The ICC/ESOMAR International Code

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics sets the standard of ethical and professional conduct for the global data, research and insights community. It is enforced worldwide by a global values-based partnership.

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Three core principles to guarantee ethical conduct

Transparency

You commit to transparency when collecting personal data from participants.

This includes being transparent about what information is collected, why it is collected, with whom it will be shared, and in what form.

Protection

You commit to protecting personal data collected and used from unauthorised access or sharing.

This is particularly for any information directly collected or re-used in your projects and information shared with other parties.

Duty of Care

You commit to a duty of care that prevents harm to participants or reputational damage.

This goes from ethical behaviour to protect participants to ethical behaviour towards business partners and the public.

Relevant today and tomorrow

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