in Bulgaria Professional occupation

• Managing Director of JTN, one of the biggest independent online market research agencies in Europe, holding this position since 2013.

• Having worked in market research since 2004, including on the client side

Professional interests

• Specific focus on perfecting the automated and non-automated data quality procedures for online data collection, while enhancing respondent experience in a PII-safe environment.

• Supporter of the advances of machine learning and AI in the field of market research. At the same time,

• Convinced believer that in order to remain relevant, market research needs its human face. Where technology is the ideal assistant for doing the heavy lifting, but real innovation in research comes from ideas and concepts that only the human mind is capable of configuring.

Pro bono work

• Educational initiatives in relation to popularizing market research, its fundaments and data quality imperatives

• Teaching online market research to university students in the past 7 years in organizations like Sofia University, American University in Bulgaria, Software University in Bulgaria

Other

I am currently on a 3-year term as elected management board member of BAMOR (Bulgarian Association of Market andOpinion Research), with specific assignments for the fields of ESOMAR relations, best practices in responsible and ethical behavior in research data collection and data management, and international professional relations of BAMOR Akeen contributor for several respected professional publications, I am also a seasoned speaker at national and international events, such as Succeet, Innovation Explorer, Progressive Conference among others.

Always aiming to contribute to the understanding of the business community of important matters such as understanding the inner mechanics of insight creation and how to best compose their research and business intelligence mix to match their objectives.

Supporting Members

1. Emil Netchev

2. Wiepke van der Wal

3. Paula Elena Paslaru

4. Zhana Beleva

5. Iva Dimova

Statement

ESOMAR has just marked a major milestone of 75 years; our association needs a team of passionate and well-informed minds to keenly take us through another productive era. Achievements in keeping up standards whilst growing the strength of the association takes bold leadership and a team that listens and takes effective steps to conscientiously protect the industry whilst keeping ESOMAR relevant to members across five continents.

ESOMAR needs a Council made up of experienced hands to contribute quality time, thought processes and effort in reviewing, strategizing, taking honest and sometimes hard decisions for the sake of our trade.

If re-elected as ESOMAR Council Member, I would among other things, actively support actions that encourage fresh learnings, networking amongst industry practitioners in different fields and potential buyers of research and data analytics services, especially in the Africa region. Considering the rise in startups and entrepreneurial engagements with technology, a high interest area for me involves NewTechnology companies and technology-related associations with my interest being to find means to have them gainfully carried along in ESOMAR programs not only globally but in the regions also.

In addition, I shall be supporting specific policies and actions on Education. The industry stands to gain from engaging Marketing & MR professors at Universities to get students to become excited about the insights industry and to become familiar as well as engage with ESOMAR. The industry would gain immensely from having graduates and certified personnel available in human resource; not only would they perform better at whichever establishment they work, they would promote the work of research and insights.

Of importance also, is the value of a diverse Council; I do believe that diversity ensures that our conversations bring to bear the multiplicity or peculiarities of industry needs across regions and markets such that we remain germane as a truly global community.

Activities

• ESOMAR Council Member 2021-2022

• ESOMAR Representative 2010-2016 Award Winner for Best ESOMAR Representative in an Emerging Market 2015. Organized several ESOMAR Live events for the market plus interactions with Students at Pan Atlantic University, Lagos, to share knowledge and grow membership.

• Representation of NiMRAAssociation (as President, 2015-2019) at ESOMAR Association Meetings. Made ESOMAR present at local association'sevents in order to create awareness about ESOMAR, and cascade ESOMAR thoughts to our local business community; also in turn found ways to articulate our challenges to the global body through the Representatives' Meetings, which helped to develop programs relevant for Africa.

Other Activities for ESOMAR:

• Sounding Board - Global Prices Study;

• Contributed to Research World article;

• Contributing to Price Studies for Nigeria;

• Moderate webinar for ESOMAR Community Circles

Education

• Head, Global Marketing DECISION SUPPORT Consulting Limited

• Director, African Marketing Research Association[AMRA]

• (Adjunct) Faculty, Market Research Class, Undergraduates at Pan-Atlantic University, Lagos Nigeria

• Education: Business Administration | Marketing University of Houston, Texas, USA

Supporting Members

1. Daniel Foreman

2. Sami Ghabrial

3. Sunday Ndubusi Kanu

4. Abiola Olaonipekun

5. Natalie Forcier Cuna

Statement

Dear Esomar members, We cannot deny this is an unusual situation, with Esomar invalidating the elections for the first time in its history. We also cannot deny the whole situation cast a shadow on the organization. What happened and who was involved? This is not the point. The point is that we need to draw a line and create a gap with the recent past. Electing somebody completely independent from the recent events.

