What is the checklist?
This Checklist has been designed to facilitate discussion between buyers and providers of AI-based services. The aim is to help practitioners and buyers ensure there is an appropriate level of transparency, that trust and confidence in the field are maintained and that applicable privacy laws are respected. The intention is to promote fair, transparent, responsible and ethical usage of AI in research.
The material is divided into several sections, including information about the company, whether the AI capability or service is transparent, fit for purpose, trustworthy, and ethical, and consideration of ‘human in the loop’ oversight.
Why is it important?
An important issue in this rapidly expanding area is data governance and there is a section on data protection and security requirements as well as issues relating to intellectual property and copyright.
The material gives the main topic/s for discussion under each heading and then some context about why the area is a relevant one for consideration.
We welcome your comments.
ESOMAR Corporate Member and and participant in ESOMAR CLICK (client only) series
Judith PassinghamESOMAR Committee Member, Chair of the Professional Standards Committee at ESOMAR
Judith Passingham has worked in the Market Research industry for over 35 years, in many different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.
She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.
Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.
In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve. In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.
Kathy JoeESOMAR Staff, Consultant to ESOMAR PSC at ESOMAR
Kathy Joe served for many years as Director of International Standards and Public Affairs at ESOMAR before retiring in 2016. She currently still works periodically for ESOMAR as its Editorial Consultant for Research World.
Prior to working for ESOMAR, Kathy worked at The Economist and Euromoney and gained a BSc Hons in Politics and Sociology from the University of Southampton in the UK.
With a passion for research and insights and long experience in working with global teams to formulate editorial content, privacy policies and professional standards, she has worked with research professionals from around the world on far-ranging topics including innovation and best practice in consumer insights, knowledge and strategy.
As ESOMAR Director of International Standards, Kathy led the development and promotion of global research codes and privacy guidelines.
She volunteers for projects with NGOs such as Amnesty International and is a Board Member and Secretary of Dance Connects.
Phil SutcliffeManaging Partner at Nexxt Intelligence
Phil is Managing Partner at Nexxt Intelligence. Phil has 30 years experience using the latest developments in market research to provide insight for clients.