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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Researching the unresearchable
How research helped Samaritans in their campaign to reduce suicide
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Author(s): Nick Johnson, Nicola Peckett Collection: Qualitative 2011 - Embrace, inspire and celebrate! Keywords: In-Depth Interviews, Audience Research, Advertising Research, Brand Research, Happiness, Recession |
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| EUR 15.00 Members: EUR 12.00 |  |
In the UK, 6,000 people take their own lives every year; 4,000 of them are men. Samaritans sought to develop an ad campaign aimed at reducing male suicide. The campaign was aimed at men in low income groups living in the most socially deprived areas of the UK. This paper showcases how powerful research can be in understanding a rarely researched part of the population and in turning that insight into compelling advertising.
Date of publication: 13.11.2011
ISBN: 92-831-0255-X
Order Code: 59640_02
Number of pages: 17
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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