I have a dream, as somebody said, or better a vision. Esomar is a Global Community, and, as a community, it should be empowering Insight people to speak up, collaborate, build and lead the industry trends. We all are not members of Esomar. WE ARE ESOMAR.

The change needs to happen through 3 key steps. (Please, see my video for more information):

Transparency: Every Esomar council meeting should be followed by a town hall meeting where the member base gets updates on issues, changes, initiatives and opportunities.

Collaboration: An online community forum where representatives can focus on more meaningful sub-communities (by industry, by methodology, by life stage and so forth). We need to move from a top-down strategy to a more representative bottom-up. Added

Value: What if we create perks for members. Like discounts or help and services for those who lost their job or need a career change.

I want a new Esomar, less of a Governing Body and more of an Insights Community. I want members to trust Esomar because they feel they are Esomar. I want members to be proud of what they do to advance the industry. I want to tear down country boundaries and make local members feel they count globally. I want members to have a dream, a vision as I do. I want ESOMAR Empowering Insights People Let's do it together.

Activities

• 2011-2016 ESOMAR COUNTRY REPRESENTATIVE

• ITALY 2017-2018 ESOMAR COUNCIL MEMBER

Several Esomar Career Events:

• Università Cattolica del Sacro Cuore (Milan)

• Università Bocconi (Milan)

Speaker/Presenter at following Esomar events:

• 2014 - ESOMAR B2B Forum - "Jumping Off the Barricades". Atlanta, GA

• 2014 - ESOMAR Global Qualitative - "The Art of Networking", Venice, Italy

• 2017 - ESOMAR BIG Data World - "Uncovering Affinities and Brand Equity by Simply Listening" NYC, NY

• 2018 - ESOMAR Latin America - "Representing the Council"

Education

EDUCATION

• MBA, Master of Business Administration BA, International Business

PROFESSIONAL ACTIVITIES 2023 - Present

• REAL CHEMISTRY - USA Senior Director, Integrated Intelligence Leading large scale social media listening and audience analytics engagements for top Pharma clients. Blending different market research methods intoIntegrated Intelligence approach. Managing client relationship for ensuring efficient delivery and customer experience that moves their business forward.

• 2022-2022 PSB INSIGHTS (WPP GROUP) - USA Principal Research Director Led a team of researchers to identify audience and the purchase journey for a Global IT company, to support new product launches and pricing structure with new features. Performed client management and new business development. Ideation and identification of ways in which research and analysis can be applied to business questions in the future.

• 2014-2022AIMPOINT RESEARCH - Italy/USA Vice President Led organizational strategy to ensure its future relevance, credibility, and global viability. Developed and directed Innovative Business Intelligence Unit (creating behavioral personals from UX/CX and market data). Blended the three aspects of customer experience (rational, functional & emotional) and integrated intelligence into strategic insights (competitive intelligence, business intelligence, market intelligence).

• 2001-2014 CIELO RESEARCH - Italy Founder & CEO Strategic and Insight consulting services in the areas of branding, new product development, concept testing, exploration of new scenarios and change management. Planned, organized, managed, and ran market investigations in Global markets.

Other

Speaker/Presenter:

• Slow Food-Fast Research, Natural Science Museum - "The Emotional Engagement of Consumers". Milan

• IIEX North America - "Customer Experience Optimization, Answering Questions Never Asked". Atlanta, GA

• PMRG Institute - "Interest Based Segmentation: Know Your Audience". New Brunswick, NJ

• Presented the HumanBranding approach at the Global Expo 2015 in Italy.

Teaching:

• Ohio University, Athens, OH, USA, Political Science M.A. (visiting lecturer)

• IULM University, Milan, Italy, Master MASPI Communication Strategies for Politics and Society(visiting lecturer)

• Walsh College, Lansing, MI, USA, Marketing M.S. (visiting lecturer)

Books & Journal Articles

• "Vino eSocietà" - market trends for wine habits of consumers in Italy ?

