37 Questions to Help Buyers of Online Samples

This guide gives you the questions you need to identify the key issues and introduce consistent terminology. It explains why each question should be asked and indicates the issues buyers should expect to be covered in an answer.

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Purpose of the 37 Questions

This set of Questions provides you with the framework to follow when evaluating and buying the services of online sample providers. More than just a checklist, the guide offers you the tools to have the right conversations with the sample providers to get the best sample possible.

This guide gives you the Questions you need to identify the key issues and introduce consistent terminology. It explains why each Question should be asked and indicates the issues buyers should expect to be covered in an answer.

These Questions are intended to help buyers evaluate the services of different online sample providers and the quality of the solutions that they offer. They identify the key issues for buyers to consider, explain why each question should be asked and highlight the issues buyers should expect to be covered in an answer.

The answers that companies have given to the 37 Questions

ESOMAR Corporate Members or Enterprise Partners are highlighted in blue.

AfroEye Research
We make the difference by helping you grow; we sustain and transform organizations by providing end-to-end market research solutions with unparalleled levels of data integrity and reliability.
Bilendi helps you collect data and create value through market research, customer engagement and loyalty services for your business.
Borderless Access
Borderless Access is an award-winning market research company with its digital-first products and solutions for agile research.
Cint’s digital survey solutions enable brands, agencies and other businesses to gain more efficient and impactful insights.
DataDiggers helps businesses and organizations reach their maximum potential by facilitating access to thoughts and opinions of people around the world.
dataSpring Inc.
dataSpring is the MR industry's number one Asian sample provider.
An award-winning research and insight agency that brings clarity to your business challenges. They are now part of the Norstat Group.
Dynata is your trusted partner for data-driven insights that power growth.
Industry-leading online sample and quantitative research consultancy.
e-Research-Global.com Inc.
Online Surveys Participant Panels, Survey Programming, Hosting and Online Data Collection Services for Market Research.
Empanel Online
Online B2B Sampling Made Easy
Healthcare Panel Recruitment Solutions to meet your data collection needs.
Frequent research
Frequent Research Fieldwork Solutions Pvt. Ltd delivers insights by combining research outcomes, real-time data and smart thinking to enable the client to make insightful decisions.
Full Circle Research
Quality in. Quality out. It’s what you’d expect from an award-winning online sample provider.
Global Survey
Growth, sustainability & transformation are the idelogies we embrace at "Global Survey"
GMO Research
GMO Research offers an Audience Engagement Platform that allows access to our multi-panel and multi-country online panel network - Asia Cloud Panel
HBG Knowledge
HBG is a market intelligence firm offering insightful, validated & high-quality qualitative & quantitative research data solutions to clients across the globe.
I APAC Online
Global clients looking to find answers for their China, South Korea, India and Hong Kong problems comes to I-Apac Online
iMAD Research
iMAD Research was launched by a team of experienced and innovative market research professionals with a proven approach to managing successful research engagements. They provide unparalleled access to global B2B, Healthcare, and Consumer survey respondents and unequaled customer service - across a diverse range of clients and industries.
Info Audience Research
Nimble Organization Is Dedicated To Provide Authentic Insights From Proprietary Healthcare Panels.
Internet Research Bureau
IRB owns and manages Industry leading online research panels in 28 markets around the world
At Ipsos, we are passionately curious about Society, Markets and People.
Kaaya Research
From inquiry to innovation: our guided research journey.
We look at what makes your audience tick so you have the tools to make meaningful impact.
Logit Group
The Logit Group is an innovative, technology-driven research execution company.
Markelytics Solutions Ltd. is a leading global Market Research agency providing end-to-end research solutions.
Mirats Insights
Research which anticipate your product needs
Netquest is a tech-driven company built on a robust and engaged panel and a strict quality standard (ISO 20252).
Nomadic Insights
Nomadic Insights provides recruitment solutions for the market research industry through its consumer insights, business insights, and healthcare insights communities.
Online Market Intelligence
OMI panels in Russia hold the Gold Certificate for data consistency in tracking studies that is awarded by the international panel auditors Mktg Inc
Sharing your opinion and experiences can influence brands and organisations to help shape future products and services.
Probity Research
Probity Research is an established global fieldwork and Online data collection company serving some of the known brands in the industry with their data collection needs since 2012.
Deliver engaging content to consumers globally
They are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Rep Data
Full-service data collection solutions for quantitative primary research.
RONIN International
Global research services with the reassurance of quality and experience
Sample Junction
Sample Junction is a global expert in market research providing online sample for research operations.
Savanta is a data, market research and advisory company.
We are critical thinkers that get excited about the inherent problem-solving involved in survey based research.
Survey Monkey
A global leader in survey software. 20 million questions answered daily.
Symmetric provides sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.
Providing connected people data - with speed and efficiency.
Talk Group
High quality online panels and connected digital data collection.
Toluna delivers real-time consumer insights at the speed of the on-demand economy.

Please let us know if you wish to take up this opportunity to showcase your company's commitment to transparency and answers to the Questions. All you need to do is to update the answers to ESOMAR 37 Questions and send us the link to your answers to the questions. 

If you have any questions, please reach out to us at k.joe@esomar.org and jules.van-vlokhoven@esomar.org.

Important note

This listing of companies that have answered the 37 Questions and a link to the answers they have posted provides an opportunity for buyers to read and compare different companies´ answers. It does not imply a certification or vetting by ESOMAR, as each company is responsible for ensuring their answers are up to date with processes to ensure they are complied with.

Behind the scenes

In these videos, our experts talk about the challenges they resolved for you when it comes to buying and using online samples.

Introducing the project team
Discover their expertise and their experiences
The toughest challenges resolved
What were the hardest questions to give guidance on according to the project team?
How should the questions be used?
Is it a checklist, a marketing tool for sample providers, or something different?
How do you know if you've got good samples?
The metrics that help to judge the quality
Are there any wrong or right answers?
Describing the red lines not to be crossed.
Responsibilities for the buyers of online sample
With great power comes great responsibility
What will the future look like?
Forecasting how online sampling might further change
Who should use this document and why?
Back to basics, the project team explain whether this document for you

Crafted for you by our project team

This guide was produced by a dedicated team of international experts in online samples, ensuring the guidance is informed by global best practices and real-world experiences.

Judith Passingham
ESOMAR Committee Member, Chair of the Professional Standards Committee at ESOMAR
Reg Baker
Past ESOMAR Ambassador for North America at ESOMAR
Melanie Courtright
Chief Executive Officer at Insights Association
Pete Cape
ESOMAR Individual Member, Global Knowledge Director at Dynata
Peter Milla
ESOMAR Individual Member, Data Protection Officer at Cint

Don't wait!

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