Purpose of the 37 Questions
This set of Questions provides you with the framework to follow when evaluating and buying the services of online sample providers. More than just a checklist, the guide offers you the tools to have the right conversations with the sample providers to get the best sample possible.
This guide gives you the Questions you need to identify the key issues and introduce consistent terminology. It explains why each Question should be asked and indicates the issues buyers should expect to be covered in an answer.
These Questions are intended to help buyers evaluate the services of different online sample providers and the quality of the solutions that they offer. They identify the key issues for buyers to consider, explain why each question should be asked and highlight the issues buyers should expect to be covered in an answer.
The answers that companies have given to the 37 Questions
ESOMAR Corporate Members or Enterprise Partners are highlighted in blue.
DataDiggers is an agile market research company that offers business solutions adapted to any type of need. We collaborate with clients of any sorts, regardless of the field in which they operate, and we ask the correct questions to provide the right answers. We have global coverage through which we eliminate the barriers of area, time or language.
DynataDynata is your trusted partner for data-driven insights that power growth.
The Dynata platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights.
Our vision for the Dynata platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth.
EMI Research Solutions is a leading online sample and quantitative research consultancy. For more than 20 years, we have been providing clients with unbiased sampling and research solutions that connects their projects with the right strategic blend of sample, not trying to make their projects fit a single panel.
We provide the highest quality, most cost-effective insights in the shortest amount of time — ensuring you get the best results for your projects.
Frequent Research Fieldwork Solutions Pvt. Ltd delivers insights by combining research outcomes, real-time data and smart thinking to enable the client to make insightful decisions.
Their dynamic and young consulting approach provides most reliable research partnership in a highly competitive research industry.
They provide end-to-end custom research solutions worldwide. They have access to an online global panel of over 2.5 million+ highly engaged members and provide quality data for all your B2B, B2C & Healthcare sampling needs. Their panel sources are from their own propriety panel ( myfrequentreward.com & turn2opinion.com).
Full Circle’s diverse team of insights veterans deliver the industry's highest quality online sample and consultative service. The 2021 Panel Company of the Year, ISO certified and GDPR compliant, Full Circle's proprietary survey experience marries advanced tech, flexible community strategies and unprecedented quality controls, giving decision-makers immediate access to proven-purest data.
A global team of over 50 market researchers, pioneering data collection solutions with pure drive and real ambition.
We have been ignited into action by founder Mayank Bhanushali. Since 2008, Global Survey has been providing award-winning panel and online market research solutions around the world.
We’re fuelled by a desire to revolutionise the way we collect and analyse market research data. Our aspiration to innovate allows us to offer and create outside-the-box and end-to-end research project management services.
GMO Research offers an audience engagement platform that allows access to our multi-panel and multi-country online panel network - Asia Cloud Panel. While we are constantly expanding our reach in Asia and globally, Asia Cloud Panel consists of over 55 million online consumer panelists across 16 APAC countries/markets, ranging from consumers to CEOs.
HBG is a market intelligence firm offering insightful, validated & high-quality qualitative & quantitative research data solutions to clients across the globe. HBG’s unparalleled research experience and domain knowledge adds an authentic layer of competitive advantage.
Their clients range from top consulting firms, research houses and large corporates in all major industry sectors. With more than 12 years of research experience, HBG is one of the top-rated market research and data collection firms in India.
Their coverage is global with offices in three continents adding local expertise to carry out market-centric research projects. Their domain knowledge adds value and helps in facilitating insight and strategy development exercises.
IRB was founded by Shakti Kumar, Ashutosh Singh and Anurag Sinha in 2011. Over the last decade their initial vision of a global B2B premium quality data collection company has been realised.
Our 65-strong IRB team are experts in B2B research provision, from our feasibility team to project managers. B2B research is not the same as consumer research – it needs a dedicated focus and resulting expertise that consumer panel companies just cannot provide.
At Ipsos we believe you need more than a data supplier, you need a partner who can produce accurate and relevant information and turn it into actionable truth.
This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.
Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide.
We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.
We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.
The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights across a full range of methodologies.
Our proprietary online platforms and call centers can handle research engagements of all sizes. We work quickly, efficiently and are focused on quality all at competitive prices. At Logit, we have a firm conceptual grasp of what research is and where the space is headed, and we always strive to get the job done right, on time and on budget.
Mirats Insights is a market research product by Mirats that surveys internet users. With Mirats.Insights, marketers who want to predict consumer behavior and evaluate market trends have an easy, cost-effective tool to get the answers they need in a qucik time. An online panel of one of millions of users and a mobile panel with million users help to make this possible. This white paper explains how Mirats.Insights works. The report covers how Mirats.Insights approaches sampling, pricing, and more, while also discussing its approach to mitigating different kinds of biases.
Founded in Barcelona in 2001, Netquest is the data collection provider of choice for the Market Research Industry. A tech-driven company built on a robust and engaged panel and a strict quality standard (ISO 20252).
They make possible a truly 360 degrees view of today’s consumers collecting behavioural and declarative data from a single source, their panellists, in 23 countries across the globe.
Leveraging their data, savvy researchers better define winning strategies based on an in-deep understanding of consumer's preferences and behaviours. Netquest is a reliable partner that helps institutions and businesses genuinely understand consumers and society
Online Market Intelligence (OMI) provides high quality online research in Russia, Ukraine, Belarus, Kazakhstan. With OMI online panels you can access over 1m+ consumers, 105k vehicle owners, 8k IT professionals, and over 95k Physicians, recruited from wide variety of local WEB portals and professional sites. Also, our company provides internet-behavioral data of more than 32k respondents.
They have their panel presence in over 20+ countries and growing. Their expertise is B2B and Healthcare research with a high focus on NA and Europe regions. Their clientele includes some of the known names in the industry.
