The ICC/ESOMAR International Code

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics sets the standard of ethical and professional conduct for the global data, research and insights community. It is enforced worldwide by a global values-based partnership.

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The ICC/ESOMAR International Code

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Download the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics in your local language.

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Three core principles to guarantee ethical conduct

Transparency

You commit to transparency when collecting personal data from participants.

This includes being transparent about what information is collected, why it is collected, with whom it will be shared, and in what form.

Protection

You commit to protecting personal data collected and used from unauthorised access or sharing.

This is particularly for any information directly collected or re-used in your projects and information shared with other parties.

Duty of Care

You commit to a duty of care that prevents harm to participants or reputational damage.

This goes from ethical behaviour to protect participants to ethical behaviour towards business partners and the public.

Relevant today and tomorrow

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Concerned about a project?

The Code is the basis for our professional standards services, including our disciplinary helpdesk. If you are concerned that a project governed by the ICC/ESOMAR Code fails to meet the requirements, you can ask ESOMAR or one of our partners to investigate.

Anyone can raise a complaint whether you are a member of the public, a fellow member of the data, research and insights community, or an official. The use of the service is free for anyone raising a complaint.

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