• "L'intelligenza circolare e il marketing d'ascolto" - How people and companies are observing / listenting to customers ?

• ALERT! (INSIGHTS Association, official magazine USA)

• VUE (MRIA, official magazine of Canadian Association of Market Research, Canada)

• RESEARCH WORLD (official Magazine of ESOMAR, Global)

Supporting Members

1. Andrew Bromley

2. Massimo Cealti

3. Wim Hamaekers

4. Michael Francesco Alioto

5. Giulia Fabrizi

Statement

I am a Cultural Anthropologist by training, CEO of a digital marketing firm by work experience. I focus on serving the market research industry with powerful strategy and marketing execution. I also promote the concept of collaboration within the industry, mentor within associations and teach social influence as a way to increase the gravitas and digital prowess of those in market research. My clients are global and look to me to give back to global market research efforts with my experience.

Education

• Member of WIRexec and contributor to Accelerate training program

• Chair of Insights Association conference - Member of Insights Association

• Sponsor of Year of Joy with the Art and Science of Joy, MR Podcast of the Year, and 30 Under30 with Significant Insights

• Podcast host of two industry podcasts featuring MR thought leaders

Supporting Members

1. Anne Brown

2. Alex Hunt

3. George Zdanowicz

4. Michaela Gascon

5. Martha Llobet

Statement

My name is Alina Serbanica, and I am proud to be standing as a candidate for the Council of ESOMAR, an organisation I am deeply committed to. I have worked in our industry for over 30 years, including 17 at Ipsos, where I lead a global function. Many of you may know me from ESOMAR congresses and events and as the ESOMAR Representative for Romania.

I have fulfilled this role since 2010 and have been awarded three times by ESOMAR for my outstanding contribution as a national representative. I am the President of the Romanian Market Research Association since 2018. I am a very active member of ESOMAR. I have organised many large-scale industry events both in my country and in the Central and Eastern Europe region.

I liaise with the Professional Standards Committee of ESOMAR on reviewing industry guidelines; and I also work on the annual Global Market Research report. During the pandemic ESOMAR started a process of deep transformation. This focusses on understanding the accelerated demand for consumers' insight and analytics; on adopting technology and artificial intelligence; on reducing the gaps across geographies as research buyers expect "best in class" services; on lobbying in front of the policymakers to protect our industry's interests when privacy and cybersecurity regulations adopted.

ESOMAR recognises that this transformation would not be profound without building suitable bridges between professionals, no matter where they live or work. Driven by such context and empowered by my multi-cultural professional background, my expertise in market research, and my extensive activities across the industry over many years, I present myself to you today as a strongly motivated candidate, with a sound foundation.

You have my firm commitment that, if elected, I would work hard to continue the transformation agenda to the benefit of ESOMAR and the community of professionals you and I are part of. I would do so with integrity, professionalism, and passion. Thank You

Activities

Activities on behalf of ESOMAR:

• Promoting the ICC/ESOMAR International Code and other research guidelines, contributing to develop the Market Research environment and ESOMAR member base, mentoring young researchers to become experts in the MR field.

• Organiser and Committee Chair of the "Best of ESOMAR" series of events in Romania in the last over a decade (October 2022; October 2019; October 2018; March 2017; October 2015; June 2013; May 2012; June 2011), in partnership with ESOMAR, University of Economic Studies (ASE), Bucharest Romania and SORMA (Romanian Market Research Association).

• Organiser, in partnership with the ESOMAR Representative of Georgia, of the ESOMAR event "Young Students short journey through ESOMAR and MR Industry" in November 2021, event opened to the regular students, master and PhD students younger than 30 years old from the Georgian and Romanian universities such as marketing/market research, sociology, psychology, etc.

• Organiser of the series of the Romanian research 3-daysevent under the ESOMAR "Community Circle" umbrella in June 2020, event attended via online by a large audience of Romanian research professionals and research buyers.

• ESOMAR Professional Standards, Project Team -ESOMAR/GRBN Guideline for Online Research, 2014-2015. Committee Chair, ESOMAR Program Committee forESOMAR CEE Forum, March 2014.

