The move from transactional to relational research is at the forefront of change in the market research industry. Technological advancements, societal changes and the current economic crisis are creating new dynamics and challenges to the "traditional" wisdom of market research and marketing. Submit a synopsis.

At the 2009 ESOMAR Congress, we cooperated with John Kearon of Brainjuicer to produce two engaging and informative interviews with Industry thought leaders to discuss the future of Market Research and attracting talent to our Industry. See how these MR decision makers envision the development of research in the coming decade and listen to their views on how to make MR a great career investment. Play the videos.

The use of mobile phones over fixed lines is becoming the preferred mode of telephone communication globally, directly impacting the research industry. An international team has drafted guidance to assist in mobile research. Read more.

This revision takes into account the strengthened ICC/ESOMAR rules regarding the publication of public opinion poll results and the responsibilities when publishing research survey results. Download the guideline.

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