Tools and Services for Unstructured Data Analysis
Helping users and buyers of tools and services for unstructured data to ask the right questions to their suppliers and increase the success of your project right from the start.
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- Tools and Services for Unstructured Data Analysis
The right tools for the right job
The world is awash with text, audio, image, and video data, and the ability to gather and analyse it continues to grow exponentially. It's becoming essential to use tools and service providers to help make sense of it. Just as the data is growing exponentially, so are the tools and services to help you collect and analyse it.
Our guidance document helps you navigate through the noise. Our briefing questions make your buying process easier by pointing out the questions you must ask to ensure you're getting the right tool or service for your project. Not every tool are suitable for all project. Therefore the guide helps you to make sure you understand the advantages of the tools on offer.
Helping buyers
These briefing questions help buyers:
Better understand the tools and services that are being offered,
Ensure that what they receive is in line with their expectations,
Provide more comparable metrics to support the purchasing decision.
Helping service and tool providers
Providers of such tools and services can use this document to:
Post their own answers to these briefing questions online to increase transparency,
Enable buyers to compare services of different suppliers better.
An international project team of experts
The briefing questions were crafted by international experts in the field who provide these solutions and work with buyers on their projects featuring unstructured data. They've worked to ensure you get the right start on any project involving collecting and analysing unstructured data sets.
Reg Baker
Past ESOMAR Ambassador for North America at ESOMARReg is the North American Regional Ambassador for ESOMAR, the global voice of the data, research and insights community. He also serves as a consultant to ESOMAR's Professional Standards Committee.
Previous to his work with ESOMAR, he was Executive Director of the Marketing Research Institute International (MRII). Prior to his retirement from full-time work in 2012, Reg was President and Chief Operating Officer of Market Strategies International, a US-based custom research and analytics company. Before joining Market Strategies in 1995, he served as Vice President of Research Services for NORC at the University of Chicago.
Throughout his career, Reg focused on the methodological and operational implications of new data technologies. He writes and presents on these and related topics to diverse national and international audiences and blogs off and on as “The Survey Geek.”
Michalis Michael
Chief Executive Officer at DMR, UKMichalis is the founder and CEO of DMR, a London-based tech company specializing in artificial intelligence for unstructured data analytics, research, and customer insights. He has garnered multiple prestigious awards and is recognized as an influential figure in the industry.
Michalis has authored numerous eBooks and articles that have contributed to the advancement of using AI in market research, customer experience management (CXM), social listening and analytics, text and image analytics, and the establishment of private online communities for brands.
Educated at T.U. Berlin, where he earned a master’s degree in aerospace engineering, Michalis supplemented his technical background with business training at Harvard Business School and London Business School. His passion for research has been ingrained in him since 1991, and he has had the privilege of living and working in various countries, including Cyprus, Germany, Hungary, Poland, the USA, and now the UK.
Prior to his entrepreneurial journey, Michalis held a role as a corporate executive in market research, serving as the head of CEE and after that of the global online research division for Synovate out of Chicago. This experience provided him with invaluable insights and deep expertise in managing multicounty P&Ls and large diverse teams.
With his unwavering commitment to innovation and his exceptional leadership skills, Michalis continues to lead DMR in the field of artificial intelligence and data analytics.
Joaquim Bretcha
Director General at ESOMARJoaquim Bretcha is the Director General of ESOMAR and an Economist at Universitat Autònoma de Barcelona. As a longstanding member of the ESOMAR Council, he has significantly contributed to the creation and expansion of the International Business Unit at Netquest since 2010. These roles ensure his constant involvement with the international market research community and keep him up-to-date with the latest industry developments.
Previously, Joaquim has held several key positions including Director of Marketing and Purchases at Auchan supermarkets in Spain, Retail Director at Kantar Worldpanel Spain, and Merchandising Director at Carrefour supermarkets in Spain. More recently, he co-founded the NGO "Health us Nepal" which aims to improve healthcare in the remote region of Humla, and he has shared his experiences as a TEDx speaker in England.
Joaquim's motto during his ESOMAR presidency, "Building bridges," reflects his commitment to connecting people and businesses to foster progress. His extensive background defines him as an experienced international manager with expertise in the data, insights, and market research industry. He is a strong business development professional with skills in negotiation, sales, public communication, team engagement, and management.
Francesco D’Orazio
Co-Founder and Chief Executive Officer at PulsarFrancesco D'Orazio is the founder of Pulsar, a social intelligence platform that’s re-inventing social media monitoring, customer service and enterprise collaboration.
He is also the founder of Myrl.com a social networking platform for the Metaverse and ConnectingWorlds.net, a blog about online worlds and their growing interaction with mirror worlds, lifelogging and augmented reality. As a digital strategy consultant he manages projects about WOM and Buzz marketing, social media analysis and immersive experiences design. He holds a Ph.D. in Media Studies and Sociology.
His research has been mainly focusing on immersive communication from a social, historical and semiotic perspective. He writes and lectures on immersive communication, online social networking, media-art, virtual worlds and buzz marketing. He is currently lecturer at the IULM University in Milan and he is Senior Fellow at The McLuhan Centre for Culture and Technology, University of Toronto.
Seth Grimes
Founder at Alta PlanaSeth Grimes is a leading industry analyst covering natural language processing (NLP), text analytics, and sentiment analysis technologies and their business applications.
He consults on product and market strategy to start-ups and established software companies and for investors on technology and market developments.
Seth founded Washington DC based Alta Plana Corporation, an information technology strategy consultancy, in 1997. He created and organizes the London CX Emotion conference and the Emotion AI Conference in New York. He organized the Sentiment Analysis Symposium from 2010 to 2018 and LT-Accelerate in Brussels (2014-6) and was founding chair of the Text Analytics Summit (2005-13). Seth consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, visualization, and related topics.
Jan Kringels
Head of Global Net Promoter Programme at VodafoneJan Kringels is responsible for Vodafone’s NPS programme worldwide at Vodafone. He works with senior management enabling them to identify critical areas of the customer journey and to take action to improve the customer experience. As part of his role he spearheads deep-dive analyses to understand what determines and drives customer experience and loyalty. He participated in the launch of the Medallia Software-as-a-Service solution to realise cost efficiencies and to provide easy data access for frontline staff so that the loop can be closed effectively with corporate customers
Prior to working for Vodafone, Jan has held roles in research agencies including Lycos, Deutscher Herold, and RMM.
Annelies Verhaeghe
Chief Platform Officer at Human8, BelgiumAnnelies is the Chief Platform Officer at Human8. She currently holds a double role. As division manager of Human8 Timisoara (Romania), she is in charge of the set up and day to day management of the division.
As a ForwaR&D lab manager, she is responsible for innovation and the InSites portfolio for the whole group. In the past, she has been closely involved in the development of new listening and engagement research solutions like social media netnography, multimedia ethnography and text analytics.
She has a passion for insightment trajects and the fuzzy front end of innovation. She is a regular speaker at conferences (ESOMAR, MRS, MOA, baqmar) and she has been published several articles in trade & academic market research journals.
Michelle Roseman-Turner
Vice-President of Product Strategy at StratifydMichelle Roseman-Turner is Vice-President of Product Strategy at Stratifyd is a customer analytics platform powered by AI that provides unified data analytics to companies worldwide.
Previously, she worked as Director of Product Management at MaritzCX. She has spent her career dreaming up, developing, and launching products that customers can't live without. As a former engineer, her passion is sitting in front of a blank white board with a simple question scrawled across the top "So how do we ?"