• Organiser of the ESOMAR "Career Event" in partnership with University of EconomicStudies (ASE) Bucharest, Romania ? March 2014: the event was addressed to the students interested to follow a careerin a MR company.

ESOMAR Best Representative Awards:

• "Building Bridges" 2021 Rep Award (ESOMAR Congress, Toronto - September 2022)

• "Expending the Reach" Rep Award (70th ESOMAR Congress, Amsterdam - September 2017)

• "Representative Inspiration" Rep Award (ESOMAR Congress, Istanbul - September 2013)

Education

Education:

• PhD: Marketing, Market Research, Economics - 2005

• Bachelor of Arts (BA), Economics graduation in 1989

Professional activities:

• Senior Vice President, Head of Global Operations Data Privacy, Ipsos (working in Ipsossince 2005);

Over 30 years of experience in Market Research Industry, leading various Market Research companies prior joining Ipsos, such as:

The Gallup Organization in Romania, Lighthouse Marketing Quant, International Marketing Research & Communication Group, and Graffiti BBDO (Research Company/division).

I joined Ipsos in 2005 and, since then, I am leading global functions in the company. Since October 2017, I am leading the Operations Data Privacy global function. Total Operations, Ipsos Group, being responsible to coordinate the Ops Privacy Compliance Program across offline and online operations in Ipsos, in 90 countries we are present with an office and in over 150 countries we are serving our clients with research activities, including data collection.

Also, I fulfil a second role in Ipsos, acting as DataProtection Officer/DPO on behalf of Ipsos in Romania (since 2018), serving all Ipsos legal entities established in this country (Ipsos Interactive Services/IIS, Ipsos Romania, Ipsos Digital and Ipsos Askia).

My current role provides me an extensive understanding of the implications the external regulations may have in our industry, combined with my extensive expertise in full market research services and operations in our industry, as privacy and cybersecurity policies directly impact our day-to-day business.

President, Co-founder and/or Member of various Market Research and/orAcademic organisations/bodies, with constant activity and presence in the last 15 years.

Very active in the research industry, as ESOMAR Member and Representative (since 2010) and as Co-founder and President of the local Market Research Association (SORMA), deeply involved in various market research activities, in organising various industry'sevents.

Other

• President of The Romanian Society of Marketing and Public Opinion Research, SORMA (since June 2018), acting in my second mandate as President of the local MR association;

• Co-founder and member of SORMA (since February 2001). SORMA was restructured and reorganised in 2018, thanks to the local Market Research industry's needs for adequately promoting the best practices and quality standards in the research industry among all players.

• Major interests and activities performed inside the academic environment in Romania, acting in various local well-renamed universities.

Main activities consist of being: Member of The Marketing Doctoral School and Visitor Professor at The Faculty of Marketing (The Bucharest University of Economic Studies), lecturing to the PhD students of The MarketingDoctoral School (The Faculty of Marketing) on subjects matters related to the Market Research industry such as research methodologies, research techniques, privacy and data protection for data collection activities; and Visitor Professor at TheFaculty of Sociology and Social Work (The University of Bucharest), lecturing on subjects matters related to the Market Research industry, such as sampling methodologies, online panels management, and data privacy compliance.

Member of The International Association of Privacy Professionals, IAPP (since June 2018), maintaining high expertise in the privacy and data protection area, especially as the market research industry requires solid and robust expertise in this domain as our industry processes impressive amount of personal data as part of the research activities.

Supporting Members

1. Brian Gosschalk

2. Nino Gogoladze

3. Olga Nelly Espinoza Villegas

4. Susana Marquis

5. Alina-Monica Stepan

Statement

Dear ESOMAR colleague, In a few days there will be a Council election and your vote is very valuable. Please let me share with you why I believe I can bring value to the next Council. - Promote the reconversion of ESOMAR's value proposition. ESOMAR has the same challenge as any organization: adapt its value proposition to the new post-Covidworld. Over the last few years, the Council has been working on the definition of a new value proposition, the implementation of which I am committed to promoting over the next two years.

Giving more relevance to professional development During the pandemic there was clearly an increased demand from the Insights community for quality training and publications, and ESOMAR has responded very positively. We have an excellent opportunity to further boost to these areas, with agreements with universities and by developing training courses for both Insights providers and users.