They specialize in both qualitative and quantitative research across various sectors with offices in UAE, India and USA. They have a dedicated 24x7 Project Management team, who work round the clock to service their clients across the globe.
Pureprofile’s vision is to deliver more value from the world’s information.
They are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Their research delivers rich insights into real human behaviour and provides the "Why" behind the "What" through unique ResTech and SaaS solutions.
They build in-depth profiles of consumers via their proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 750 clients.
We provide full-service data collection solutions for market researchers, helping expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution. Our clients include market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, communications agencies, public relations firms and more.
They have a pool of over a million panellists worldwide and can further reach out to more through their dedicated panel partners and publishers. They help clients in conducting rigorous consumer, B2B and healthcare data collection. Founded in 2015, they are continuously trying to provide better services to their client and dedicated to being most trusted provider in online data collection.
Symmetric (a Decision Analyst company) provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud detection systems. Symmetric applies advanced technology and sophisticated systems to create and manage some of the best online panels in the world.
From its origins in 1996, Symmetric's suite of online panels has expanded to include American Consumer Opinion® and five B2B panels.
With a strong focus on high-quality panels all over Europe and connected data collection services such as questionnaire programming, data delivery in all given formats or operating specific client segments and/or panels, the product and service focus developed over the years. Today we offer software licenses (e.g. for our self-developed panel management system), build and operate client panels, facilitate DMP-feeding for audience building and offer all sorts of behavioral data.
Nevertheless, we always tend to stay open-minded for new sparks: Let us know what your research challenge is and we will aim to build a rock-solid, tech-driven service for you following our philosophy: We are only happy once you are happy!
With a combination of innovative technology, award-winning research design, vertical expertise, and a panel of over 36 million consumers, Toluna helps clients explore tomorrow, now.
Toluna is the parent company of GutCheck, Harris Interactive Europe, KuRunData, and MetrixLab. Together, we strive to push the field of market research toward a better tomorrow.
Please let us know if you wish to take up this opportunity to showcase your company's commitment to transparency and answers to the Questions. All you need to do is to update the answers to ESOMAR 37 Questions and send us the link to your answers to the questions.
This listing of companies that have answered the 37 Questions and a link to the answers they have posted provides an opportunity for buyers to read and compare different companies´ answers. It does not imply a certification or vetting by ESOMAR, as each company is responsible for ensuring their answers are up to date with processes to ensure they are complied with.
Behind the scenes
In these videos, our experts talk about the challenges they resolved for you when it comes to buying and using online samples.
Introducing the project teamDiscover their expertise and their experiences
The toughest challenges resolvedWhat were the hardest questions to give guidance on according to the project team?
How should the questions be used?Is it a checklist, a marketing tool for sample providers, or something different?
How do you know if you've got good samples?The metrics that help to judge the quality
Are there any wrong or right answers?Describing the red lines not to be crossed.
Responsibilities for the buyers of online sampleWith great power comes great responsibility
What will the future look like?Forecasting how online sampling might further change
Who should use this document and why?Back to basics, the project team explain whether this document for you
Crafted for you by our project team
This guide was produced by a dedicated team of international experts in online samples, ensuring the guidance is informed by global best practices and real-world experiences.
Judith PassinghamESOMAR Committee Member, Chair of the Professional Standards Committee at ESOMAR
Judith Passingham has worked in the Market Research industry for over 35 years, in many different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.
She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.
Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.
In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve. In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.
Reg is the North American Regional Ambassador for ESOMAR, the global voice of the data, research and insights community. He also serves as a consultant to ESOMAR's Professional Standards Committee.
Previous to his work with ESOMAR, he was Executive Director of the Marketing Research Institute International (MRII). Prior to his retirement from full-time work in 2012, Reg was President and Chief Operating Officer of Market Strategies International, a US-based custom research and analytics company. Before joining Market Strategies in 1995, he served as Vice President of Research Services for NORC at the University of Chicago.
Throughout his career, Reg focused on the methodological and operational implications of new data technologies. He writes and presents on these and related topics to diverse national and international audiences and blogs off and on as “The Survey Geek.”
Melanie CourtrightChief Executive Officer at Insights Association
Melanie serves as the Chief Executive Officer at the Insights Association. As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables our members to thrive in an evolving industry and drive business impact.
Melanie has spent more than 25 years designing, executing, and interpreting research for agencies and corporations, and is an industry voice in market research for quality, trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products.
Melanie contributes to standards and codes of conduct, is heavily involved in chairing and speaking at industry events, and is an award winning writer, researcher, and voice of data quality and best practices.
Pete CapeESOMAR Individual Member, Global Knowledge Director at Dynata
Pete has over 30 years experience in Market Research. Initially a specialist in international telephone research, he was a founder member of TNS Interactive in the late 90s and has concentrated on online research ever since.
Joining Survey Sampling in 2005 he oversaw the rapid development of their online business in the UK and became Global Knowledge Director in 2006. He is a frequent speaker at conferences, seminars and training workshops around the globe and a regular contributor to research and marketing publications.
Peter MillaESOMAR Individual Member, Data Protection Officer at Cint
Peter Milla is consultant and Cint’s Data Protection Officer providing services in a number of areas including, information security, compliance and contract support and research quality.
He has expertise in a range of information technology, insights, market/survey research, data protection and information security subjects, applying expertise in IT and research methods. He has extensive experience with the application of information technology to research.
Peter has held IT and data protection leadership positions at a number of research companies, including Survey Sampling International, Harris Interactive and Roper Starch Worldwide.
Peter is also an Associate at Cambiar, a consultancy that advises research agencies and departments and a Fellow of the Ponemon Institute, a research organisation that advises business and government on responsible information and privacy management practices.
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