Continuing to build bridges Just as we`ve been working during the past two terms, ESOMAR must continue building bridges and aim to complement and collaborate with local, regional, and global associations in both specific and multisector fields from our industry. ESOMAR members are often also members of other associations, and we are all looking for the same thing: to be better professionals and to do better business.

We should also continue to integrate professionals from fields that have become more relevant to ours, such as software and hardware developers who help produce strategic information for businesses. In the past 4 years I have successfully contributed to rebuilding and strengthening ties with associations in Brazil, Mexico, Colombia, Chile, Argentina and Peru, and I helped to appoint Repsin 3 countries where we hadn't any.

I will continue collaborating with the organization of local events, seeking exchanges between different regions, and helping to create a local association where there is none.

Activities

Member of the Council for the period 2019-2020, re-elected for 2021-2022 and appointed as Treasurer. As such, I advocated and was much involved in the implementation of Dynamic Pricing, the change in the profile of the investment portfolio, the staff salary adjustments, and the transition process following the resignation of the CEO.

In line with my philosophy of promoting the generation of shared knowledge among colleagues from different countries, I was Speaker, Program Committee Member and Program Committee Chair in several LATAM Conferences in Mexico, Santiago de Chile and Punta del Este.

During the pandemic I co-hosted and was a speaker at several online events in Spanish and Portuguese to help keep the Insights community together: Flagship Series, Community Circles, Brazil at Home, among others.

• ESOMAR representative in Uruguay from 2002 to 2018.

I organized several events about the publication of public opinion polls, methodological challenges and eventual regulations: -

• "Elections and publication of opinion polls" on behalf of ESOMAR and ADIMU (Uruguayan Association of Researchers), (2003). -

• "Public Opinion and Market Research: Problems and Methodological Challenges", on behalf of ESOMAR and ADIMU (2004). -

• "ESOMAR BEST OF Uruguay", as part of the 2nd Uruguayan Market Research Conference (2012). -

• "Does Regulation Contribute to a BetterDemocracy?" on behalf of CEISMU (the Uruguayan Association of Market Research Companies) and ESOMAR, in the Uruguayan Chamber of Deputies, bringing together researchers, academics, journalists and members of the Uruguayan government.

Thanks to this event it was possible to deactivate a bill which sought to seriously limit the freedom to publish voting intention polls. I drafted an alternative bill which is currently being considered by Parliament.

Education

• Research Center on Economic Dynamics & Policy and on Resource Economics (CEDERS) at Université d'Aix-Marseille (France)

• Superior Diploma on Specialized Studies (DESS) on the Economics of the Agro-Food Sector and RuralDevelopment Strategy (1988)

• Graduate from the Emlyon Business School (Lyon, France), specializing in Marketing and Management Control.

I was selected to participate in the "one year abroad" program, which I studied at Aston University (Birmingham, UK).

I have been working in the Research sector for 33 years, starting as Assistant Analyst at IPSA Uruguay(an Argentinian Research company) in 1989, then as CEO and Founder of Grupo RADAR, my own business, in 1997. Grupo RADAR is a full service Market, Social and Public Opinion Research company (www.gruporadar.com.uy).

I'm a solid expert in all research methodologies, from the technical direction and direct supervision of more than 1,800 qualitative and quantitative projects in Uruguay and 20+ countries. I've been a pioneer in disruptive innovations in the Insights sector: Radar was the first Uruguayan company to carry out CATI based surveys Iocally and abroad through IPtelephony; and Radar was the first Uruguayan company to apply AI to market research, among other innovations. In 2016we stopped having physical offices and moved to 100% remote work. Professor at Universidad ORT Uruguay since 1993.

I was Associate Professor of Marketing between 1996 and 2005. I have taught Strategic Marketing and Market Research courses in undergraduate and postgraduate courses, including the MBA and the Diploma in Marketing Management. I implemented the use of the Markstrat simulator in the Strategic Marketing courses. I have also taught courses at the University of the Republic (Uruguay), the Federico Santa María Technical University (Chile), the UCES University(Argentina) and the National University of Entre Ríos (Argentina).

Supporting Members

1. Chris Farquhar

2. Isabelle Fabry

3. Alberto Stracuzzi

4. Alessandra Frisso

5. Ana Gabriela Alcala Saenz

Statement

I am a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. I have managed large global Marketing & Data Science practices, with up to 100 science professionals. I am also a regular contributor to industry conferences and publications, with many awards for this work. I have a long history of teaching for MRS & ESOMAR.

I joined the ESOMAR Council two years ago. During my current term of office, the two main areas I have worked in are DE&I (Diversity, Equity & Inclusion) and the Vertical Expansion of ESOMAR's offering. Diversity &Inclusion has long been a passion of mine. It's critically important to the Insights industry that we ensure that our professionals reflect the society we seek to understand. This requires positive action to recruit widely from across society; and to support people from the widest range of backgrounds and experiences to build successful careers. We must also ensure that the research we do is fully representative of the populations we seek to represent, both in the way we select samples and how we ask questions of respondents.

I have been working as part of the Council to build resources to support members in both of these endeavours. Expansion of ESOMAR offerings is critical, as the industry evolves to understand consumers in an increasingly complex world. The development of truly integrated insight requires the ability to draw information from different sources, survey data, behavioural & transactional data, streaming data, digital & social media data. We need to develop understanding of Data Science and AI to meet these challenges. And to bring these new skill sets into our industry. A key initiative I have been working on is to reposition ESOMAR to expand our offering in this area. I would dearly love to continue as a Council member. To use my experience to further the ESOMAR mission, and to help keep ESOMAR at the forefront of the evolution of the Insights industry.

Activities

• ESOMAR Council Member 2021-2023

• Chair of Community Circle "Inclusive Recruitment & Retention" Dec 2021

• Chair of Webinar "Expert Discussion on Data Management" August 2022

• Speaker - ESOMAR Big Data Symposium 2013 "Thinking About Big Data"

• ESOMAR Panels Conference 2007

• Best paper & ESOMAR Excellence Award Finalist "Market measurement: The next frontier for panel research"

• Projects for ESOMAR Foundation - "Study on the relationship between well-being and socio-environmental practices in municipalities of Chile", 2020

• "Increasing contraceptive use in Niger", 2016 Contributor - ESOMAR Answers to Contemporary Market Research Questions Wiki Platform 2016

• Contributor - ESOMAR report - Telephone & Internet Coverage around the World 2016

Education

• BSc & Post Grad Degrees in Mathematics & Statistics Consultant Marketing & Data Science (2022- )

• Global VicePresident of Marketing Science, GfK (2017-2022)

• Director of Marketing & Data Science, GFK UK & NOP (1997-2017)

• Fellow of the Market Research Society (UK) & Fellow of the Royal Statistical Society (& Chartered Statistician)

Other

UK Market Research Society (MRS)

• Extensive involvement in presenting and chairing at MRS Annual Conference

• Extensive history of delivering training course - Member of Editorial Board of International Journal of Market Research (IJMR)

• Member of MRS Census Interest Group for 20 years and co-author of 2 books on UK Census : "A Guide to the1991 Census. Barry Leventhal & Corrine Moy (1993)" and "2001 Census Essential Information for Gaining Business Advantage. Corrine Moy & Keith Dugmore (2004)"

• 3 time winner of MRS Award for Innovation in Research Methodology (1995, 1999, 2005)

• 2-time MRS Silver Medal Finalist: 2005 - "Social Grading and the Census", 2010 - "A Hybrid Online & Offline Approach to Market Measurement Studies"

• MRS Award for Best Innovation 2017 "Time is precious -Survey Modularisation/Split Questionnaire Design"

IJMR publications :

• "Social Classification and the Census". Corrine Moy, Erhard Meier (2004);

• "Hybrid Online & Offline Approach to Market Measurement Studies". Cooke, M. Moy, C.Watkins, N. (2009);

• "Beyond the 2011 Census in the United Kingdom: with an international perspective." Dugmore, K. Moy, C. Leventhal, B. Furness, F (2015);

• "Findings from Debate on Fit-for-purpose Sampling in the Internet Age." Adam Phillips, Corrine Moy, (2015)

Chief Examiner for the Market Research Society Diploma (2007-2009)

Member of DataAnalytics Council (2022-)

Trustee of Marketing Science Institute (MSI) 2002 - 2021

Supporting Members

1. Mike Cooke

2. Phyllis Macfarlane

3. Simon Chadwick

4. David Smith

5. Adam Phillips